Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…
Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…
“Social media has truly caused a massive shift in the world of marketing.” I’m sure you’ve heard this same sentiment repeated a thousand different ways,…
For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…
Acquiring leads can be difficult. Getting the right leads can be costly. And, getting them to come to you can be a slow process. So,…
It’s hard to comprehend how small paid media ads used to be. My earliest working memories involve having to abbreviate company names to fit into…
If you were of recent belief that social media is not the right platform for you or your demographic but are now seeking advice on…
Since the early 2000’s, social media has been a phenomenon that has been a major driving force for the rapid growth of internet adoption in…
For those of you still lamenting the retirement of the Products and Services tab from LinkedIn Business Pages in 2014, we have good news for…
What is LinkedIn Sales Navigator? LinkedIn Sales Navigator is a sales management tool designed specifically for lead generation and sales prospecting on the LinkedIn platform. Sales Navigator is available…
2020 has been a challenging year for small businesses, to say the least. Let’s face it, every year is tough when you’re running a small…
You’ve completed the content writing process after countless hours of research, analyzing, writing, and proofing to end up with a conversion generating masterpiece, but now…
In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new…
Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…
As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social…
In November, Facebook rolled out a new way for SMBs to support local discovery and ecommerce in a tool you probably didn’t expect: WhatsApp. …
Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…
Video is king…. or at least queen. If you haven’t started incorporating videos into your social media strategy already, now may be a good time…
Let’s face it, you will not be the only skeptic reading this post. Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…
If you’re basing your marketing successes on the number of likes your social posts receive, it’s long past time to rethink how you’re measuring success…
Email isn’t dead and it’s far from being dethroned as the most effective tactic for marketers. Despite social media being the newer, shinier tool for…
You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come…
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all…
There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning…
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications …
What’s now, new and next in social media for marketers? In the ever-evolving world of social media – from platforms to platform enhancements –…
Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn Sponsored InMail as a touchpoint to your next campaign. How Does LinkedIn…