Today Instagram announced that it will be lifting its previous 15-second cap on video capabilities in favor of the new 60-second format. For a long time brands have been confined into figuring out ways to share their message on the creative social media giant in a 15-second format. With 4x that amount now available, brands have more time to get inventive but why the big change all of a sudden?
Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.
On any given day we are exposed to a multitude of advertisements every minute of every hour of every day. Whether you are hearing an ad from your music streaming service or scrolling through your newsfeed, chances are you saw at least a few ads in that short interaction. Because of the amount of advertisements we are bombarded with, breaking through the clutter is now more important than ever before. Brands from many different services and industries are finding new and innovative ways to combat the noise to get their […]
How the Zero Moment of Truth Paradigm is Shifting to Micro-Moments
What You Need to Know About Facebook’s New Audience Optimization Tool
Over the past few months, I have had the opportunity to work on a few different website projects that all engage with different and unique industries. As different and unique as each of these projects were, the one thing that remained constant was the need for a simpler, more condensed navigation menu. Some of these projects had massive navigational menus with multiple sub-menus and even a sub-sub menu (don’t ever go sub-sub, that’s just too far). Regardless of the size of the current menu, the challenge was the same. How […]
As a marketer, you've been hit over the head with the value and importance of a well-rounded content strategy for a few years. It's the topic of conversation because it's one of the most critical pieces of a sound inbound marketing strategy. In Digital Marketing, it's an arms race to get eyeballs and no matter what your weapon of choice you're going to need ammo, and there's no cheat code for unlimited ammunition (if there IS a cheat code, drop me a line). Suffice it to say, having to reload […]
A coworker came across an excellent article by Ben Nadel called The User Experience of Pagination [http://www.bennadel.com/blog/2951-the-user-experience-ux-of-pagination.htm] that got us wanting to dive deeper into the subject of pagination and really take a practical look at determining how you present data.
No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.
It’s been quite a year for emfluence in the award category! We won a total of 15 awards this year, 13 of them were from the KCDMA AMBIT awards, and 2 were SMCKC AMPS awards. The AMBIT awards are judged on measurable goals and results with the AMPS awards being judged by social media professionals. 2015 Awards: Ambit: Email: New Member Onboarding: Community America Credit Union The Goal: Community America Credit Union has over 25+ locations in the Kansas City area and continues to grow with new customers. It became […]
Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well as trying to load each of your pages with as many keywords as possible. While some of these strategies are still around, they are usually not recommended. Keywords still play a very important part in your SEO strategy and, of course, having the right links to and from your site is critical, but not in the way it used to be. It is no longer […]
Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch. In a recent survey performed by Javelin Strategy and Research, 23% of consumers said they prefer to bank online over the in-branch experience. 40% of millennials would consider banking without a branch, according to Accenture. While banks have responded to the growing demand for online banking preferences, such as mobile deposit, the big question is what is to become of branch banking? Source: Accenture Last […]
With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So, you are in the process of creating your own business. You’ve spent countless hours brainstorming ideas, building the website, designing and re-designing, and getting the final product out of the window. You’ve made it this far, but you could use a little help on some internal aspects: organization, SEO, content creation, possibly building tools for your site, or even email marketing. Seems like a lot […]
Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a gap in content research by allowing you to search your own company Facebook page. Previously, you had to combine a list of data from various sources (Buzzsumo included) to get a holistic idea of what your content strategy should be for a specific client or company. I still believe that gathering your data from multiple sources is necessary (although challenging, see blog about Digital Dashboards […]
A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The key to consistency is standards – easy to find, understand, and follow. If you don’t keep it simple, you’re bound for failure. That’s why an early part of any web development project should be establish the style guide for your project. Style guides are not sheets of paper, or creative briefs. If that’s where your head is at, you’re stopping too soon. You, the marketing […]
Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and videos! “you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”-blog.Instagram.com No longer […]
