I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day?…
I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day?…
In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced…
Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews…
I set out to answer an age-old social media question with this blog post: is there any truth to the claim that social media platforms…
Facebook is for B2C and LinkedIn is for B2B—end of story, right? Well, not exactly. Social media marketing has a complicated history…
So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You…
Let’s talk about social media marketing for a bit. I know, there are plenty of articles about the use of social media for businesses, so…
If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well…
You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.
Joe’s Kansas City Bar-B-Que, a long time fixture in National Barbeque Capital Kansas City, has come a long way from it’s humble roots in a neighborhood corner gas station. Joe’s has turned into a famous spot for BBQ aficionados, celebrities and fans alike. With their growth, Joe’s Kansas City recognized that their brand was underserving one large area of their growing fandom: the internet. In early 2016, Joe’s Kansas City Bar-B-Que tapped Kansas City-based digital agency, emfluence, to bring Send Joes KC BBQ to life online.
It’s that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence…
Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.
What You Need to Know About Facebook’s New Audience Optimization Tool
As a marketer, you’ve been hit over the head with the value and importance of a well-rounded content strategy for a few years. It’s the…
If you’re like me, and check Instagram a few (hundred) times a day, you have probably noticed that your feed has included a lot more…
No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.
Yesterday, a few members of the emfluence crew took a trip out to KC Pet Project to volunteer at their no-kill shelter. The basement of KC Pet Project houses all of the donations (food, toys, medical supplies, cleaning supplies), and is overseen by a very sweet woman named Mary. Mary works diligently to keep all the donation areas clean and navigable, and the emfluence crew was happy to help her with some of the projects that required more heavy lifting.
Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…
Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a…
On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site…
Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…
Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now,…
Take My Picture! Image is everything. Your hard work, your history, and your reputation are stored in the images you share in traditional and digital…
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus…
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown…
More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in…