October was positively stuffed full of marketing knowledge and valuable insights, thanks in large part to two conferences brought to the Kansas City area. The…
The emfluence Blog
4 Steps in Google AdWords to Know if Paid Search Will Work for Your Business
Pay-Per-Click (PPC) advertising is a great way to target those searching for solutions and products like yours. In fact, at emfluence we often recommend PPC…
How Often Should You Send Email Marketing Campaigns?
In my eight years in email marketing, there are a few questions I hear about once a week: 1. What works in email subject lines?…
SEO Secrets: 5 Actionable Steps for Link Building
Jason White from DragonSearch.net provided a great synopsis of earning authority via link acquisition at SMX East 2014. Below is a collection of the actionable insights I took away from his presentation. They make a great basic checklist for getting into link building!
Become a Better Marketer: Making Use of Your Downtime
“Downtime” may seem like a foreign concept to us busy bee marketers, but let’s face it. There are extra pockets of time in all of…
Important Dates for Your 2014 Holiday Promotional Calendar
It’s October 1st. Sure, we still have Halloween to look forward to, but many of you are likely planning your holiday promotions calendar, working up your ideas for email and social media campaigns. What are the benchmark dates this year (2014)? Take a peek!
SMX East Recap: The Art of SEO in Google’s (Still) Rapidly Changing World
Taking the stage on the first day of SMX East is Marshall Simmonds, famed CEO of Define MG and longtime SEO professional. I am excited to be reporting from New York all of the excitement and adventure surrounding this years Search Marketing Expo! Blog posts will be coming rapidly and I frantically try to share all of the valuable information shared for the next four days.
BookDaily Taps into An Army of Self-Published Authors with PPC
Technology might have thrown the traditional publishing industry into turmoil, but BookDaily.com is thriving—and helping authors succeed—thanks to a digital marketing strategy, that emphasizes Pay-Per-Click…
Bringing Utility Marketing To Your Brand
The connectivity of the digital world has transformed how we seek out and build our relationships online and offline. (Tinder, anyone?) It goes beyond our…
Lessons Learned from our First Twitter Lead Generation Card Campaign
Back in July, Alyssa posted about one of Twitter’s newest marketing tools, Twitter Lead Gen Cards, that can help convert social media connections into email…
Crowdsourcing Social Content: Brands at Their Best
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…
How Huttig Takes Email Personalization to the Next Level
You're using first name personalization and maybe even location in your email marketing campaigns, but are you wondering how far you can take personalization? One…
Trends in Email Marketing in 2014
At the 2014 emfluence Marketing Platform User Conference — dubbed “RE:one-to-one” — I shared the big trends I see in my day-to-day work in email…
Using Technology to Grow Your Banking Customer Base
At the Bank Director Conference in April, I sat down to chat about growing customer relationships. Check out my 4-minute intro to how automated email…
Try, Try Again: Re-Marketing via Email
As a data-driven marketer, I cringe at the idea of sending emails out into space and not taking advantage of the engagement data I get…
Using Cool Automation to Give New Customers a Warm Welcome
Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…
Let’s Get Real: What’s Working in Real-Time Marketing
Real-time marketing has always been at the root of social media. The interest consumers have in interacting with brands on social media largely stems from…
5 Things You Should Know About CASL
At the 2014 emfluence Marketing Platform User Conference, Kristin Kenney with Polsinelli gave us some straight talk about what marketers need to know about Canada’s…
back to basics: the anatomy of an effective email
What marketing channel boasts a $28 return on investment for every $1 you invest? (Hint: there’s only one.) What channel combines emerging digital tactics with…
Photos from the Conference are up
Thank you to our speakers, our Platform team and, of course, our users (clients) for another great user conference! Photos of the day are up…
emfluence Marketing Platform User Conference – June 18th in Kansas City
Join us for the emfluence Marketing Platform User Conference Read more at the EventBrite Page: Agenda | Speaker Bios…
Gmail’s New Inbox Layout Emphasizes Images Over Subject Lines
Last year, Gmail got email marketers all in a tizzy by introducing its new tabbed inbox. Now, Gmail is testing a new visual “grid” layout…
Turn Up the Local SEO Heat for Your Restaurant Marketing Summer Strategy
Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just…
3 must-have automated emails
Automated emails used to be just for advanced marketers, business-to-business sales cycles and bigger retail companies. Now, every marketer should have at least three basic…
Using Google Analytics demographics for social media
Earlier this week, Tyler wrote a great post about Google Analytics’ new demographics data, and how it offers a treasure trove of information about visitors…
finding golden insights in Google Analytics demographics reports
Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine…
wise ways to use video in email marketing
Last year, Sara wrote a blog post highlighting our client, Rush Wade 2, for their use of sharing an animated GIF via email. In another…
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