More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in return for desired traffic and/or conversions, form deeper connections with consumers and are more likely to stay top-of-mind. This approach, content marketing, is becoming an expectation for how brands interact with their audience members. The Content Marketing Institute defines content marketing as: "…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, […]
Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have always been prevalent in print newspapers / magazines, and in the classic board meeting presentation, of course. However, the digital age has breathed new life into creatively communicating information through visual formats. Users are electing to consume their information through infographics… and they are looking for infographics. It's more important than ever to devise ways of communicating valuable information around your brand and industry visually. […]
Whether you love it or hate it, brands are bound to jump on the April Fools bandwagon every year. 2015 was no different. Some brands generate better jabs than others, but here is a roundup of the favorite April Fools pranks we found. Google For some pre-April Fools fun, Google Maps became a playing ground for a favorite retro arcade game: Pac-Man. Google Map users noticed a new kind of pin when they were using Google Maps. Users could pin the Pac-Man pin among their favorite neighborhoods and commence aclassic game of […]
It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring about them. When a user searches for something, the first impression he or she will get of your site, brand, product, offering, etc., is what is presented on the SERP. This includes the title, description, URL and more, if you have rich snippets. You are competing for the user’s attention on this ever-changing search space. How are you going to win the user’s eyes and, […]
In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data being shown is actually the information that is relevant to our goal is crucial! Trevor, our Senior Business Development Executive, sparked a conversation with me about this, and it got us thinking, “What if data isn’t big, but wide?” As you continue to compile more data, and it becomes difficult to monitor patterns, you may ask yourself, “What now?” Digital Archiving provides solutions, but how […]
Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt their posting strategy to these new algorithm changes in order to continue to reach their owned Facebook audience. The first step in a revised strategy is to understand the changes that coming. Here are the top 5 things you need to know to be prepared: 1. The Changes Facebook is Making and What Marketers Need to Know Facebook recently surveyed their user base about advertising […]
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m referring to the collective social audience that consumes and interacts with your brand messaging. They judge how your brand’s content is received and they shape how it is communicated between peers. So, they define your brand. This is the (relatively) new reality for all brands that want to survive in a consumer-driven world. At the heart of this power shift are the smart brands who […]
When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.
Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.
I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.
A few of us marketers don’t have all our campaigns planned out just yet and Holiday Season kicks off next Wednesday. In fact, some retailers are starting this week since Thanksgiving is a little later this year! Here’s a look at the important dates for digital marketers in the 2013 Holiday season.
Headlines are more important now than ever, thanks to social media. Think about what is shared when you Tweet, post to Facebook, or share a link on LinkedIn. What auto-populates when you click “Tweet This” above an article? Usually, it’s the headline. And if it can’t capture attention in 100 characters or less, that share isn’t working as hard for you as it could.