On Tuesday night, emfluence and our clients won 4 KCDMA AMBIT Awards! Congrats (for the second time in a month) to the emfluence Search Engine Optimization strategy team for winning 2 gold AMBIT awards for the MIQ Logistics and Indigo Wild SEO campaigns in 2012. Both campaigns resulted in Page 1 rankings for over half a dozen (non-branded) terms. The Indigo Wild campaign resulted in a 549% increase in organic website traffic, compared to 2011!

Also congrats to the emfluence Email Marketing Strategists and our client, Indigo Wild, on 2 AMBITs in email marketing: a silver for the Catalog Confirmation Bounceback Offer – a great use of marketing in an auto-responder — and a gold for the New Customer Bounceback Campaign, which gains both customer feedback and repeat customers!

The Indigo Wild New Customer Campaign boasts a click through rate 7 times higher than their average and an overall return on investment of over 2600%: for every $1 invested in the campaign, Indigo Wild generates $26.72 in return-customer revenue! A huge congrats to the entire strategy team for a successful campaign… and the AMBIT is nice to have, too.

It was also fun to note that of the 3 gold AMBITS given out in the Email category at the KCDMA Awards this year, 2 deploy email via the emfluence Marketing Platform. Congrats to our clients, ER Marketing, as well, for their win in the Email category!


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