social media marketing

I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day?…

In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced…

Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews…

I set out to answer an age-old social media question with this blog post: is there any truth to the claim that social media platforms…

  Facebook is for B2C and LinkedIn is for B2B—end of story, right?   Well, not exactly.   Social media marketing has a complicated history…

So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You…

It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.

Let’s talk about social media marketing for a bit. I know, there are plenty of articles about the use of social media for businesses, so…

Is it obvious that Instagram Stories is a Snapchat rip off? Absolutely. Does it matter? Not in the least. If you already have Instagram, you now have the feature power of Snapchat behind it. Without the trouble of building and managing a completely separate channel and audience.

Certainly, you or a loved one has contracted the Pokémon Go fever currently sweeping the country. It’s everywhere. It has even infected a good portion…

If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well…

You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.

Joe’s Kansas City Bar-B-Que, a long time fixture in National Barbeque Capital Kansas City, has come a long way from it’s humble roots in a neighborhood corner gas station. Joe’s has turned into a famous spot for BBQ aficionados, celebrities and fans alike. With their growth, Joe’s Kansas City recognized that their brand was underserving one large area of their growing fandom: the internet. In early 2016, Joe’s Kansas City Bar-B-Que tapped Kansas City-based digital agency, emfluence, to bring Send Joes KC BBQ to life online.

It’s that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence…

We’re currently in the midst of a social arms race around live video streaming integrations and roll-outs across Facebook, Twitter, and other major social players. Live video streaming, amongst other next-generation Web innovations like virtual reality headsets, the Internet of Things (IoT), and other wearable technology, all make up what many digital experts and Web data scientists like John Markoff and Tim O’Reilly experts have already dubbed “Web 3.0.” Web 3.0 can be summarized as the “connective intelligence and learning of all Web users and devices – or all of your things talking to the other things about all of the things.”

Today Instagram announced that it will be lifting its previous 15-second cap on video capabilities in favor of the new 60-second format. For a long time brands have been confined into figuring out ways to share their message on the creative social media giant in a 15-second format. With 4x that amount now available, brands have more time to get inventive but why the big change all of a sudden?

Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.

What You Need to Know About Facebook’s New Audience Optimization Tool

As a marketer, you've been hit over the head with the value and importance of a well-rounded content strategy for a few years.  It's the…

If you’re like me, and check Instagram a few (hundred) times a day, you have probably noticed that your feed has included a lot more…

No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.

Yesterday, a few members of the emfluence crew took a trip out to KC Pet Project to volunteer at their no-kill shelter. The basement of KC Pet Project houses all of the donations (food, toys, medical supplies, cleaning supplies), and is overseen by a very sweet woman named Mary. Mary works diligently to keep all the donation areas clean and navigable, and the emfluence crew was happy to help her with some of the projects that required more heavy lifting.

Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…

Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch….

With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So,…

Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a…

On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site…