Mastering KPIs in B2B Email Marketing

Mastering KPIs in B2B Email Marketing

“If we have data, let’s look at data. If all we have are opinions, let’s use mine,” former Netscape CEO Jim Barksdale emfluence partners with…

Four Ways to Engage Your Audience with Email Animation

Four Ways to Engage Your Audience with Email Animation

GIF usage continues to flood every corner of the Internet, and while their popularity can be attributed to the fact that they inject more fun into our content, marketers can also utilize them to better engage their readers.

Gmail’s Promotions Tab Gets a Visual Lift

Gmail’s Promotions Tab Gets a Visual Lift

If you have Gmail, then your inbox just got more visual! You may have noticed that Google has made some updates to their Gmail Promotions…

10 Ways to Integrate Your Website and Email Strategies

10 Ways to Integrate Your Website and Email Strategies

Your website and email strategies support each other. One of your website tasks is growing your email list – with email signup forms, gated content,…

Email Design by the Numbers

Email Design by the Numbers

We’re all about easy—this running list is designed to be your go-to cheat sheet for the latest email designs by the numbers. Bookmark this page…

How to Expand Your Email Strategy Beyond the Newsletter

How to Expand Your Email Strategy Beyond the Newsletter

By now you’ve mastered the art of sending a weekly newsletter to your entire subscriber list. Your newsletter is an easy to read email that…

How to Build a Welcome Email Series

How to Build a Welcome Email Series

First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s…

Email Personalization with a Purpose

Email Personalization with a Purpose

Email personalization continues to be a top email design trend. And with more marketers putting an emphasis on data quality, there are many opportunities for…

5 Customer Retention Emails That Belong in Your Toolbox

5 Customer Retention Emails That Belong in Your Toolbox

Let’s talk retention! So, you’ve put in all the groundwork to attract your “ideal” customer base – these are the customers who will get the…

The Art of the Transactional Email

The Art of the Transactional Email

When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email….

How to Run a Million Dollar Sweepstakes

How to Run a Million Dollar Sweepstakes

A Dirty Word? Let’s start with a bit of education on the topic. When I hear the word sweepstakes the first image is the memorable…

The Art of the Milestone Email

The Art of the Milestone Email

I’ll be the first to admit that the amount of data available to marketers can be a little overwhelming. Consumers want their online experiences to…

8 Tips on Email Accessibility

8 Tips on Email Accessibility

With an increasing amount of attention and commitment to accessibility in recent years, you’ve probably given thought to optimizing your website for individuals with disabilities,…

Learning from Your Email Mistakes

Learning from Your Email Mistakes

How to evaluate your email mistakes so that you can use that information to become a better email marketer. At some point, everyone sends a…

How to Grow Newsletter Subscriptions in an Opt-In World

How to Grow Newsletter Subscriptions in an Opt-In World

Quality over quantity is usually a solid life motto to live by, and your newsletter email list shouldn’t be any different. If you want to…

How Retailers Can Improve Email ROI

How Retailers Can Improve Email ROI

If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies….

5 Upcoming, Can’t Miss Holidays for Your Marketing Calendar

5 Upcoming, Can’t Miss Holidays for Your Marketing Calendar

I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day?…

10 Last-Minute Holiday Email Tips for 2017

10 Last-Minute Holiday Email Tips for 2017

Ah, the holidays—the perfect time of year to cuddle up with an inbox full of offers from your favorite brands. Thanks to email marketers, holiday…

How to Build an Email A/B Testing Plan

How to Build an Email A/B Testing Plan

No one has perfected email marketing. If they have, I hope they are enjoying retirement on a beach and have the urge to pass along…

How to Build an Abandoned Cart Email Series

How to Build an Abandoned Cart Email Series

Here’s a surprising statistic for retail marketers to ponder: more than 40% of retailers aren’t implementing an abandoned cart email strategy to entice back would-be…

How DKIM Affects Email Deliverability

How DKIM Affects Email Deliverability

Ah, the spam filter: an email marketer’s nemesis. Finding our way through that filter and into the inbox keeps us email marketers on our toes—and…

How to Run Email Deliverability Double Checks

How to Run Email Deliverability Double Checks

When you sign on to the emfluence Marketing Platform, you not only get the fantastic resources who work in the Kansas City office, but you…

What Marketers Need to Know About Collecting Personal Data

What Marketers Need to Know About Collecting Personal Data

As a marketer, you want to know as much as possible about a customer or prospect so that you can develop strategies to better target…

How to Build a Customizable Email Reporting Template

How to Build a Customizable Email Reporting Template

If you’re using email strategy as part of your marketing efforts, then this blog post is for you. That’s because reporting on what you’re sending…

5 Life-Hacks to Adjust Your Spam Score…and a Puppy

5 Life-Hacks to Adjust Your Spam Score…and a Puppy

You’ve perfected the spacing, the images are just the right size, and now you’re ready to test and run pre-flight (which we always suggest before…

Re-Permission Campaigns for Aged Lists

A couple weeks ago I received a call from a new client who was moving from another M.A.P. to our Platform. They had hundreds of…

7 Reasons to Attend the Marketing Platform Conference

7 Reasons to Attend the Marketing Platform Conference

It’s that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence…

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