Google Analytics 4 (GA4) has become the standard for tracking and understanding digital performance. Since replacing Universal Analytics in July of 2024, it’s been a…
Google Analytics 4 (GA4) has become the standard for tracking and understanding digital performance. Since replacing Universal Analytics in July of 2024, it’s been a…
The marketing landscape continues to evolve at lightning speed in the second half of 2025. CMOs are under growing pressure to demonstrate ROI as budgets…
On June 30th, 2025, Google announced a broad core algorithm update, as they do a few times a year. This latest update is called the…
Apple has officially rolled out iOS 18.2, and with it come some major updates to the native Mail app. As both an email strategist and…
I don’t want to live in a world without cookies. Obviously, I’m talking about the chocolate chip variety. As a marketer, I’ve already come to…
It’s easy to get swept up in the hype. Bluesky, a social network created by former Twitter CTO Jack Dorsey, originated as a project within…
Apple iOS updates come and go, but until recently, they have largely left the Apple Mail app alone. This might have been a case of…
There’s a lot of chatter in email marketing circles about Google following in Apple’s footsteps and changing the way they handle email tracking pixels in…
Another day, another huge Apple iOS update causing panic and confusion in the email marketing community. But before we abandon our email marketing lists and…
Around August 17th, Google started a new system of generating titles for pages displayed in their search results. Historically, in Google’s search results, they…
For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…
Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers. It’s hard to believe that these and other major societal and social shifts happened in the…
Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers…
On Thursday, May 28th, 2020 Google announced a new ranking signal that combines Core Web Vitals with their existing page experience signals (mobile-friendliness, safe-browsing, HTTPS,…
You must be able to understand why organic search traffic (Google traffic, Bing traffic, etc.) declined before you can implement the best strategy to improve…
There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…
Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How…
Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…
It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still…
Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…
If you have Gmail, then your inbox just got more visual! You may have noticed that Google has made some updates to their Gmail Promotions…
Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…
What You Need to Know About Facebook’s New Audience Optimization Tool
I’m writing this blog post because I just can’t hold in my excitement. Let’s Encrypt has just entered public beta! Read on for technical details.
Last week, emfluence and our wonderful clients won 13 KCDMA AMBIT awards for excellence in targeted, measurable marketing – 2 more than last year! emfluencers…
The emfluence crew loves any occasion to celebrate great work, but was especially excited to attend the first-ever AMPS Awards — an awards show put on by the Social Media Club of Kansas City, where awards were judged by fellow social media professionals on those points that mean the most when you’re really in the business. emfluence and our pals (client) SPIN! Pizza were thrilled to have gotten a few nods from people we admire.
