If you were of recent belief that social media is not the right platform for you or your demographic but are now seeking advice on…
social media marketing
A Guide to B2B Social Media Strategy: How to Get Started
Since the early 2000’s, social media has been a phenomenon that has been a major driving force for the rapid growth of internet adoption in…
How to Build a Products Page for Your LinkedIn Company Page
For those of you still lamenting the retirement of the Products and Services tab from LinkedIn Business Pages in 2014, we have good news for…
Six Sales Benefits of LinkedIn Sales Navigator and Their Use Cases
What is LinkedIn Sales Navigator? LinkedIn Sales Navigator is a sales management tool designed specifically for lead generation and sales prospecting on the LinkedIn platform. Sales Navigator is available…
Take Your Events Online with Facebook’s New Tool
2020 has been a challenging year for small businesses, to say the least. Let’s face it, every year is tough when you’re running a small…
How to Promote Content through Social Media
You’ve completed the content writing process after countless hours of research, analyzing, writing, and proofing to end up with a conversion generating masterpiece, but now…
Automated Lead Generation on Facebook Messenger
In August 2019, Facebook released a new feature that makes it easier for businesses to chat with customers in Messenger. Facebook claims that their new…
Using Paid Media During the Coronavirus Pandemic
Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…
Social Media Content Guide: What You Can (and Can’t) Say on Social
As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social…
WhatsApp Rolls Out Catalogs for Small Business
In November, Facebook rolled out a new way for SMBs to support local discovery and ecommerce in a tool you probably didn’t expect: WhatsApp. …
Put a Pin in it: A Guide to Advertising with Pinterest
Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your…
Social Video Is Growing Massively
Video is king…. or at least queen. If you haven’t started incorporating videos into your social media strategy already, now may be a good time…
Tips for Facebook B2B Advertising for Beginners
Let’s face it, you will not be the only skeptic reading this post. Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…
What’s Not to Like: Measuring Social Media Success Beyond the Like
If you’re basing your marketing successes on the number of likes your social posts receive, it’s long past time to rethink how you’re measuring success…
How to Integrate Your Email Marketing and Social Media Strategy
Email isn’t dead and it’s far from being dethroned as the most effective tactic for marketers. Despite social media being the newer, shinier tool for…
5 Steps for Handling Negative Reviews
You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come…
Convincing Customers to Switch Banks with Digital Marketing
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all…
No Industry Is Too Boring for Social Media: How to Get Innovative with Content
There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning…
Social Media Strategy for Multiple Location Businesses
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
How to Turn Students into Influencers: A Higher Education Marketing Story
If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications …
Five Social Media Tactics to Try in 2019
What’s now, new and next in social media for marketers? In the ever-evolving world of social media – from platforms to platform enhancements –…
How to Use LinkedIn Sponsored InMail in Your Next Campaign
Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn Sponsored InMail as a touchpoint to your next campaign. How Does LinkedIn…
The New Look of LinkedIn Groups
LinkedIn has completely overhauled their LinkedIn Group’s experience, and I have to say that I am loving it. Back in February, LinkedIn completely scrapped their…
Thinking Through B2B Ecommerce Social Media Strategy
In a previous blog post, I talked about how to build a social media strategy for ecommerce sales, however my main focus in that post…
How Visual Content Can Play a Role in your Marketing Strategy
Looking for ways to add visual content to your social messages and email campaigns? It’s easy to ❤ the personality emojis and gifs can bring…
How to Build a Social Media Calendar for the Academic Year
Summer vacation is almost here, but don’t swap your shoes for flipflops just yet. For marketers in higher education, this is the perfect time to…
When Social Media Meets ecommerce
Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a…