A few months ago, an email marketing client called who had been collecting email addresses for over 8 years, and they’d never sent out an email. They ask what they needed to do to start sending, since some of those addresses would be pretty old and I answered: time for a Re-Permission Campaign. First, we had to talk about why we needed to ask permission again…
On Tuesday night, emfluence and our clients won 4 KCDMA AMBIT Awards! Two for search engine optimization and 2 for email marketing.
This year, our Community Director, Jessica Best won’t just be attending South by Southwest, she’ll be presenting! Among the top notch speaker line-up in Austin this March, you’ll find our emfluencer speaking on how to make your email marketing really… well, *rock.*
What does it mean when your email goes “missing”? How is that different from a bounce? How should email marketers identify and address them differently?
Research shows over 125% growth in accessing email via mobile devices in 2011. 77% of mobile email users check their email before they even get out of bed. On average, around 25% of email readers are viewing your emails at least once on their mobile device.
While email marketers are increasingly concerned about how their emails are prioritized in inboxes, the mobile factor has been sneakily increasing its impact. Whether you’re a novice email crafter or an expert coder, here are 4 tips everyone can use to make your emails more mobile-optimized.
Successfully integrating a marketing plan takes some work and is based in good planning. To your consumer, an integrated marketing plan will look seamless. The tone and information will be consistent, the consumer will know exactly where to find you and what to expect when they get there. What can you do to inject harmony and coordination to your brand experience?
One thing we hear often at emfluence is how unavailable digital marketing education seems to be. Sure, you can take another 1-hour webinar on LinkedIn, but where can you find a seminar on strategizing and intgetrating every aspect of your digital marketing?
The answer is in Kansas City, November 9th.
Announcing emfl-U: Digital Bootcamp
Whether you attended or if you didn’t get the chance, the notes will be worth gold. Take a peek at the top takeaways from the three keynote presentations at the 2011 emfluence Marketing Platform User Conference.
Helzberg Diamonds offered a deal last week that seemed too good to be true… and turned out it was. Their online system had a glitch and their advertised “surprise savings” were a surprise even to them! These are the moments that define a company’s reputation. There are a lot of lessons to be taken from how Helzberg handled the potential catastrophe.
Email frequency – how often should you send your subscribers email – is a hot topic among email marketers. Just about everyone has a different opinion and usually everyone fiercely believes they’re right. Some will answer “It depends.” In this case, try this on for size: Ask.
A scary fact: in 2010, only 33% of email users have images turned on by default in their email client, down even further from the 2006 number of just over 50% (Source: Marketing Sherpa, 2010). Yikes! When you’re designing beautiful emails, does your email still fly without images turned on? Check these 5 ways that you should design without images in mind.
What email marketing’s popular younger brother, social media marketing, can learn from its elder.
In the spirit of giving this season, we thought we’d share a few bonus How-To Holiday tips:
Last week, I got a great question from one of our savviest email marketing clients: “How are you advising your clients to prepare for the changes with Hotmail? Should we be versioning or quarantining our Hotmail lists and watching them more closely?”
Not that you’ve ever done this, but sometimes people type their email address wrong. When was the last time you checked out your own opt-in process? Do you know if your form will accept these common input mistakes as valid entries?
How do you measure the success of your email marketing campaigns? When our clients ask us our thoughts, we encourage them to measure email marketing like you do any other kind of marketing: by calculating your Return On Investment (ROI). Sure, we know that you know that email marketing still has the highest ROI of any marketing channel. But are you actually measuring your success?
At the emfluence User Conference last month, our CEO and Head Email Brainiac, Dave Cacioppo, gave a rockin’ keynote: “Email ROI: Let It Rock!” Our users voted it the best takeaway content of the day, so we thought we’d share the good info. So, Dave, how do you rock your email ROI?
Social Fresh’s fifth social media conference was hosted April 19th just across the state in St. Louis. We sent Jessica Best to soak up some knowledge about emerging media from some heavy hitters. Here’s what she gleaned:
No matter what media you’re using, the more eyeballs, the better. And in today’s highly targeted world, getting in front of more relevant eyeballs is key. So, it’s not surprising that we hear from our clients all the time, “Can you help us grow our email list?” There are lots of great ways to grow email marketing list size, from search engine marketing to online promotions to banner ad campaigns. But, inevitably, the most popular follow up question is “Can we buy an email list?”
So, how do you leverage relevant marketing lists outside of your own subscriber list?
According to a 2008 ReturnPath study, more than 75% of marketers who use email marketing aren’t taking advantage of personalization at all. Surprising, given that there’s solid evidence that even limited personalization boosts email response rates. And, with technology provided by virtually every Email Service Provider, it’s very easy to implement.
So what’s preventing marketing experts from using personalization in their email marketing campaigns?
So, you just finished up a rockstar online promotion and gathered thousands of potential prospects… but you didn’t ask them to opt-in to your emails (shame, shame). Or you have an existing transactional email relationship with a certain group of contacts, but they don’t receive your promo emails yet. What’s next?