Today Instagram announced that it will be lifting its previous 15-second cap on video capabilities in favor of the new 60-second format. For a long time brands have been confined into figuring out ways to share their message on the creative social media giant in a 15-second format. With 4x that amount now available, brands have more time to get inventive but why the big change all of a sudden?
Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.
What You Need to Know About Facebook’s New Audience Optimization Tool
As a marketer, you've been hit over the head with the value and importance of a well-rounded content strategy for a few years. It's the…
No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.
Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…
Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch….
With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So,…
Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a…
A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The…
Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…
At the intersection of relevance and creativity, it is easy to get frustrated with how much work can be involved in creating compelling visual content….
Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…
The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat….
I, like much of the world, fell in love with the Minions in the Despicable Me movies, and my adoration for them has compounded. I…
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown…
More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in…
Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have…
It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring…
In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data…
Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt…
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…
When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.
Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.
I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.
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