Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
Move over, B2C. Ecommerce isn’t just for you anymore. B2B ecommerce sales through online marketplaces and websites are on the rise, growing 11% in the…
A little more than a year ago, the European Union’s General Data Protection Regulation (GDPR) went into effect. As most of you know, GDPR lays…
Email isn’t dead and it’s far from being dethroned as the most effective tactic for marketers. Despite social media being the newer, shinier tool for…
Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…
Who still uses Bing these days? We do! We’re pleased to announce that emfluence has been invited to join the Microsoft Advertising Partners Program!…
Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform. …
You’ve put together a solid review strategy to improve local SEO and build your online reputation, and now you’re seeing a few subpar reviews come…
When considering an email marketing or marketing automation platform, it’s easy to get analysis paralysis comparing features, promises and pricing tiers. With so many options,…
So you’ve gotten your five HIPAA rules under control and your marketing budget is at least 10% of your company’s overall budget. Now you are…
Another Google Marketing Live is in the books, and we have more insight into the path of Google Ads for the year. Last year was…
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all…
If you’ve heard my position on CRM systems before, it should come as no surprise that I firmly believe marketers should have at least a…
Our KPIs are better than yours. I believe that most of the time this statement is true (although there are the occasional times where I…
Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional…
There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning…
Improving website accessibility can seem like a never-ending and always-challenging process. Mostly because, it is. It’s the collision of two complex worlds – legislation and…
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
emfluence rounded up another year of marketing success at the 2019 Fountain Awards on March 7th at the 2016 Main Event Space. The Fountain Awards,…
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
“If we have data, let’s look at data. If all we have are opinions, let’s use mine,” former Netscape CEO Jim Barksdale emfluence partners with…
If you work in higher education marketing and your job requires any of the following: new student recruitment current student interactions graduate student communications …
You’ve done it! Your campaigns are scheduled and targeted, and ad groups are aligned to your offerings with carefully crafted keywords and ad copy. Time…
GIF usage continues to flood every corner of the Internet, and while their popularity can be attributed to the fact that they inject more fun into our content, marketers can also utilize them to better engage their readers.
What’s now, new and next in social media for marketers? In the ever-evolving world of social media – from platforms to platform enhancements –…
Latest Ranking Factors and Organic Search Trends How to appear organically in Google search is a constantly evolving process. New features appearing directly in search…
Want to make your content marketing tasks a bit easier in 2019? Start the year off fresh with a content inventory. Wait, What’s a…
emfluence is delighted to welcome Joe Ramsey to the role of Customer Success Director! In this role, Joe will be responsible for nurturing long-term relationships…