email marketing

It’s that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence…

When we talk about landing pages in digital marketing, it’s usually from an SEO perspective – which page did people land on first when they…

Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch….

With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So,…

In my eight years in email marketing, there are a few questions I hear about once a week: 1. What works in email subject lines?…

You're using first name personalization and maybe even location in your email marketing campaigns, but are you wondering how far you can take personalization? One…

At the 2014 emfluence Marketing Platform User Conference — dubbed “RE:one-to-one” — I shared the big trends I see in my day-to-day work in email…

At the Bank Director Conference in April, I sat down to chat about growing customer relationships. Check out my 4-minute intro to how automated email…

As a data-driven marketer, I cringe at the idea of sending emails out into space and not taking advantage of the engagement data I get…

Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…

At the 2014 emfluence Marketing Platform User Conference, Kristin Kenney with Polsinelli gave us some straight talk about what marketers need to know about Canada’s…

What marketing channel boasts a $28 return on investment for every $1 you invest? (Hint: there’s only one.) What channel combines emerging digital tactics with…

Last year, Gmail got email marketers all in a tizzy by introducing its new tabbed inbox. Now, Gmail is testing a new visual “grid” layout…

Automated emails used to be just for advanced marketers, business-to-business sales cycles and bigger retail companies. Now, every marketer should have at least three basic…

Last year, Sara wrote a blog post highlighting our client, Rush Wade 2, for their use of sharing an animated GIF via email. In another…

You've almost definitely seen the pre-header of an email before. It's the line or two of pure text above the graphic header banner in an…

In a world where email marketers know the value of each email and, therefore, want to send as much email as possible, it seems unlikely….

On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!

Today, Gmail inbox users noticed appearance of a new easy unsubscribe link at the top of many promotional emails. And this is pretty good good news for email marketing practitioners.

For bank marketers, social media strategy is crucial to being accessible to customers. It’s also very different than, say marketing for Oreo or Boulevard Beer. Bank marketers need to find a way to make your Facebook campaign particularly likeable. Here’s how one of our clients did it.

There are a lot of great ways to grow your email list from pay-per-click ads to affiliate marketing to trade shows, but these are 3 quick ways to test the actual sign-up form to start increasing your email list size right away with the traffic you’re already seeing on your website.

Working on an email campaign, my stomach did that familiar little backflip it does. The Email Marketing Nightmares backflip. And I started thinking of all the email marketing nightmares that make that flip. So I thought I’d compile a list that explains why email marketers all have Send Anxiety. Enjoy!

We do a lot of subject line testing around here at emfluence, so we recently took a very unscientific poll among our staff to see how well we, professional email marketers, can choose the best performing subject lines.

The blogosphere may be buzzing about mobile-responsive email templates and video in email, but the bottom line is – if you want to optimize your email design to boost your open and click rates, you’ve got to know where and how your own audience looks at your emails.

Subject lines are the movie trailers of email marketing. They are a snapshot of what’s to come and should leave the audience wanting more. The difference is – subject lines usually get one shot to make their impression. That’s why I say all subject lines should be “3D”… Try these 11 tips for writing a great email marketing subject line.

A few of us marketers don’t have all our campaigns planned out just yet and Holiday Season kicks off next Wednesday. In fact, some retailers are starting this week since Thanksgiving is a little later this year! Here’s a look at the important dates for digital marketers in the 2013 Holiday season.

One of the world’s social media darlings proves why email + social = love. Pinterest has been a model user of email marketing since their first full year as a social medium. Have you ever received a Pinterest email on your phone and seen the same email on your desktop? Notice the clever shift between mobile version and desktop version? It’s a simple 2-version email…