conferences

As we return to in-person events, you might be feeling a little overwhelmed, and maybe even a bit rusty when it comes to your event…

Virtual events are not a new concept. Prior to the pandemic, you might have attended the occasional webinar or virtual training session. However, since COVID-19…

SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize…

You know the value in attending the emfluence And Then Some Conference. But how do you relay that effectively when asking for your company’s support…

A Dirty Word? Let’s start with a bit of education on the topic. When I hear the word sweepstakes the first image is the memorable…

Haven’t bought your ticket to the annual emfluence And Then Some Conference yet? There’s still time!   We’re officially two weeks away from this all-day…

It’s that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence…

The 2016 KCDMA AMBIT's Award show was a great night for the emfluence team and our wonderful clients! This year, the gala was held at…

Every year, emfluence hosts our Marketing Platform User Conference to share valuable marketing knowledge, best practices and tools. We have found that when marketers  all get…

October was positively stuffed full of marketing knowledge and valuable insights, thanks in large part to two conferences brought to the Kansas City area. The…

Taking the stage on the first day of SMX East is Marshall Simmonds, famed CEO of Define MG and longtime SEO professional. I am excited to be reporting from New York all of the excitement and adventure surrounding this years Search Marketing Expo! Blog posts will be coming rapidly and I frantically try to share all of the valuable information shared for the next four days.

At the 2014 emfluence Marketing Platform User Conference — dubbed “RE:one-to-one” — I shared the big trends I see in my day-to-day work in email…

Thank you to our speakers, our Platform team and, of course, our users (clients) for another great user conference! Photos of the day are up…

Join us for the emfluence Marketing Platform User Conference Read more at the EventBrite Page:      Agenda     |     Speaker Bios…

emfluence CEO, David Cacioppo and our client Kris Nielsen from Soave Automotive Group/Mercedes-Benz of Kansas City will be speaking at the 2014 Email Evolution Conference in Miami, January 23.

It’s almost summer which around emfluence means it’s time for our annual emfluence Marketing Platform User Conference! A full day of sessions on best practices, training on new features in our Platform and case studies from our savvy clients. We’re brewing a lineup of super powered content for this year’s conference and we thought we’d let you sneak a peek at the sessions:

Responsive web design was a popular topic in many sessions. One in particular I attended “What You See Is What You Spec’d” touched on not just the importance of a flexible web design but the how-to. Here are my five takeaways from the session.

In a fantastic SXSWi panel on the growing area of social customer service, the people behind the social media voices of Southwest Airlines, Chase Financial and Samsung spoke to a packed room about how the big guys handle (and learn from!) social media. My 3 favorite quotes:

Tim Ferriss, author of The 4-Hour Workweek & The 4-Hour Chef, insists, “You can become word-class in something in 6 months or less” if you learn to learn the right way. In his many experiences, he’s broken down the process of successful learning and shared a few key tips with session attendees:

I’m finally getting through some of my notes, tweets and photos from South by Southwest’s Interactive Conference in Austin just over a week ago. I’ve found more good tidbits than I know what to do with, so for the next few days I’ll post some of the juiciest content. In this pic-filled post, check out some of the coolest promos and giveaways I ran across.

I’m finally getting through some of my notes, tweets and photos from South by Southwest’s Interactive Conference in Austin just over a week ago. I’ve found more good tidbits than I know what to do with, so for the next few days I’ll post some of the juiciest content. First up: 9 of my favorite takeaways from various sessions.

A big thanks to all who joined for my Future15 session at South by Southwest Interactive, “I Want My $28! Rockin’ Email Marketing ROI.“ As…

This year, our Community Director, Jessica Best won’t just be attending South by Southwest, she’ll be presenting! Among the top notch speaker line-up in Austin this March, you’ll find our emfluencer speaking on how to make your email marketing really… well, *rock.*

In 2012, SocialIRL hosted half a dozen full-day conferences on using “Social Media for Nonprofits” and I’ve had the pleasure of being among the line-up,…

Last Thursday, emfluence CEO David Cacioppo presented a Lunch ‘n’ Learn at Skyline headquarters on best practices in social media for marketing at trade shows. In the last few years, it’s almost impossible to attend a conference that doesn’t have a hashtag and a Twitter strategy. And with good reason: social media enhances your visibility, brand sentiment and leads to more conversations than standing on the booth floor alone. Here are a few ways Dave highlights that marketers should be using to increase visibility and traffic before, during and after the show.

South by Southwest Interactive (SXSWi) felt like “Disney World for Geeks” in 2012: All the well-known characters from the Tech world were there. Souvenirs and tchotchkes were out of control, and around every street corner: something completely mind-blowingly cool and innovative. Here are easily the 9 coolest things I saw at SXSWi 2012 from Aurasma to Chevy to Google.

Search Marketing Expo (SMX) West took place last week in downtown San Jose, California at the McEnery Convention Center. This was “the biggest and best SMX show ever” according to Chris Sherman, Vice President of Event Programming for SMX. I agree! This show featured honest conversation, open sharing, and interaction between experts and novices alike. Deciding which sessions to attend was tough – there were many great options. I focused heavily on SEO, with some local search and social mixed in. Here are the top 12 takeaways I brought back to Kansas City with me.