On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site (ie. every news site). This has been teased for a while now in the SEO community, but seems the threat has finally come to light. Google claims that top banners for an app install will not be penalized, only full page lightboxes are under attack. Apple and Chrome-supported smart banners (app install banners) should be safe from this update, which will go live on November […]
Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and videos! “you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”-blog.Instagram.com No longer […]
Brands too often forget the importance of using their email audience to drive social interactions. Just putting share buttons on your blog, or promoting individual blog posts via social media isn’t enough. By sending targeted email campaigns that feature content from your website, you’re more likely to see a spike in shares, especially if you include share options within the email itself. For example, this is a graph of social shares from a client’s website. Can you guess which day the email was sent? Social Shares Post Email Send Cross-promoting […]
Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now, we are seeing the Buyable Pins working their way into user feeds. With the paid pin campaigns I have done with clients so far, we have found a good deal of success with clicks and engagement at a relatively low cost per engagement (CPE) and cost per click (CPC). If you know that your potential customers are spending time on Pinterest looking at content that […]
Take My Picture! Image is everything. Your hard work, your history, and your reputation are stored in the images you share in traditional and digital media formats. Traditional media has rules and regulations for sizing and clarity to ensure your image comes out exactly the way you want it. The digital environment also has rules. But the difference between the two is that, in the digital world, the rules change – frequently! Time is Money After spending many hours, days, or weeks in Photoshop, you finally have campaign images set […]
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs and objectives up front and tracking/testing performance analytics. These are the keys to effectively *tweak* social marketing campaigns to see favorable results. Creating a successful video ad campaign is, in many ways, an even loftier task than a traditional static image ad. But the pay-off in audience engagement and viewership is well worth the creative commitment to video. Define Budget Pacing and Bid Types that […]
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus was specifically on Facebook, as they continue to emphasize native video content recently announced ANTHOLOGY, their in-house publishing and production shop for advertisers. During a recent client campaign promoting Mobile App Installs for iOS devices, emfluence A/B tested video ads against static image ads (using the same audience targeting). The results of a month long test showed video ads significantly outperform image ads across a […]
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown rapidly on a global scale and is comprised of variety of different mediums, including: GIFs, emojis, and other forms of shareable photos and video. Specific to video, in 2014, 76% of Americans who use Facebook report that is the primary platform where they are discovering video content.1 “We are seeing this shift to a visual language come to life on Facebook. The number of video […]
More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in return for desired traffic and/or conversions, form deeper connections with consumers and are more likely to stay top-of-mind. This approach, content marketing, is becoming an expectation for how brands interact with their audience members. The Content Marketing Institute defines content marketing as: "…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, […]
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page. Or, you may have changed your brand name or concept slightly and would like your page to reflect this. Recently, we helped 54th Street Grill & Bar merge "rogue" location pages into their main brand page. Users were creating random location pages when they were checking in, and thus, creating pages that were not being maintained and were not on brand. 54th Street gained admin […]
Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have always been prevalent in print newspapers / magazines, and in the classic board meeting presentation, of course. However, the digital age has breathed new life into creatively communicating information through visual formats. Users are electing to consume their information through infographics… and they are looking for infographics. It's more important than ever to devise ways of communicating valuable information around your brand and industry visually. […]
When your customers are already fans of your business, how do you turn them into fans online, too? How do you turn your offline brand loyalists into your online brand advocates? The Kansas Speedway has figured out the solution, thanks in large part to their Marketing Coordinator, Cassie Hutchison. She’s only been with the Speedway for 2 years, but Cassie’s background in Communication gave her an edge in engaging with fans in real time on race day. During the last 2 years, the Speedway’s Twitter following has grown 40% to […]
Thanks to the National Speakers Association Kansas City chapter for hosting me as their February presenter. I get to do a lot of social media for emfluence clients, but it's just as fun to talk to fellow professional speakers about how to use it for ourselves! A few of the tips? Use Those Testimonials! When people loved your presentation, you're now a lot more likely to be able to see it right away. Audience feedback doesn't lay silent for weeks at the bottom of a paper feedback pile. Keep an […]
Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt their posting strategy to these new algorithm changes in order to continue to reach their owned Facebook audience. The first step in a revised strategy is to understand the changes that coming. Here are the top 5 things you need to know to be prepared: 1. The Changes Facebook is Making and What Marketers Need to Know Facebook recently surveyed their user base about advertising […]
Back in July, Alyssa posted about one of Twitter’s newest marketing tools, Twitter Lead Gen Cards, that can help convert social media connections into email contacts. As a marketer, the goal for Twitter Lead Gen Cards is to do away with traditional landing page email sign-ups that take consumers out of their native browsing experience all together, and instead capture it seamlessly within the social platform. emfluence recently executed a one-month test program for our business-to-business-focused client ScriptPro, to gauge their customers’ response to Twitter Lead Generation Cards, and whether […]
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m referring to the collective social audience that consumes and interacts with your brand messaging. They judge how your brand’s content is received and they shape how it is communicated between peers. So, they define your brand. This is the (relatively) new reality for all brands that want to survive in a consumer-driven world. At the heart of this power shift are the smart brands who […]
In 2013, Twitter announced that it would be testing an exciting new addition to its suite of marketing tools. Realizing that marketers saw value in converting social media connections to email contacts, Twitter introduced Lead Generation Cards. Think of these cards as mini lead generation forms that you can attach to tweets. Twitter Lead Gen Cards are free and easy to set up via ads.twitter.com. We’ve been working with a client on their campaign, so allow me to break down the anatomy of a Twitter Lead Gen Card, the setup […]
Real-time marketing has always been at the root of social media. The interest consumers have in interacting with brands on social media largely stems from the anticipation of a real-time reaction from the brand. It’s why Twitter, built for in-the-moment conversation, has become such a natural tool for customer service. However, the playing field shifted, tilted and completely fell on its head with the epic Oreo Superbowl tweet. Suddenly, brand marketers were up to a new challenge – to not only be present for their audience, but react swiftly (and […]
Earlier this week, Tyler wrote a great post about Google Analytics’ new demographics data, and how it offers a treasure trove of information about visitors to your site. For social, this information can help you make carefully calculated content decisions if you know what to look for: #1 – Compare Demographic Information Social Media Managers can use Google Analytics’ demographic insight compared with, for example, Facebook demographics to ensure they’re connecting with the right audiences in social. For instance, if your site attracts mostly visitors from a younger demographic — […]
On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!
For bank marketers, social media strategy is crucial to being accessible to customers. It’s also very different than, say marketing for Oreo or Boulevard Beer. Bank marketers need to find a way to make your Facebook campaign particularly likeable. Here’s how one of our clients did it.
When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.
At last year’s Superbowl, Oreo’s “dunk in the dark” tweet was declared the launch of real-time marketing as a social media marketing trend. Yesterday, I declare, was its death.
When Facebook added the extra metric beneath all posts that shows “how many people saw this post”, social media managers all over the web were enthralled…and outraged. Social media managers grab their hair in frustration when a LOL cat video goes viral and their post stagnates – “only 5 likes and 25 people saw this post? That stuff was genius – GENIUS!” By teaming great content with some careful strategy that plays to Facebook’s rules of reach, you can better maximize the reach of your Facebook posts in 2014.
Even a top-performing restaurant chain can make mistakes. It’s important for marketing managers to ensure that reputation monitoring is part of their restaurant marketing plan for 2014. When slip-ups happen, what’s the next move? Here are 3 simple steps that restaurant marketing managers should take when a negative review shows up on a review site:
Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.
What generation wants to party with their parents? No generation. Millennials are no exception, as illustrated by their declining use of perennial social media juggernaut Facebook. Even the President of the United States can tell you that. Tuesday, at a lunch meeting talking to 18-34 year olds about the Affordable Care Act, President Obama was overheard by Atlantic writer Robinson Meyer to say, “It seems like they don’t use Facebook anymore.” And the President is mostly right about this one. Facebook’s Social Ads Platform, the go-to point for paid ad […]