Jason White from DragonSearch.net provided a great synopsis of earning authority via link acquisition at SMX East 2014. Below is a collection of the actionable insights I took away from his presentation. They make a great basic checklist for getting into link building!
“Downtime” may seem like a foreign concept to us busy bee marketers, but let’s face it. There are extra pockets of time in all of…
It’s October 1st. Sure, we still have Halloween to look forward to, but many of you are likely planning your holiday promotions calendar, working up your ideas for email and social media campaigns. What are the benchmark dates this year (2014)? Take a peek!
Taking the stage on the first day of SMX East is Marshall Simmonds, famed CEO of Define MG and longtime SEO professional. I am excited to be reporting from New York all of the excitement and adventure surrounding this years Search Marketing Expo! Blog posts will be coming rapidly and I frantically try to share all of the valuable information shared for the next four days.
Technology might have thrown the traditional publishing industry into turmoil, but BookDaily.com is thriving—and helping authors succeed—thanks to a digital marketing strategy, that emphasizes Pay-Per-Click…
The connectivity of the digital world has transformed how we seek out and build our relationships online and offline. (Tinder, anyone?) It goes beyond our…
Back in July, Alyssa posted about one of Twitter’s newest marketing tools, Twitter Lead Gen Cards, that can help convert social media connections into email…
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…
You're using first name personalization and maybe even location in your email marketing campaigns, but are you wondering how far you can take personalization? One…
At the 2014 emfluence Marketing Platform User Conference — dubbed “RE:one-to-one” — I shared the big trends I see in my day-to-day work in email…
At the Bank Director Conference in April, I sat down to chat about growing customer relationships. Check out my 4-minute intro to how automated email…
As a data-driven marketer, I cringe at the idea of sending emails out into space and not taking advantage of the engagement data I get…
Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…
Real-time marketing has always been at the root of social media. The interest consumers have in interacting with brands on social media largely stems from…
At the 2014 emfluence Marketing Platform User Conference, Kristin Kenney with Polsinelli gave us some straight talk about what marketers need to know about Canada’s…
What marketing channel boasts a $28 return on investment for every $1 you invest? (Hint: there’s only one.) What channel combines emerging digital tactics with…
Thank you to our speakers, our Platform team and, of course, our users (clients) for another great user conference! Photos of the day are up…
Join us for the emfluence Marketing Platform User Conference Read more at the EventBrite Page: Agenda | Speaker Bios…
Last year, Gmail got email marketers all in a tizzy by introducing its new tabbed inbox. Now, Gmail is testing a new visual “grid” layout…
Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just…
Automated emails used to be just for advanced marketers, business-to-business sales cycles and bigger retail companies. Now, every marketer should have at least three basic…
Earlier this week, Tyler wrote a great post about Google Analytics’ new demographics data, and how it offers a treasure trove of information about visitors…
Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine…
Last year, Sara wrote a blog post highlighting our client, Rush Wade 2, for their use of sharing an animated GIF via email. In another…
You've almost definitely seen the pre-header of an email before. It's the line or two of pure text above the graphic header banner in an…
Another round of congratulations to the emfluence Search Engine Optimization strategy team for winning a BMA Fountain award for their work on ProPharma Group’s SEO during website relaunch in 2013.
In a world where email marketers know the value of each email and, therefore, want to send as much email as possible, it seems unlikely….