Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…
The emfluence Blog
Get Audited And Like It (How To Audit Your Marketing)
The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat….
Why Marketers Should Think More Like Minions
I, like much of the world, fell in love with the Minions in the Despicable Me movies, and my adoration for them has compounded. I…
Automatic Image Optimization Tips
We’re all about improvement here at emfluence. Anything we can track, improve, and celebrate gets us a little giddy. Things we can track, but cannot…
Sizing Photos For Facebook
Take My Picture! Image is everything. Your hard work, your history, and your reputation are stored in the images you share in traditional and digital…
The Case For Social Video – Part III: Creating Video Ads That “Stick”
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…
The Case For Social Video – Part II: Why Video Needs to Be Part Of Your Social Mix
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus…
The Case for Social Video – Part I: Digital’s New ‘Visual Language’
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown…
Five Killer Examples of Content Marketing
More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in…
Drupal Hook Usage – 5 Years in Review
I’m a big fan of Drupal, possibly the biggest in our office. Over the past seven years, I’ve been thoroughly indoctrinated into all things best…
10 SEO Tips for Your 2015 Content Marketing Strategy + One Bonus
As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…
5 Steps to Successful Conversion Rate Optimization
Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the…
Link Building 101: What It Is And How You Use It
Link building: what is it? Link building: people know it’s important, but they don’t exactly know why. Link building can be thought of as a…
AngularJS 1.3 Review
An Introduction AngularJS is the proclaimed “superheroic JavaScript framework.” I was turned onto Angular a little over six months ago with mild curiosity. I found…
How To Merge Facebook Business Pages
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page….
5 Reasons To Use Infographics
Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have…
Creating Original Websites With Minimalist Design
Gone are the days of trying to wow your website visitors with over-the-top visuals that look nothing like anything their eyes have seen before. The…
What is the Future of Videos on Facebook?
If pictures are worth 1,000 words, what are videos worth? Shorter attention spans, more digital platforms and an increased demand for information has driven the demand…
8 Reasons to Attend the emfluence User Conference (even if you’re not a user)
Every year, emfluence hosts our Marketing Platform User Conference to share valuable marketing knowledge, best practices and tools. We have found that when marketers all get…
emfluence Wins 13 KCDMA AMBIT Awards
Last week, emfluence and our wonderful clients won 13 KCDMA AMBIT awards for excellence in targeted, measurable marketing – 2 more than last year! emfluencers…
The Forgotten Importance of Meta Descriptions: 6 Steps to Make Better Descriptions
It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring…
Data-Driven Content Marketing
In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data…
Social Media at the Speedway: 8 Tips to Cultivating and Engaging Offline Fanatics
When your customers are already fans of your business, how do you turn them into fans online, too? How do you turn your offline brand…
emfluence — and Friends — at the AMPS 2015
The emfluence crew loves any occasion to celebrate great work, but was especially excited to attend the first-ever AMPS Awards — an awards show put on by the Social Media Club of Kansas City, where awards were judged by fellow social media professionals on those points that mean the most when you’re really in the business. emfluence and our pals (client) SPIN! Pizza were thrilled to have gotten a few nods from people we admire.
Social Media Do’s & Don’ts for Speakers [ SLIDES ]
Thanks to the National Speakers Association Kansas City chapter for hosting me as their February presenter. I get to do a lot of social media…
Changes to Facebook: What Marketers Need to Know About Promotional Posts in 2015
Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt…
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