Emfluence relaunched an awesome Magento theme update for our client Instore Design Display last week, and this got me thinking about the do’s and don’t of redirects. I started to list a few how-to’s when I realized that this would be much more fun with a theme. Since redirecting and canonicalizing can ruin an otherwise successful site relaunch, what better theme than the 10 Commandments?
No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.
Search Engine Optimization…yes, it might sound daunting and intimidating, but did you know there are a few quick and easy ways you can improve your…
Yesterday, a few members of the emfluence crew took a trip out to KC Pet Project to volunteer at their no-kill shelter. The basement of KC Pet Project houses all of the donations (food, toys, medical supplies, cleaning supplies), and is overseen by a very sweet woman named Mary. Mary works diligently to keep all the donation areas clean and navigable, and the emfluence crew was happy to help her with some of the projects that required more heavy lifting.
If you’re a web development agency like us, hosting a growing number of clients in the cloud, you may sometimes feel like this guy with…
Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…
Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your…
Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch….
Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a…
A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The…
On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site…
Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…
Are you an all day every day user of the Amazon Web Services (AWS) management console? Do you represent a number of clients, each with…
You got your customer to your site, helped them find what they were looking for, and now they’re ready to order. Nice work! While it…
In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no…
An interesting email arrived the other day that has caused me to rethink how I document the work we do for clients. From: emfluence Accounting…
At the intersection of relevance and creativity, it is easy to get frustrated with how much work can be involved in creating compelling visual content….
What is it? Google Analytics launched November of 2005 and yet, there are still so many misconceptions about what it is. Is it a giant…
Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now,…
Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…
The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat….
We’re all about improvement here at emfluence. Anything we can track, improve, and celebrate gets us a little giddy. Things we can track, but cannot…
Take My Picture! Image is everything. Your hard work, your history, and your reputation are stored in the images you share in traditional and digital…
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus…
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown…
More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in…