At the intersection of relevance and creativity, it is easy to get frustrated with how much work can be involved in creating compelling visual content. Fortunately, there are tools to help alleviate some of your stress and provide you with high quality content all at once! Below, you will find a list of my top 5 tools for creating infographics (although there are many more out there) and the ways that each of them varies. Each of them has something special to offer with increasing features and involvement as you […]
Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a successful web presence. Your users want to enjoy good quality content created with the reader in mind. There are many content strategy methods. Some you might have heard of include the skyscraper method, the cluster method, and drip down strategy. These strategies are all very effective when trying to create an effective blog. The toughest part, however, is planning the time to write your initial […]
The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat. But there’s some good news. It’s not all about the IRS. Audits performed on your marketing and advertising efforts can increase your confidence in decisions downline. While these types of audits are typically completed prior to a product or campaign launch, having a thorough assessment of how your channels are working – even mid campaign – comes with several benefits. Here are 4 must-have deliverables […]
I, like much of the world, fell in love with the Minions in the Despicable Me movies, and my adoration for them has compounded. I have Minion plush, a Minion phone case, and I was even a Minion for Halloween (see picture below). My anticipation is at an all-time high to see the Minions movie, and I thought it would be the perfect opportunity to write about the genius behind this cute concept. Here are some lessons that marketers can gleam from these adorable yellow dudes: Make messages easy to […]
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs and objectives up front and tracking/testing performance analytics. These are the keys to effectively *tweak* social marketing campaigns to see favorable results. Creating a successful video ad campaign is, in many ways, an even loftier task than a traditional static image ad. But the pay-off in audience engagement and viewership is well worth the creative commitment to video. Define Budget Pacing and Bid Types that […]
Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown rapidly on a global scale and is comprised of variety of different mediums, including: GIFs, emojis, and other forms of shareable photos and video. Specific to video, in 2014, 76% of Americans who use Facebook report that is the primary platform where they are discovering video content.1 “We are seeing this shift to a visual language come to life on Facebook. The number of video […]
More and more, audience members want to spend their time and money with brands that create a relationship. Companies offering valuable content for consumers, in return for desired traffic and/or conversions, form deeper connections with consumers and are more likely to stay top-of-mind. This approach, content marketing, is becoming an expectation for how brands interact with their audience members. The Content Marketing Institute defines content marketing as: "…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, […]
Humans are visual. It's science. Our brains process visuals 60,000x faster than text, which explains the rise of interest around infographics. Forms of infographics have always been prevalent in print newspapers / magazines, and in the classic board meeting presentation, of course. However, the digital age has breathed new life into creatively communicating information through visual formats. Users are electing to consume their information through infographics… and they are looking for infographics. It's more important than ever to devise ways of communicating valuable information around your brand and industry visually. […]
Whether you love it or hate it, brands are bound to jump on the April Fools bandwagon every year. 2015 was no different. Some brands generate better jabs than others, but here is a roundup of the favorite April Fools pranks we found. Google For some pre-April Fools fun, Google Maps became a playing ground for a favorite retro arcade game: Pac-Man. Google Map users noticed a new kind of pin when they were using Google Maps. Users could pin the Pac-Man pin among their favorite neighborhoods and commence aclassic game of […]
It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring about them. When a user searches for something, the first impression he or she will get of your site, brand, product, offering, etc., is what is presented on the SERP. This includes the title, description, URL and more, if you have rich snippets. You are competing for the user’s attention on this ever-changing search space. How are you going to win the user’s eyes and, […]
In a digitally reliant society with screens on screens, are you sure you’re paying attention to the right information? As marketers, making sure the data being shown is actually the information that is relevant to our goal is crucial! Trevor, our Senior Business Development Executive, sparked a conversation with me about this, and it got us thinking, “What if data isn’t big, but wide?” As you continue to compile more data, and it becomes difficult to monitor patterns, you may ask yourself, “What now?” Digital Archiving provides solutions, but how […]