emfluence rounded up another year of marketing success at the 2019 Fountain Awards on March 7th at the 2016 Main Event Space. The Fountain Awards, which are co-hosted by the ANA Business Marketing Association of Kansas City and the Kansas City Chapter of the American Marketing Association, feature results-oriented marketing work from agencies and brands across the greater Kansas City metro.
Featuring categories honoring work for both B2B and B2C oriented brands, The Fountain Awards gathers entries from dozens of marketers, all of whom are competing for the clout of producing award-winning campaigns.
emfluence is proud to announce our award winners for this year’s 2019 Fountain Awards:
Traffic-Generating Promotion Category Winner:
ScriptPro JFPS Conference Sponsored InMail Campaign
This campaign featured a stellar Sponsored InMail promotion designed to drive traffic to one of ScriptPro’s key conferences. Using a combination of hyper targeting and the appeal of a new robot, ScriptPro’s JFPS Conference Sponsored InMail Campaign was the top winner in the Traffic-Generating Promotion category.
Read the full case study here: https://emfluence.com/case-study/scriptpro-jfps-conference-sponsored-inmail-promotion
B2C Promotional Email Series Category Winner:
The Roasterie Cyber Monday Campaign
This campaign featured goal set around beating last year’s award-winning Cyber Monday email results. Using last year’s successes, The Roasterie teamed up with emfluence to tweak their Cyber Monday email strategy—all of which lead to a 28% increase in year-over-year Cyber Monday Sales and the prize of top winner in the B2C Promotional Email Series category.
Read the full case study here: https://emfluence.com/case-study/roasterie-cyber-monday-2018-campaign
B2B Promotional Email Series Category Winner:
The emfluence T-Shirt Shop
Sometimes, we even submit our internal work for awards! Our B2B email strategy featured on the emfluence T-Shirt Shop (check it out here) is designed to showcase a best-practice ecommerce + abandoned cart email campaign in action. In all last year, our abandoned cart email campaign averaged a 59.2% unique open rate, a 21.5% clickthrough rate, and a 28.8% total click rate—indicating multiple clicks from the same person. The campaign helped us increase visibility to our ecommerce, email strategy, and emfluence Marketing Platform services, and it continues to run as a part of our ongoing marketing strategy.
Experience the strategy here: https://emfluence.com/shop
And a special shout out to Tension Corporation’s winning Blog Campaign (which also won the People’s Choice Award!) as well as to Karen Loggia, Tension Corporation’s Director of Marketing, for winning B2B Marketer of the Year! Read more about their winning night here: https://tensioncorp.com/news/tension-receives-four-awards-ana-business-marketing-kc