It’s probably on the top 5 most asked/most discussed questions in email marketing: “Who should our marketing emails be ‘from’?”
The best “from” varies based on a lot of factors: B2B vs. B2C, profit vs. nonprofit, Sales emails vs. Marketing emails vs. News and Information. Each email type or topic is likely to be sent from your Email Service Provider and you can decide who the email comes from.
So, who should your emails be from?