Is There Really a Big Difference Between B2B and B2C Social Media Strategy?

Is There Really a Big Difference Between B2B and B2C Social Media Strategy?


  Facebook is for B2C and LinkedIn is for B2B—end of story, right?   Well, not exactly.   Social media marketing has a complicated history with digital marketers. We’ve been working under a series of assumptions about what we should do and where we fit, depending on our B2B or B2C label. We began to believe that B2B marketers should dump all of their resources into LinkedIn. We demanded that B2C marketers live exclusively on Facebook and Instagram. We flooded feeds with clever puns and pretty pictures, and we forgot […]

Anything You Can Do, Digital Can Do Better | Radio Edition

Anything You Can Do, Digital Can Do Better | Radio Edition


So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to measure actual usage. There are no tickets sold, there are no circulations audited. There is no quantifiable “click-through” to point back to. The ratings systems of Nielson, Arbitron and holding companies […]

The 2017 Digital Trends Forecast

The 2017 Digital Trends Forecast


It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.

The #1 Social Media Profile Your Business Must Have

The #1 Social Media Profile Your Business Must Have


Let’s talk about social media marketing for a bit. I know, there are plenty of articles about the use of social media for businesses, so you’re probably sick of this topic, but if you’re interested in one more thought on the subject I guarantee you won’t be disappointed. For many businesses, particularly those without the budget to hire a digital agency or marketing professional to manage their accounts, social media can seem like a major time commitment. You know that to do social media right, you can’t just broadcast a […]

Instagram Stories: The Snap Fight is On

Instagram Stories: The Snap Fight is On


Is it obvious that Instagram Stories is a Snapchat rip off? Absolutely. Does it matter? Not in the least. If you already have Instagram, you now have the feature power of Snapchat behind it. Without the trouble of building and managing a completely separate channel and audience.

Marketers Are Not Ready for Gen-Z

Marketers Are Not Ready for Gen-Z


Gen-Z members are breaking the molds of Millennials that came before them. Marketers need to be on notice with this up and coming generation now that they are entering the workforce. They have purchase power, knowledge and you are going to have to work to get them as customers. Gen-Z have expressed distinct differences in their behaviors and preferences, but they are also continuing down certain paths that have been laid out by Millennials.

Pokémon Go and the Future of Augmented Reality in Marketing

Pokémon Go and the Future of Augmented Reality in Marketing


Certainly, you or a loved one has contracted the Pokémon Go fever currently sweeping the country. It’s everywhere. It has even infected a good portion of the emfluence office (We’re all on Blue Team in case you were wondering.)  The game has already become a legitimate sensation, overtaking Instagram and Twitter for daily active mobile users since launch. People can’t stop talking about it on social media, and I can only imagine office productivity throughout the country has taken a nose-dive since release.  For those who may not know, Pokémon […]

Facebook Canvas Ads: The Ridiculous Engagement Rates Have Us Buying In

Facebook Canvas Ads: The Ridiculous Engagement Rates Have Us Buying In


We recently partnered with client Boulevard Brewing Co. on a paid media campaign around their annual beer and music festival, BOULEVARDIA – including Facebook’s Canvas Ad Units. Based on the results we saw, we are full Canvas converts – and it’s not the Boulevard beer talking.

4 Tools to Ramp Up Content Productivity

4 Tools to Ramp Up Content Productivity


If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well aware of the myriad of tools out there that can help streamline development and help you produce like a pro. This post highlights a few of my favorite "content things" that I use on a daily basis to improve and streamline the production process. Let's get one thing out of the way: these are not content hacks. These are tools, plug-ins and browser extensions. "Hacking" […]

6 Steps to Boost Your Content Conversion


You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.

Introducing Send Joe’s KC

Introducing Send Joe’s KC


Joe’s Kansas City Bar-B-Que, a long time fixture in National Barbeque Capital Kansas City, has come a long way from it’s humble roots in a neighborhood corner gas station. Joe’s has turned into a famous spot for BBQ aficionados, celebrities and fans alike. With their growth, Joe’s Kansas City recognized that their brand was underserving one large area of their growing fandom: the internet. In early 2016, Joe’s Kansas City Bar-B-Que tapped Kansas City-based digital agency, emfluence, to bring Send Joes KC BBQ to life online.

7 Reasons to Attend the Marketing Platform Conference

7 Reasons to Attend the Marketing Platform Conference


It's that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence Marketing Platform: the emfluence Digital Marketing Conference! We're back at the snazzy Gallery event space for another year of best practices, feature announcements and of course, user feedback. We invite all marketers (users or not) to attend the emfluence Marketing Platform Conference… and we have some pretty sweet reasons why you should!  1. Email Marketing Insights: Creating the Perfect User Experience The “Trends in Email […]

Facebook Live vs. Periscope: Live Streaming Video Goes Mainstream

Facebook Live vs. Periscope: Live Streaming Video Goes Mainstream


We’re currently in the midst of a social arms race around live video streaming integrations and roll-outs across Facebook, Twitter, and other major social players. Live video streaming, amongst other next-generation Web innovations like virtual reality headsets, the Internet of Things (IoT), and other wearable technology, all make up what many digital experts and Web data scientists like John Markoff and Tim O’Reilly experts have already dubbed “Web 3.0.” Web 3.0 can be summarized as the “connective intelligence and learning of all Web users and devices – or all of your things talking to the other things about all of the things.”

