These days, content is everywhere. The internet is practically overflowing with content. There are think pieces and think pieces analyzing think pieces. There are recap and prediction videos for your favorite TV shows (Who hasn’t seen the latest Game of Thrones fan theory?) There’s even content discussing the value of content itself, the category under which this blog post would fall.
If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well…
You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.
Joe’s Kansas City Bar-B-Que, a long time fixture in National Barbeque Capital Kansas City, has come a long way from it’s humble roots in a neighborhood corner gas station. Joe’s has turned into a famous spot for BBQ aficionados, celebrities and fans alike. With their growth, Joe’s Kansas City recognized that their brand was underserving one large area of their growing fandom: the internet. In early 2016, Joe’s Kansas City Bar-B-Que tapped Kansas City-based digital agency, emfluence, to bring Send Joes KC BBQ to life online.
Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.
What You Need to Know About Facebook’s New Audience Optimization Tool
As a marketer, you’ve been hit over the head with the value and importance of a well-rounded content strategy for a few years. It’s the…
No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.
Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…
A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The…
Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…
Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…
The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat….
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown…
More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in…
As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…
Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have…
It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring…
In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data…
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…
When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.
I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.
Headlines are more important now than ever, thanks to social media. Think about what is shared when you Tweet, post to Facebook, or share a link on LinkedIn. What auto-populates when you click “Tweet This” above an article? Usually, it’s the headline. And if it can’t capture attention in 100 characters or less, that share isn’t working as hard for you as it could.