content marketing

What You Need to Know About Facebook’s New Audience Optimization Tool

As a marketer, you've been hit over the head with the value and importance of a well-rounded content strategy for a few years.  It's the…

No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.

Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…

Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch….

With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So,…

Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a…

A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The…

Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…

At the intersection of relevance and creativity, it is easy to get frustrated with how much work can be involved in creating compelling visual content….

Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…

The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat….

I, like much of the world, fell in love with the Minions in the Despicable Me movies, and my adoration for them has compounded. I…

As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…

Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown…

More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in…

Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have…

It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring…

In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data…

Facebook announced it will be implementing some major changes to their News Feed in 2015. Marketers for brands of all sizes will need to adapt…

How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m…

When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.

Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.

I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.

A few of us marketers don’t have all our campaigns planned out just yet and Holiday Season kicks off next Wednesday. In fact, some retailers are starting this week since Thanksgiving is a little later this year! Here’s a look at the important dates for digital marketers in the 2013 Holiday season.

Headlines are more important now than ever, thanks to social media. Think about what is shared when you Tweet, post to Facebook, or share a link on LinkedIn. What auto-populates when you click “Tweet This” above an article? Usually, it’s the headline. And if it can’t capture attention in 100 characters or less, that share isn’t working as hard for you as it could.