The emfluence Blog

Joe’s Kansas City Bar-B-Que, a long time fixture in National Barbeque Capital Kansas City, has come a long way from it’s humble roots in a neighborhood corner gas station. Joe’s has turned into a famous spot for BBQ aficionados, celebrities and fans alike. With their growth, Joe’s Kansas City recognized that their brand was underserving one large area of their growing fandom: the internet. In early 2016, Joe’s Kansas City Bar-B-Que tapped Kansas City-based digital agency, emfluence, to bring Send Joes KC BBQ to life online.

It’s that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence…

The 2016 KCDMA AMBIT's Award show was a great night for the emfluence team and our wonderful clients! This year, the gala was held at…

Boaty McBoatface sounds like something a kindergartner would say, or it may remind us of Theodore Tugboat, but it probably shouldn’t be the name of the $300 million dollar research vessel. As the latest instance of the internet getting the best of an advertising campaign, Boaty McBoatface takes the stage as one of many well-planned engagement campaigns that had an unplanned outcome.

How the Zero Moment of Truth Paradigm is Shifting to Micro-Moments

What You Need to Know About Facebook’s New Audience Optimization Tool

As a marketer, you’ve been hit over the head with the value and importance of a well-rounded content strategy for a few years.  It’s the…

When we talk about landing pages in digital marketing, it’s usually from an SEO perspective – which page did people land on first when they…

If you’re like me, and check Instagram a few (hundred) times a day, you have probably noticed that your feed has included a lot more…

I’m writing this blog post because I just can’t hold in my excitement. Let’s Encrypt has just entered public beta! Read on for technical details.

Emfluence relaunched an awesome Magento theme update for our client Instore Design Display last week, and this got me thinking about the do’s and don’t of redirects. I started to list a few how-to’s when I realized that this would be much more fun with a theme. Since redirecting and canonicalizing can ruin an otherwise successful site relaunch, what better theme than the 10 Commandments?

No matter what your situation is, no matter how large or small your company is, viewing the big picture is key to creating an all encompassing content strategy.

Search Engine Optimization…yes, it might sound daunting and intimidating, but did you know there are a few quick and easy ways you can improve your…

Yesterday, a few members of the emfluence crew took a trip out to KC Pet Project to volunteer at their no-kill shelter. The basement of KC Pet Project houses all of the donations (food, toys, medical supplies, cleaning supplies), and is overseen by a very sweet woman named Mary. Mary works diligently to keep all the donation areas clean and navigable, and the emfluence crew was happy to help her with some of the projects that required more heavy lifting.

If you’re a web development agency like us, hosting a growing number of clients in the cloud, you may sometimes feel like this guy with…

Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…

Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your…

Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a…

A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The…

On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site…

Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and…

Are you an all day every day user of the Amazon Web Services (AWS) management console? Do you represent a number of clients, each with…

You got your customer to your site, helped them find what they were looking for, and now they’re ready to order. Nice work! While it…

In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no…

At the intersection of relevance and creativity, it is easy to get frustrated with how much work can be involved in creating compelling visual content….

What is it? Google Analytics launched November of 2005 and yet, there are still so many misconceptions about what it is. Is it a giant…

Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now,…