email marketing

Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional…

“If we have data, let’s look at data. If all we have are opinions, let’s use mine,” former Netscape CEO Jim Barksdale emfluence partners with…

GIF usage continues to flood every corner of the Internet, and while their popularity can be attributed to the fact that they inject more fun into our content, marketers can also utilize them to better engage their readers.

If you have Gmail, then your inbox just got more visual! You may have noticed that Google has made some updates to their Gmail Promotions…

Your website and email strategies support each other. One of your website tasks is growing your email list – with email signup forms, gated content,…

We’re all about easy—this running list is designed to be your go-to cheat sheet for the latest email designs by the numbers. Bookmark this page…

By now you’ve mastered the art of sending a weekly newsletter to your entire subscriber list. Your newsletter is an easy to read email that…

First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s…

Email personalization continues to be a top email design trend. And with more marketers putting an emphasis on data quality, there are many opportunities for…

Let’s talk retention! So, you’ve put in all the groundwork to attract your “ideal” customer base – these are the customers who will get the…

When you think about transactional messages you are probably thinking about the email receipt you get after a purchase or possibly a password reset email….

A Dirty Word? Let’s start with a bit of education on the topic. When I hear the word sweepstakes the first image is the memorable…

I’ll be the first to admit that the amount of data available to marketers can be a little overwhelming. Consumers want their online experiences to…

With an increasing amount of attention and commitment to accessibility in recent years, you’ve probably given thought to optimizing your website for individuals with disabilities,…

How to evaluate your email mistakes so that you can use that information to become a better email marketer. At some point, everyone sends a…

Quality over quantity is usually a solid life motto to live by, and your newsletter email list shouldn’t be any different. If you want to…

If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies….

I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day?…

Ah, the holidays—the perfect time of year to cuddle up with an inbox full of offers from your favorite brands. Thanks to email marketers, holiday…

No one has perfected email marketing. If they have, I hope they are enjoying retirement on a beach and have the urge to pass along…

Here’s a surprising statistic for retail marketers to ponder: more than 40% of retailers aren’t implementing an abandoned cart email strategy to entice back would-be…

Ah, the spam filter: an email marketer’s nemesis. Finding our way through that filter and into the inbox keeps us email marketers on our toes—and…

When you sign on to the emfluence Marketing Platform, you not only get the fantastic resources who work in the Kansas City office, but you…

As a marketer, you want to know as much as possible about a customer or prospect so that you can develop strategies to better target…

If you’re using email strategy as part of your marketing efforts, then this blog post is for you. That’s because reporting on what you’re sending…

You’ve perfected the spacing, the images are just the right size, and now you’re ready to test and run pre-flight (which we always suggest before…

A couple weeks ago I received a call from a new client who was moving from another M.A.P. to our Platform. They had hundreds of…