Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt their posting strategy to these new algorithm changes in order to continue to reach their owned Facebook audience. The first step in a revised strategy is to understand the changes that coming. Here are the top 5 things you need to know to be prepared: 1. The Changes Facebook is Making and What Marketers Need to Know Facebook recently surveyed their user base about advertising […]
How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m referring to the collective social audience that consumes and interacts with your brand messaging. They judge how your brand’s content is received and they shape how it is communicated between peers. So, they define your brand. This is the (relatively) new reality for all brands that want to survive in a consumer-driven world. At the heart of this power shift are the smart brands who […]
When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.
Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.
I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.
A few of us marketers don’t have all our campaigns planned out just yet and Holiday Season kicks off next Wednesday. In fact, some retailers are starting this week since Thanksgiving is a little later this year! Here’s a look at the important dates for digital marketers in the 2013 Holiday season.
Headlines are more important now than ever, thanks to social media. Think about what is shared when you Tweet, post to Facebook, or share a link on LinkedIn. What auto-populates when you click “Tweet This” above an article? Usually, it’s the headline. And if it can’t capture attention in 100 characters or less, that share isn’t working as hard for you as it could.