Gone are the days of trying to wow your website visitors with over-the-top visuals that look nothing like anything their eyes have seen before. The…
Gone are the days of trying to wow your website visitors with over-the-top visuals that look nothing like anything their eyes have seen before. The…
If pictures are worth 1,000 words, what are videos worth? Shorter attention spans, more digital platforms and an increased demand for information has driven the demand…
Every year, emfluence hosts our Marketing Platform User Conference to share valuable marketing knowledge, best practices and tools. We have found that when marketers all get…
Last week, emfluence and our wonderful clients won 13 KCDMA AMBIT awards for excellence in targeted, measurable marketing – 2 more than last year! emfluencers…
It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring…
In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data…
When your customers are already fans of your business, how do you turn them into fans online, too? How do you turn your offline brand…
Thanks to the National Speakers Association Kansas City chapter for hosting me as their February presenter. I get to do a lot of social media…
October was positively stuffed full of marketing knowledge and valuable insights, thanks in large part to two conferences brought to the Kansas City area. The…
Pay-Per-Click (PPC) advertising is a great way to target those searching for solutions and products like yours. In fact, at emfluence we often recommend PPC…
In my eight years in email marketing, there are a few questions I hear about once a week: 1. What works in email subject lines?…
Jason White from DragonSearch.net provided a great synopsis of earning authority via link acquisition at SMX East 2014. Below is a collection of the actionable insights I took away from his presentation. They make a great basic checklist for getting into link building!
Taking the stage on the first day of SMX East is Marshall Simmonds, famed CEO of Define MG and longtime SEO professional. I am excited to be reporting from New York all of the excitement and adventure surrounding this years Search Marketing Expo! Blog posts will be coming rapidly and I frantically try to share all of the valuable information shared for the next four days.
Back in July, Alyssa posted about one of Twitter’s newest marketing tools, Twitter Lead Gen Cards, that can help convert social media connections into email…
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…
At the Bank Director Conference in April, I sat down to chat about growing customer relationships. Check out my 4-minute intro to how automated email…
Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…
Real-time marketing has always been at the root of social media. The interest consumers have in interacting with brands on social media largely stems from…
At the 2014 emfluence Marketing Platform User Conference, Kristin Kenney with Polsinelli gave us some straight talk about what marketers need to know about Canada’s…
What marketing channel boasts a $28 return on investment for every $1 you invest? (Hint: there’s only one.) What channel combines emerging digital tactics with…
Thank you to our speakers, our Platform team and, of course, our users (clients) for another great user conference! Photos of the day are up…
Join us for the emfluence Marketing Platform User Conference Read more at the EventBrite Page: Agenda | Speaker Bios…
Last year, Gmail got email marketers all in a tizzy by introducing its new tabbed inbox. Now, Gmail is testing a new visual “grid” layout…
Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just…
Earlier this week, Tyler wrote a great post about Google Analytics’ new demographics data, and how it offers a treasure trove of information about visitors…
Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine…
Last year, Sara wrote a blog post highlighting our client, Rush Wade 2, for their use of sharing an animated GIF via email. In another…