tweet aggregator storify announces stories for business

Storify is among the newer tools for a social media practitioner and has been gaining popularity as a way to collect and organize tweets, especially those collected around a specific hashtag or top. Today, they launched their Storify Business account option, offering journalists, agencies, brands and bloggers the chance to upgrade their toolset.

sxswi hangover: 5 takeaways on responsive web design

Responsive web design was a popular topic in many sessions. One in particular I attended “What You See Is What You Spec’d” touched on not just the importance of a flexible web design but the how-to. Here are my five takeaways from the session.

sxswi hangover: social media customer service

sxswi hangover: social media customer service

In a fantastic SXSWi panel on the growing area of social customer service, the people behind the social media voices of Southwest Airlines, Chase Financial and Samsung spoke to a packed room about how the big guys handle (and learn from!) social media. My 3 favorite quotes:

why it’s important to authenticate in email marketing

why it’s important to authenticate in email marketing

When email marketers go from an email platform that doesn’t utilize authentication tactics like Domain Keys and SPF records to one that does — like emfluence — it’s not uncommon to be confused. Why do we have to take these steps?

why is Gmail changing my links from black to blue??

why is Gmail changing my links from black to blue??

Have you noticed that if you try to style your email links black, Gmail will override and turn them blue? Try this fix…

sxswi hangover: learning to learn fast

sxswi hangover: learning to learn fast

Tim Ferriss, author of The 4-Hour Workweek & The 4-Hour Chef, insists, “You can become word-class in something in 6 months or less” if you learn to learn the right way. In his many experiences, he’s broken down the process of successful learning and shared a few key tips with session attendees:

emfluence SEO & email teams win 4 KCDMA AMBIT Awards!

emfluence SEO & email teams win 4 KCDMA AMBIT Awards!

On Tuesday night, emfluence and our clients won 4 KCDMA AMBIT Awards! Two for search engine optimization and 2 for email marketing.

sxsw hangover: 7 super-cool promotions I saw at SXSWi 2013

sxsw hangover: 7 super-cool promotions I saw at SXSWi 2013

I’m finally getting through some of my notes, tweets and photos from South by Southwest’s Interactive Conference in Austin just over a week ago. I’ve found more good tidbits than I know what to do with, so for the next few days I’ll post some of the juiciest content. In this pic-filled post, check out some of the coolest promos and giveaways I ran across.

emfluence SEO team wins again at BMA-KC Fountain Awards!

emfluence SEO team wins again at BMA-KC Fountain Awards!

Congrats to the emfluence Search Engine Optimization strategy team for pulling in their 3rd BMA Fountain Award in 3 years in the category of SEO!…

sxswi hangover: 10 of my favorite takeaways from SXSWi 2013

sxswi hangover: 10 of my favorite takeaways from SXSWi 2013

I’m finally getting through some of my notes, tweets and photos from South by Southwest’s Interactive Conference in Austin just over a week ago. I’ve found more good tidbits than I know what to do with, so for the next few days I’ll post some of the juiciest content. First up: 9 of my favorite takeaways from various sessions.

SXSWi – Rockin’ Email ROI Presentation

A big thanks to all who joined for my Future15 session at South by Southwest Interactive, “I Want My $28! Rockin’ Email Marketing ROI.“ As…

hands-on Twitter training for marketers – download the slides

In this presentation, I go into the 6 Steps of Getting Started with Twitter, plus a diagram of “the perfect tweet.” The tips in this presentation are largely for marketers, but a lot of the material is helpful even if you just want to dive in personally!

opt-in vs. opt-out email sign-up: what’s the difference?

opt-in vs. opt-out email sign-up: what’s the difference?

It’s an ongoing discussion in the email marketing world: Do you choose to grow your list via opt-in or opt-out methods? I had a client ask me this week what were the real pros and cons and how can they decide what’s right for them.

twitter link update: you can take my heart, but don’t take my characters

twitter link update: you can take my heart, but don’t take my characters

Twitter recently rolled out – a bit early – their character-reducing update for tweets with links. Now instead of counting all URLs (including photos/short links) as 20 characters, they’ll count as 22.

