industry news

For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…

Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers.   It’s hard to believe that these and other major societal and social shifts happened in the…

Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers…

On Thursday, May 28th, 2020 Google announced a new ranking signal that combines Core Web Vitals with their existing page experience signals (mobile-friendliness, safe-browsing, HTTPS,…

You must be able to understand why organic search traffic (Google traffic, Bing traffic, etc.) declined before you can implement the best strategy to improve…

There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…

Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How…

Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…

Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…

It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still…

emfluence is excited to welcome LaToya Rozof to the role of HR Manager! In her role, LaToya will oversee employee engagement, hiring, and in her…

Do you market to consumers in California? You probably need to get to know CCPA. Even if you don’t, the new law could be the…

Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…

What You Need to Know About Facebook’s New Audience Optimization Tool

I’m writing this blog post because I just can’t hold in my excitement. Let’s Encrypt has just entered public beta! Read on for technical details.

Last week, emfluence and our wonderful clients won 13 KCDMA AMBIT awards for excellence in targeted, measurable marketing – 2 more than last year! emfluencers…

The emfluence crew loves any occasion to celebrate great work, but was especially excited to attend the first-ever AMPS Awards — an awards show put on by the Social Media Club of Kansas City, where awards were judged by fellow social media professionals on those points that mean the most when you’re really in the business. emfluence and our pals (client) SPIN! Pizza were thrilled to have gotten a few nods from people we admire.

Technology might have thrown the traditional publishing industry into turmoil, but BookDaily.com is thriving—and helping authors succeed—thanks to a digital marketing strategy, that emphasizes Pay-Per-Click…

Today, Gmail inbox users noticed appearance of a new easy unsubscribe link at the top of many promotional emails. And this is pretty good good news for email marketing practitioners.

emfluence CEO, David Cacioppo and our client Kris Nielsen from Soave Automotive Group/Mercedes-Benz of Kansas City will be speaking at the 2014 Email Evolution Conference in Miami, January 23.

Gmail has rolled out their new Inbox, featuring a tabbed (categorized) look. There are three default tabs for “Primary,” social notifications and promotions. Many email marketers’ emails will probably be classified as promotions, and so many are concerned that it will decrease open and click through rates.

It’s almost summer which around emfluence means it’s time for our annual emfluence Marketing Platform User Conference! A full day of sessions on best practices, training on new features in our Platform and case studies from our savvy clients. We’re brewing a lineup of super powered content for this year’s conference and we thought we’d let you sneak a peek at the sessions:

Storify is among the newer tools for a social media practitioner and has been gaining popularity as a way to collect and organize tweets, especially those collected around a specific hashtag or top. Today, they launched their Storify Business account option, offering journalists, agencies, brands and bloggers the chance to upgrade their toolset.

Twitter recently rolled out – a bit early – their character-reducing update for tweets with links. Now instead of counting all URLs (including photos/short links) as 20 characters, they’ll count as 22.

This year, our Community Director, Jessica Best won’t just be attending South by Southwest, she’ll be presenting! Among the top notch speaker line-up in Austin this March, you’ll find our emfluencer speaking on how to make your email marketing really… well, *rock.*

A few notes about things in the search engine optimization (SEO) world that you may or may not have heard about, including changes to Google’s algorithm thanks to JCPenney’s recent press and social media’s impact on how we search.

Social Fresh’s fifth social media conference was hosted April 19th just across the state in St. Louis. We sent Jessica Best to soak up some knowledge about emerging media from some heavy hitters. Here’s what she gleaned: