The emfluence Blog

If pictures are worth 1,000 words, what are videos worth? Shorter attention spans, more digital platforms and an increased demand for information has driven the demand…

Every year, emfluence hosts our Marketing Platform User Conference to share valuable marketing knowledge, best practices and tools. We have found that when marketers  all get…

Last week, emfluence and our wonderful clients won 13 KCDMA AMBIT awards for excellence in targeted, measurable marketing – 2 more than last year! emfluencers…

It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring…

In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data…

When your customers are already fans of your business, how do you turn them into fans online, too? How do you turn your offline brand…

The emfluence crew loves any occasion to celebrate great work, but was especially excited to attend the first-ever AMPS Awards — an awards show put on by the Social Media Club of Kansas City, where awards were judged by fellow social media professionals on those points that mean the most when you’re really in the business. emfluence and our pals (client) SPIN! Pizza were thrilled to have gotten a few nods from people we admire.

Thanks to the National Speakers Association Kansas City chapter for hosting me as their February presenter. I get to do a lot of social media…

Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt…

October was positively stuffed full of marketing knowledge and valuable insights, thanks in large part to two conferences brought to the Kansas City area. The…

Pay-Per-Click (PPC) advertising is a great way to target those searching for solutions and products like yours. In fact, at emfluence we often recommend PPC…

In my eight years in email marketing, there are a few questions I hear about once a week: 1. What works in email subject lines?…

Jason White from DragonSearch.net provided a great synopsis of earning authority via link acquisition at SMX East 2014. Below is a collection of the actionable insights I took away from his presentation. They make a great basic checklist for getting into link building!

“Downtime” may seem like a foreign concept to us busy bee marketers, but let’s face it. There are extra pockets of time in all of…

It’s October 1st. Sure, we still have Halloween to look forward to, but many of you are likely planning your holiday promotions calendar, working up your ideas for email and social media campaigns. What are the benchmark dates this year (2014)? Take a peek!

Taking the stage on the first day of SMX East is Marshall Simmonds, famed CEO of Define MG and longtime SEO professional. I am excited to be reporting from New York all of the excitement and adventure surrounding this years Search Marketing Expo! Blog posts will be coming rapidly and I frantically try to share all of the valuable information shared for the next four days.

Technology might have thrown the traditional publishing industry into turmoil, but BookDaily.com is thriving—and helping authors succeed—thanks to a digital marketing strategy, that emphasizes Pay-Per-Click…

The connectivity of the digital world has transformed how we seek out and build our relationships online and offline. (Tinder, anyone?) It goes beyond our…

Back in July, Alyssa posted about one of Twitter’s newest marketing tools, Twitter Lead Gen Cards, that can help convert social media connections into email…

How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…

You're using first name personalization and maybe even location in your email marketing campaigns, but are you wondering how far you can take personalization? One…

At the 2014 emfluence Marketing Platform User Conference — dubbed “RE:one-to-one” — I shared the big trends I see in my day-to-day work in email…

At the Bank Director Conference in April, I sat down to chat about growing customer relationships. Check out my 4-minute intro to how automated email…

As a data-driven marketer, I cringe at the idea of sending emails out into space and not taking advantage of the engagement data I get…

Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…

Real-time marketing has always been at the root of social media. The interest consumers have in interacting with brands on social media largely stems from…

At the 2014 emfluence Marketing Platform User Conference, Kristin Kenney with Polsinelli gave us some straight talk about what marketers need to know about Canada’s…