The emfluence Blog

On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site…

Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…

Are you an all day every day user of the Amazon Web Services (AWS) management console? Do you represent a number of clients, each with…

You got your customer to your site, helped them find what they were looking for, and now they’re ready to order. Nice work! While it…

In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no…

An interesting email arrived the other day that has caused me to rethink how I document the work we do for clients. From: emfluence Accounting…

At the intersection of relevance and creativity, it is easy to get frustrated with how much work can be involved in creating compelling visual content….

What is it? Google Analytics launched November of 2005 and yet, there are still so many misconceptions about what it is. Is it a giant…

Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now,…

Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…

The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat….

I, like much of the world, fell in love with the Minions in the Despicable Me movies, and my adoration for them has compounded. I…

We’re all about improvement here at emfluence. Anything we can track, improve, and celebrate gets us a little giddy. Things we can track, but cannot…

Take My Picture! Image is everything. Your hard work, your history, and your reputation are stored in the images you share in traditional and digital…

As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…

In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus…

Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown…

More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in…

I’m a big fan of Drupal, possibly the biggest in our office. Over the past seven years, I’ve been thoroughly indoctrinated into all things best…

As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…

Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the…

Link building: what is it? Link building: people know it’s important, but they don’t exactly know why. Link building can be thought of as a…

An Introduction AngularJS is the proclaimed “superheroic JavaScript framework.” I was turned onto Angular a little over six months ago with mild curiosity. I found…

The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page….

Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have…

Gone are the days of trying to wow your website visitors with over-the-top visuals that look nothing like anything their eyes have seen before. The…