Nothing will drive customer engagement, including website visits, registrations, and purchases quicker than a Pay Per Click (PPC) advertising campaign. However, in any competitive market,…
pay per click
How Brand Ad Copy Plays a Critical Role in Share of Search
What is Share of Search? Share of Search is an organic metric that allows a company to gauge their brand visibility in organic search and…
Inclusion in Paid Media
In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus…
Stand Out in a Crowd with 3D Ads
What if your ads could literally stand out? What if your ads stand out so well, they appeared to be touchable as if you could…
emfluence Joins Microsoft Advertising Partners Program
Who still uses Bing these days? We do! We’re pleased to announce that emfluence has been invited to join the Microsoft Advertising Partners Program!…
Google Marketing Live 2019: Follow the Way to Better Ads
Another Google Marketing Live is in the books, and we have more insight into the path of Google Ads for the year. Last year was…
4 Tips for Using Marketing Automation to Enhance Your Paid Search Strategy
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
A Beginner’s Guide to PPC Ad Extensions
You’ve done it! Your campaigns are scheduled and targeted, and ad groups are aligned to your offerings with carefully crafted keywords and ad copy. Time…
9 Quick Tips for Enhancing Your Paid Search Campaigns
On November 1st, I will be a part of a 3 person panel at SEMPO Cities KC on the topic of Exploding ROI with Paid…
How to Optimize Your Google Merchant Center Shopping Feed
Wondering how to optimize your Google Merchant Center Shopping Feed? As we move into a new year, most businesses are currently going over end of…
Amazon puts AdWords in Its Crosshairs with Plans to Launch a Paid Search Platform
Ecommerce paid search has had a renaissance in recent years and now Amazon is looking to use its credibility in the Ecommerce space to build…
You’re Probably Doing It Wrong: A Guide to Rethinking Attribution in Digital Marketing
Customers are constantly being barraged with marketing messages, often multiple marketing messages from the same company. So, as a marketer, how do you know which…
Anything You Can Do, Digital Can Do Better | Radio Edition
So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You…
Instagram Ads
If you’re like me, and check Instagram a few (hundred) times a day, you have probably noticed that your feed has included a lot more…
Google to Disallow App Install Pop-Ups November 1st
On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site…
Digital Analytics Dashboards: 4 Awesome Examples for Any Organization
In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no…
5 Best Practices for Pinterest Paid Pins
Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now,…
The Case For Social Video – Part III: Creating Video Ads That “Stick”
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…
The Case For Social Video – Part II: Why Video Needs to Be Part Of Your Social Mix
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus…
10 SEO Tips for Your 2015 Content Marketing Strategy + One Bonus
As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…
4 Steps in Google AdWords to Know if Paid Search Will Work for Your Business
Pay-Per-Click (PPC) advertising is a great way to target those searching for solutions and products like yours. In fact, at emfluence we often recommend PPC…
BookDaily Taps into An Army of Self-Published Authors with PPC
Technology might have thrown the traditional publishing industry into turmoil, but BookDaily.com is thriving—and helping authors succeed—thanks to a digital marketing strategy, that emphasizes Pay-Per-Click…
finding golden insights in Google Analytics demographics reports
Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine…
5 tips to improve your landing page conversions
If your paid search ads are seeing great click through rates, but garnering few leads, chances are the problem isn’t with your ads, it’s with your landing page. Here are 5 tips for making your landing pages conversion-friendly
seo in a (Google) world of 100% not provided
Google recently announced that they are moving to encrypted (https) search in an effort to make searching “more secure” for users. Whether the move actually creates a more secure search experience is up for debate, but for the SEO world, this announcement has created quite a stir.
New Google AdWords Matching Behavior Could Have a Big Impact
On April 17, Google announced new matching behavior on AdWords for Exact and Phrase Match keywords. What does that mean in the world of pay-per-click (PPC) marketing? For one, it means that PPC campaign managers everywhere will no longer have to create variations of Exact and Phrase Match keywords, like including both singular and plural versions, misspellings, abbreviations and more…
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