SUPER social: seizing an opportunity in real time

SUPER social: seizing an opportunity in real time

Last Sunday, Americans gathered ‘round our televisions for a rare real-time television event: a really big football game. But something has changed in television – really, in any content consumption: fans are experiencing real-time TV by pairing it with social media, like Twitter. Most notable was the quick and clever thinking of several brands that had been actively engaging in social media during the entire game, especially when the unexpected happened. Some brand responses were home runs and some, not quite.

emfluencer Jessica Best to speak at SXSWi 2013

emfluencer Jessica Best to speak at SXSWi 2013

This year, our Community Director, Jessica Best won’t just be attending South by Southwest, she’ll be presenting! Among the top notch speaker line-up in Austin this March, you’ll find our emfluencer speaking on how to make your email marketing really… well, *rock.*

segmentation and automation to keep your banking customers happier longer

segmentation and automation to keep your banking customers happier longer

Our recent whitepaper on customer retention in the banking industry painted a detailed picture of a changing marketplace where customers leave banks at an alarming rate (8-10%) within their first two years of joining, and often because of a simple lack of effective, consistent and timely client communication.

There’s an obvious and simple solution: rebuild your communication approach for your banking customers in a way that can automatically nurture them and build long-term loyalty. If your customers are leaving you for services they didn’t know you had, then all you have to do is have a better plan for telling them about your offerings.

Corey’s Top 3 2013 SEO Recommendations

Corey’s Top 3 2013 SEO Recommendations

It’s that time of year when industry experts and practitioners reflect on the year that was and predict what is to come. Rather than making bold predictions about big news events in 2013, our lead Search Engine Optimization Strategist, Corey Morris, has compiled some strong recommendations of things digital marketers should know about search engine optimization (SEO) for the incoming year.

customer profiles are pathways to better banking relationships

In a 2012 study, customers cited “impersonal communications” and “lack of services” as one of the top reasons they tried another bank. Using automated profile-based communications — or Profile Pathways — can build better banking relationships.

integrating – not just adding – social media to your marketing mix

In 2012, SocialIRL hosted half a dozen full-day conferences on using “Social Media for Nonprofits” and I’ve had the pleasure of being among the line-up,…

social media marketing: storytelling in 140 characters

social media marketing: storytelling in 140 characters

In just 140 characters, The Salvation Army told an impactful story. The link goes to their blog post, which unravels the full story in just 5 paragraphs with a heartwarming payoff. They capped it with a poignant ask: “Will you make a difference this Christmas?” It’s mind boggling to me that a 255-word blog post and a 140-character tweet could have such an impact. 140 characters isn’t even enough for a preface. Heck, it’s not enough for an opening paragraph!

Facebook introduces gifts – how you can apply to be a gift

Facebook introduces gifts – how you can apply to be a gift

Facebook has rolled live with their “gifts” feature that shows up on the recipient’s Facebook page. Facebook has a (not yet well publicized) Merchant Interest Form where you can submit your products as gift options that friends can buy for each other.

social media marketing for trade shows

Last Thursday, emfluence CEO David Cacioppo presented a Lunch ‘n’ Learn at Skyline headquarters on best practices in social media for marketing at trade shows. In the last few years, it’s almost impossible to attend a conference that doesn’t have a hashtag and a Twitter strategy. And with good reason: social media enhances your visibility, brand sentiment and leads to more conversations than standing on the booth floor alone. Here are a few ways Dave highlights that marketers should be using to increase visibility and traffic before, during and after the show.

trends in email marketing: symbols in subject lines

trends in email marketing: symbols in subject lines

In a world of crowded inboxes and short attention spans, marketers are always looking for the ‘edge’ – that special something that makes an email stand out and, ultimately, get opened. How do you grab attention? Some marketers are starting to experiment with the use of symbols – like hearts, stars and airplanes – in the subject line.

LinkedIn’s New Digs – Company Page updates

LinkedIn’s New Digs – Company Page updates

LinkedIn recently announced new look for Company Pages. With a now-familiar “Cover Photo” spanning the top of the profile page and a company news stream, this layout update is definitely an improvement. Bigger news: Company Pages now work with the LinkedIn smartphone and tablet apps. See an example of the major updates.

8 characteristics of great email marketing in 2013

8 characteristics of great email marketing in 2013

It's already (almost) October, so it's about time you started planning your 2013 email marketing campaign calendar. I recently gave a presentation on the characters…

the difference between missing and bounced emails

the difference between missing and bounced emails

What does it mean when your email goes “missing”? How is that different from a bounce? How should email marketers identify and address them differently?


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