Instagram Announces 60-Second Videos

Instagram Announces 60-Second Videos


Today Instagram announced that it will be lifting its previous 15-second cap on video capabilities in favor of the new 60-second format. For a long time brands have been confined into figuring out ways to share their message on the creative social media giant in a 15-second format. With 4x that amount now available, brands have more time to get inventive but why the big change all of a sudden?

Hard Lessons in Open Engagement Campaigns

Hard Lessons in Open Engagement Campaigns


Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.

Capitalizing on New Media: Deadpool, Zoolander 2 & more!

Capitalizing on New Media: Deadpool, Zoolander 2 & more!


On any given day we are exposed to a multitude of advertisements every minute of every hour of every day. Whether you are hearing an ad from your music streaming service or scrolling through your newsfeed, chances are you saw at least a few ads in that short interaction. Because of the amount of advertisements we are bombarded with, breaking through the clutter is now more important than ever before. Brands from many different services and industries are finding new and innovative ways to combat the noise to get their […]

Facebook’s Audience Optimization Tool

Facebook’s Audience Optimization Tool


What You Need to Know About Facebook’s New Audience Optimization Tool

Barriers to Successful Blogging

Barriers to Successful Blogging


As a marketer, you've been hit over the head with the value and importance of a well-rounded content strategy for a few years.  It's the topic of conversation because it's one of the most critical pieces of a sound inbound marketing strategy. In Digital Marketing, it's an arms race to get eyeballs and no matter what your weapon of choice you're going to need ammo, and there's no cheat code for unlimited ammunition (if there IS a cheat code, drop me a line). Suffice it to say, having to reload […]

Instagram Ads

Instagram Ads


If you’re like me, and check Instagram a few (hundred) times a day, you have probably noticed that your feed has included a lot more “Sponsored” posts, aka “ads,” recently. That’s because, in September 2015, Instagram gave access to all brands to advertise on their platform, opening up a new way for companies to engage in the social space. Its no longer just a way to build a brand by having a profile; it now allows brands to push products and promote themselves to just about anyone. Instagram advertising is […]

6 Tips to Becoming a Content Strategist

6 Tips to Becoming a Content Strategist


No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.

emfluence at KC Pet Project!

emfluence at KC Pet Project!


Yesterday, a few members of the emfluence crew took a trip out to KC Pet Project to volunteer at their no-kill shelter. The basement of KC Pet Project houses all of the donations (food, toys, medical supplies, cleaning supplies), and is overseen by a very sweet woman named Mary. Mary works diligently to keep all the donation areas clean and navigable, and the emfluence crew was happy to help her with some of the projects that required more heavy lifting.

Best in Class: Award-Winning Work in 2015

Best in Class: Award-Winning Work in 2015


It’s been quite a year for emfluence in the award category! We won a total of 15 awards this year, 13 of them were from the KCDMA AMBIT awards, and 2 were SMCKC AMPS awards. The AMBIT awards are judged on measurable goals and results with the AMPS awards being judged by social media professionals.  2015 Awards: Ambit: Email: New Member Onboarding: Community America Credit Union The Goal:  Community America Credit Union has over 25+ locations in the Kansas City area and continues to grow with new customers. It became […]

The Fight for SEO: How Google Changed Everything.

The Fight for SEO: How Google Changed Everything.


Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well as trying to load each of your pages with as many keywords as possible. While some of these strategies are still around, they are usually not recommended. Keywords still play a very important part in your SEO strategy and, of course, having the right links to and from your site is critical, but not in the way it used to be. It is no longer […]

The Future of Branch Banking: Start Collecting Info Now

The Future of Branch Banking: Start Collecting Info Now


Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch. In a recent survey performed by Javelin Strategy and Research, 23% of consumers said they prefer to bank online over the in-branch experience. 40% of millennials would consider banking without a branch, according to Accenture. While banks have responded to the growing demand for online banking preferences, such as mobile deposit, the big question is what is to become of branch banking? Source: Accenture Last […]

Marketing Resources for Startup Companies

Marketing Resources for Startup Companies


With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So, you are in the process of creating your own business. You’ve spent countless hours brainstorming ideas, building the website, designing and re-designing, and getting the final product out of the window.  You’ve made it this far, but you could use a little help on some internal aspects: organization, SEO, content creation, possibly building tools for your site, or even email marketing. Seems like a lot […]

SumoRank Provides New Facebook Page Insights

SumoRank Provides New Facebook Page Insights


Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a gap in content research by allowing you to search your own company Facebook page.  Previously, you had to combine a list of data from various sources (Buzzsumo included) to get a holistic idea of what your content strategy should be for a specific client or company. I still believe that gathering your data from multiple sources is necessary (although challenging, see blog about Digital Dashboards […]

Google to Disallow App Install Pop-Ups November 1st

Google to Disallow App Install Pop-Ups November 1st


On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site (ie. every news site). This has been teased for a while now in the SEO community, but seems the threat has finally come to light. Google claims that top banners for an app install will not be penalized, only full page lightboxes are under attack. Apple and Chrome-supported smart banners (app install banners) should be safe from this update, which will go live on November […]

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