email marketing

In my eight years in email marketing, there are a few questions I hear about once a week: 1. What works in email subject lines?…

You're using first name personalization and maybe even location in your email marketing campaigns, but are you wondering how far you can take personalization? One…

At the 2014 emfluence Marketing Platform User Conference — dubbed “RE:one-to-one” — I shared the big trends I see in my day-to-day work in email…

At the Bank Director Conference in April, I sat down to chat about growing customer relationships. Check out my 4-minute intro to how automated email…

As a data-driven marketer, I cringe at the idea of sending emails out into space and not taking advantage of the engagement data I get…

Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…

At the 2014 emfluence Marketing Platform User Conference, Kristin Kenney with Polsinelli gave us some straight talk about what marketers need to know about Canada’s…

What marketing channel boasts a $28 return on investment for every $1 you invest? (Hint: there’s only one.) What channel combines emerging digital tactics with…

Last year, Gmail got email marketers all in a tizzy by introducing its new tabbed inbox. Now, Gmail is testing a new visual “grid” layout…

Automated emails used to be just for advanced marketers, business-to-business sales cycles and bigger retail companies. Now, every marketer should have at least three basic…

Last year, Sara wrote a blog post highlighting our client, Rush Wade 2, for their use of sharing an animated GIF via email. In another…

You've almost definitely seen the pre-header of an email before. It's the line or two of pure text above the graphic header banner in an…

In a world where email marketers know the value of each email and, therefore, want to send as much email as possible, it seems unlikely….

On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!

Today, Gmail inbox users noticed appearance of a new easy unsubscribe link at the top of many promotional emails. And this is pretty good good news for email marketing practitioners.

For bank marketers, social media strategy is crucial to being accessible to customers. It’s also very different than, say marketing for Oreo or Boulevard Beer. Bank marketers need to find a way to make your Facebook campaign particularly likeable. Here’s how one of our clients did it.

There are a lot of great ways to grow your email list from pay-per-click ads to affiliate marketing to trade shows, but these are 3 quick ways to test the actual sign-up form to start increasing your email list size right away with the traffic you’re already seeing on your website.

Working on an email campaign, my stomach did that familiar little backflip it does. The Email Marketing Nightmares backflip. And I started thinking of all the email marketing nightmares that make that flip. So I thought I’d compile a list that explains why email marketers all have Send Anxiety. Enjoy!

We do a lot of subject line testing around here at emfluence, so we recently took a very unscientific poll among our staff to see how well we, professional email marketers, can choose the best performing subject lines.

The blogosphere may be buzzing about mobile-responsive email templates and video in email, but the bottom line is – if you want to optimize your email design to boost your open and click rates, you’ve got to know where and how your own audience looks at your emails.

Subject lines are the movie trailers of email marketing. They are a snapshot of what’s to come and should leave the audience wanting more. The difference is – subject lines usually get one shot to make their impression. That’s why I say all subject lines should be “3D”… Try these 11 tips for writing a great email marketing subject line.

A few of us marketers don’t have all our campaigns planned out just yet and Holiday Season kicks off next Wednesday. In fact, some retailers are starting this week since Thanksgiving is a little later this year! Here’s a look at the important dates for digital marketers in the 2013 Holiday season.

One of the world’s social media darlings proves why email + social = love. Pinterest has been a model user of email marketing since their first full year as a social medium. Have you ever received a Pinterest email on your phone and seen the same email on your desktop? Notice the clever shift between mobile version and desktop version? It’s a simple 2-version email…

It’s official: 2013 is the Year of Mobile. Statistics on mobile read rates for emails, social media usage on mobile devices and the market share of smart phones vs. “feature” phones are everywhere. Even our own emfluencers have asked “Is it time for responsive email design?” But, more important than trends and even best practices as email marketers consider mobile is knowing your *own* list and whether mobile or responsive email design will pay off.

Gmail has rolled out their new Inbox, featuring a tabbed (categorized) look. There are three default tabs for “Primary,” social notifications and promotions. Many email marketers’ emails will probably be classified as promotions, and so many are concerned that it will decrease open and click through rates.

A few months ago, an email marketing client called who had been collecting email addresses for over 8 years, and they’d never sent out an email. They ask what they needed to do to start sending, since some of those addresses would be pretty old and I answered: time for a Re-Permission Campaign. First, we had to talk about why we needed to ask permission again…

Many email marketers know now that just because you send it, that doesn’t mean it went anywhere. There are many factors that go into your deliverability – the science of whether or not your email makes it to the Inbox. Last week, a client asked us if they would automatically get a one-way ticket to the junk or spam filter if they used “free” in the subject line. They’re thinking with the right mindset – content does matter! But, luckily for promotional email marketers…