Thank you to our speakers, our Platform team and, of course, our users (clients) for another great user conference! Photos of the day are up…
Thank you to our speakers, our Platform team and, of course, our users (clients) for another great user conference! Photos of the day are up…
Join us for the emfluence Marketing Platform User Conference Read more at the EventBrite Page: Agenda | Speaker Bios…
Last year, Gmail got email marketers all in a tizzy by introducing its new tabbed inbox. Now, Gmail is testing a new visual “grid” layout…
Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just…
Earlier this week, Tyler wrote a great post about Google Analytics’ new demographics data, and how it offers a treasure trove of information about visitors…
Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine…
Last year, Sara wrote a blog post highlighting our client, Rush Wade 2, for their use of sharing an animated GIF via email. In another…
You've almost definitely seen the pre-header of an email before. It's the line or two of pure text above the graphic header banner in an…
Another round of congratulations to the emfluence Search Engine Optimization strategy team for winning a BMA Fountain award for their work on ProPharma Group’s SEO during website relaunch in 2013.
In a world where email marketers know the value of each email and, therefore, want to send as much email as possible, it seems unlikely….
On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!
For bank marketers, social media strategy is crucial to being accessible to customers. It’s also very different than, say marketing for Oreo or Boulevard Beer. Bank marketers need to find a way to make your Facebook campaign particularly likeable. Here’s how one of our clients did it.
When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.
At last year’s Superbowl, Oreo’s “dunk in the dark” tweet was declared the launch of real-time marketing as a social media marketing trend. Yesterday, I declare, was its death.
When Facebook added the extra metric beneath all posts that shows “how many people saw this post”, social media managers all over the web were enthralled…and outraged. Social media managers grab their hair in frustration when a LOL cat video goes viral and their post stagnates – “only 5 likes and 25 people saw this post? That stuff was genius – GENIUS!” By teaming great content with some careful strategy that plays to Facebook’s rules of reach, you can better maximize the reach of your Facebook posts in 2014.
Even a top-performing restaurant chain can make mistakes. It’s important for marketing managers to ensure that reputation monitoring is part of their restaurant marketing plan for 2014. When slip-ups happen, what’s the next move? Here are 3 simple steps that restaurant marketing managers should take when a negative review shows up on a review site:
What generation wants to party with their parents? No generation. Millennials are no exception, as illustrated by their declining use of perennial social media juggernaut…
If your paid search ads are seeing great click through rates, but garnering few leads, chances are the problem isn’t with your ads, it’s with your landing page. Here are 5 tips for making your landing pages conversion-friendly
Costs to develop a website increase as the project nears completion, because once website developers get involved, costs go up fast. Planning and research during the discovery phase is invaluable to launching or relaunching a website on time and under budget.
I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.
emfluence CEO, David Cacioppo and our client Kris Nielsen from Soave Automotive Group/Mercedes-Benz of Kansas City will be speaking at the 2014 Email Evolution Conference in Miami, January 23.
Nexgate’s report also noted that 1 in every 200 social media post are considered by consumers to be spam. It’s difficult to have a substantial ROI, if your followers think your posts contain spam, meaning it is seen as overly promotional or irrelevant. Try these 5 tips to prevent sabotaging your own social media content marketing.
The blogosphere may be buzzing about mobile-responsive email templates and video in email, but the bottom line is – if you want to optimize your email design to boost your open and click rates, you’ve got to know where and how your own audience looks at your emails.
Headlines are more important now than ever, thanks to social media. Think about what is shared when you Tweet, post to Facebook, or share a link on LinkedIn. What auto-populates when you click “Tweet This” above an article? Usually, it’s the headline. And if it can’t capture attention in 100 characters or less, that share isn’t working as hard for you as it could.
Google recently announced that they are moving to encrypted (https) search in an effort to make searching “more secure” for users. Whether the move actually creates a more secure search experience is up for debate, but for the SEO world, this announcement has created quite a stir.
Per an email from Pinterest founder, Ben, in my inbox this morning, it sounds like Pinterest is starting to get serious about how to monetize. They’ve announced that their dipping their toes into the idea of sponsored pins. If they do it well, this could be great news for marketers, especially of products in popular Pinterest categories.
Flip through the slide presentation from Jessica’s presentation on integrating emerging media into your event crisis management plan, given to the PCMA Heartland Chapter on Sept 19th.