back to basics: the anatomy of an effective email

back to basics: the anatomy of an effective email

What marketing channel boasts a $28 return on investment for every $1 you invest? (Hint: there’s only one.) What channel combines emerging digital tactics with…

Photos from the Conference are up

Photos from the Conference are up

Thank you to our speakers, our Platform team and, of course, our users (clients) for another great user conference! Photos of the day are up…

emfluence Marketing Platform User Conference – June 18th in Kansas City

emfluence Marketing Platform User Conference – June 18th in Kansas City

Join us for the emfluence Marketing Platform User Conference Read more at the EventBrite Page:      Agenda     |     Speaker Bios…

Gmail’s New Inbox Layout Emphasizes Images Over Subject Lines

Gmail’s New Inbox Layout Emphasizes Images Over Subject Lines

Last year, Gmail got email marketers all in a tizzy by introducing its new tabbed inbox. Now, Gmail is testing a new visual “grid” layout…

Turn Up the Local SEO Heat  for Your Restaurant Marketing Summer Strategy

Turn Up the Local SEO Heat for Your Restaurant Marketing Summer Strategy

Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just…

3 must-have automated emails

3 must-have automated emails

Automated emails used to be just for advanced marketers, business-to-business sales cycles and bigger retail companies. Now, every marketer should have at least three basic…

Using Google Analytics demographics for social media

Using Google Analytics demographics for social media

Earlier this week, Tyler wrote a great post about Google Analytics’ new demographics data, and how it offers a treasure trove of information about visitors…

finding golden insights in Google Analytics demographics reports

finding golden insights in Google Analytics demographics reports

Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine…

wise ways to use video in email marketing

wise ways to use video in email marketing

Last year, Sara wrote a blog post highlighting our client, Rush Wade 2, for their use of sharing an animated GIF via email. In another…

the anatomy of an effective email pre-header

the anatomy of an effective email pre-header

You've almost definitely seen the pre-header of an email before. It's the line or two of pure text above the graphic header banner in an…

emfluence SEO team wins BMA Fountain Award

emfluence SEO team wins BMA Fountain Award

Another round of congratulations to the emfluence Search Engine Optimization strategy team for winning a BMA Fountain award for their work on ProPharma Group’s SEO during website relaunch in 2013.

email marketing frequency: is it possible to send too little?

In a world where email marketers know the value of each email and, therefore, want to send as much email as possible, it seems unlikely….

emfluence wins 11 KCDMA Ambit awards

emfluence wins 11 KCDMA Ambit awards

On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!

search engine optimization in 2014 – tips and trends

search engine optimization in 2014 – tips and trends

Search engines have made a variety of changes over the past year. The state of search is changing into the state of search + social + content. Check out these trends you should know for Search Engine Optimization 2014.

Gmail adds its own unsubscribe link

Gmail adds its own unsubscribe link

Today, Gmail inbox users noticed appearance of a new easy unsubscribe link at the top of many promotional emails. And this is pretty good good news for email marketing practitioners.

creating a Likeable Facebook promotion

creating a Likeable Facebook promotion

For bank marketers, social media strategy is crucial to being accessible to customers. It’s also very different than, say marketing for Oreo or Boulevard Beer. Bank marketers need to find a way to make your Facebook campaign particularly likeable. Here’s how one of our clients did it.

3 ways to grow your email subscribers list

3 ways to grow your email subscribers list

There are a lot of great ways to grow your email list from pay-per-click ads to affiliate marketing to trade shows, but these are 3 quick ways to test the actual sign-up form to start increasing your email list size right away with the traffic you’re already seeing on your website.

5 fabulous brand partnerships (and why they worked)

5 fabulous brand partnerships (and why they worked)

When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.

real-time marketing vs. newsjacking: conversation trumps cleverness

real-time marketing vs. newsjacking: conversation trumps cleverness

At last year’s Superbowl, Oreo’s “dunk in the dark” tweet was declared the launch of real-time marketing as a social media marketing trend. Yesterday, I declare, was its death.

how to get more reach for your Facebook posts

how to get more reach for your Facebook posts

When Facebook added the extra metric beneath all posts that shows “how many people saw this post”, social media managers all over the web were enthralled…and outraged. Social media managers grab their hair in frustration when a LOL cat video goes viral and their post stagnates – “only 5 likes and 25 people saw this post? That stuff was genius – GENIUS!” By teaming great content with some careful strategy that plays to Facebook’s rules of reach, you can better maximize the reach of your Facebook posts in 2014.

the correlation between restaurant reviews and profitability

the correlation between restaurant reviews and profitability

Even a top-performing restaurant chain can make mistakes. It’s important for marketing managers to ensure that reputation monitoring is part of their restaurant marketing plan for 2014. When slip-ups happen, what’s the next move? Here are 3 simple steps that restaurant marketing managers should take when a negative review shows up on a review site:

creating your restaurant marketing plan for 2014

creating your restaurant marketing plan for 2014

Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.

Facebook Analytics Makes it Official: The Social Life of the Millennial is Somewhere Else

Facebook Analytics Makes it Official: The Social Life of the Millennial is Somewhere Else

What generation wants to party with their parents? No generation. Millennials are no exception, as illustrated by their declining use of perennial social media juggernaut…

5 tips to improve your landing page conversions

5 tips to improve your landing page conversions

If your paid search ads are seeing great click through rates, but garnering few leads, chances are the problem isn’t with your ads, it’s with your landing page. Here are 5 tips for making your landing pages conversion-friendly

email marketing nightmares

Working on an email campaign, my stomach did that familiar little backflip it does. The Email Marketing Nightmares backflip. And I started thinking of all the email marketing nightmares that make that flip. So I thought I’d compile a list that explains why email marketers all have Send Anxiety. Enjoy!

6 steps to planning a successful website relaunch

6 steps to planning a successful website relaunch

Costs to develop a website increase as the project nears completion, because once website developers get involved, costs go up fast. Planning and research during the discovery phase is invaluable to launching or relaunching a website on time and under budget.

content marketing 101: finding opportunities through link building

content marketing 101: finding opportunities through link building

I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.


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