On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!
On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!
Search engines have made a variety of changes over the past year. The state of search is changing into the state of search + social + content. Check out these trends you should know for Search Engine Optimization 2014.
Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.
If your paid search ads are seeing great click through rates, but garnering few leads, chances are the problem isn’t with your ads, it’s with your landing page. Here are 5 tips for making your landing pages conversion-friendly
I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.
Google recently announced that they are moving to encrypted (https) search in an effort to make searching “more secure” for users. Whether the move actually creates a more secure search experience is up for debate, but for the SEO world, this announcement has created quite a stir.
Google+ for Business offers strong SEO opportunities by actively passing relevant traffic, if not through preferential treatment from Google itself. Tyler takes a look at 3 ways incorporating a Google+ plan is still worth it for your SEO team (even if the social media team pushes back).
emfluence emsights features posts about email, social medial, mobile, search marketing, and digital marketing.
On Tuesday night, emfluence and our clients won 4 KCDMA AMBIT Awards! Two for search engine optimization and 2 for email marketing.
Congrats to the emfluence Search Engine Optimization strategy team for pulling in their 3rd BMA Fountain Award in 3 years in the category of SEO!…
It’s that time of year when industry experts and practitioners reflect on the year that was and predict what is to come. Rather than making bold predictions about big news events in 2013, our lead Search Engine Optimization Strategist, Corey Morris, has compiled some strong recommendations of things digital marketers should know about search engine optimization (SEO) for the incoming year.
On April 17, Google announced new matching behavior on AdWords for Exact and Phrase Match keywords. What does that mean in the world of pay-per-click (PPC) marketing? For one, it means that PPC campaign managers everywhere will no longer have to create variations of Exact and Phrase Match keywords, like including both singular and plural versions, misspellings, abbreviations and more…
This is an excellent case study from our friends at SEOMoz! The client did everything right with 301 redirects on their website relaunch. Maybe a little “too right” and ended up having to be flexible and make some quick fixes. Even when the SEO team and developers implemented everything perfectly, there were still issues and unknowns.
Search Marketing Expo (SMX) West took place last week in downtown San Jose, California at the McEnery Convention Center. This was “the biggest and best SMX show ever” according to Chris Sherman, Vice President of Event Programming for SMX. I agree! This show featured honest conversation, open sharing, and interaction between experts and novices alike. Deciding which sessions to attend was tough – there were many great options. I focused heavily on SEO, with some local search and social mixed in. Here are the top 12 takeaways I brought back to Kansas City with me.
Last week, I had the privilege of speaking on a local search panel titled “Solving Problems and Seeing Success in Google Places.” On the panel, we presented recommendations for dealing with human support at Google places, tips from an agency perspective, and a look at case study information from my work with Houlihan’s restaurants. Download my Google Places panel presentation slides for more information.
I recently had a client start bidding on their brand words only after they saw a competitor was bidding (poaching). Not only was someone bidding on the client’s brand, they were sending traffic directly to the client’s real website. There weren’t even diverting traffic to an outside site! By running ads on the client’s brand and sending traffic to the client’s domain, the official ads for the client are effectively blocked because the offending party was there first. Even though our client provided official and more accurate ads, they’d been blocked by a company that put up so-so advertising leading to the client’s website. This is a key reason you should be bidding on your own brand keywords for paid search.
Online marketing is full of perks. One of the biggest benefits is the ability to track results so accurately. We can measure exactly how effective our online marketing campaign was at driving online sales. But what about the influence it has on offline sales? Of course we know it happens. But we can’t always measure the exact results, especially since in many cases a retailer’s products can be purchased both online and offline.
How do search and social intersect? Google and Bing (and thus Yahoo!) have different social signals built into their algorithms to allow social media popularity to impact rankings.
Attending SMX West for more search engine marketing knowledge? Be sure to catch our own Corey Morris, Search Engine Marketing Strategist for emfluence on the…
Google rolled out a big update recently called “Search Plus Your World.” While the search community has written many in-depth articles about how it works here’s a brief look at what marketers need to know about the update.
Search Plus Your World has caused quite a stir in the search marketing community on a number of levels. The short version is this: This update is the biggest Google update in a decade. While the hype may be overdone, it’s not something we can ignore.
Here are a few things that you should know about the Search Plus Your World update and some steps you should be taking to ensure that you are evolving your digital marketing activities to keep from being left behind.
How frustrating is it to see clients and colleagues miss opportunities? Answer: Not nearly as frustrating as seeing mistakes made that penalize website rankings over time.
As an SEO, I pride myself in being able to join a project at any point and welcome new challenges. But, there’s no doubt that being on a project from the beginning produces the best search engine optimization results. Here are three reasons why you should involve your search marketing team from the very beginning of your site design.
Successfully integrating a marketing plan takes some work and is based in good planning. To your consumer, an integrated marketing plan will look seamless. The tone and information will be consistent, the consumer will know exactly where to find you and what to expect when they get there. What can you do to inject harmony and coordination to your brand experience?
8 aspects of your search engine optimization you should consider on a keyword-by-keyword basis
by Corey Morris, emfluence Search Engine Marketing Strategist
One thing we hear often at emfluence is how unavailable digital marketing education seems to be. Sure, you can take another 1-hour webinar on LinkedIn, but where can you find a seminar on strategizing and intgetrating every aspect of your digital marketing?
The answer is in Kansas City, November 9th.
Announcing emfl-U: Digital Bootcamp
A few notes about things in the search engine optimization (SEO) world that you may or may not have heard about, including changes to Google’s algorithm thanks to JCPenney’s recent press and social media’s impact on how we search.
Ok, so the time to get local was last year, or the year before. But if you haven’t taken the time, or are new to the search marketing arena, here’s some insight that you want to take note of: local search is changing. Components are merging and the lines are blurring in the search world and businesses that aren’t paying attention are falling behind. The good news is, this is a good — no, a great opportunity to get on board. And when better than at the start of a new year?
But where to start?
A rule of thumb in the age of the Internet is that if you blink, you probably missed 28 updates to the various sites you use on a regular basis. Sometimes the changes are minor, but even those minor changes can be game changers for marketers and advertisers. So, it’s always good to take a second to consider any kind of changes on the sites you frequent, put your business hat on, and think about how it might affect you or your client.