Ever wonder what your peers or prospects are most interested in? When was the last time you checked out what your most clicked on link of this year was? Last month we talked about using email marketing reports to determine if your emails are getting into the Inbox. This month, we’re looking at what readers actually engage with and learning what types of content is most popular. We thought we’d pull back the curtain a little and let you know which emfluence articles our readers (you!) found most interesting this year. Each of your clicks counted as a vote.
Which do you think won? Designing for Email Without Images or Meet Your New Welcome Email?
emfluence posts 1-2 times per month on email marketing, social media marketing, pay-per-click or search engine optimization. This year we’ve sent links to over a dozen articles and the article that got almost three times as many clicks as its peers was…
…Designing for Email Marketing Without Images! The link to the March emsights article earned a 9.7% click through rate by itself! (The email as a whole got a 14.8% click-through rate, 3 times higher than industry average.) In second place, our April article on Welcome messages earned a 6.9%click through rate.
In third place, we found a surprise. In the right side bar of our emails, we’ll periodically share the last 5 tweets @emfluence has posted. Our third most clicked link in all our emsights newsletters this year was a link that was found in a tweet in that side bar! 8 (Mostly Free) Ways to Improve Your Email Marketing Sign-up, written by emfluence Marketing Manager, Jessica, posted on theEmailGuide.com.
Even though that article was linked to in the body of the email as well, the big click winner was the side bar!
So we’ve learned that our readers want to see tips on design and rendering, specific kinds of emails, like the Welcome messages and tips on improving the sign-up process. And note: we added our five most recent tweets back to the side bar for today’s email.
What do you think? Is that what you’d like to read about? What other topics do you hope to see in this year’s emsights newsletters? Comment below to give us your feedback!
