site optimization

The internet is a big place. According to estimates from Internet Live Stats, there are over 1.8 billion unique websites in existence today and this…

As you may have already known, Google announced late last year that they are unveiling a brand-new ranking factor for Google Search in May of…

For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When…

Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing…

There are many moving parts to an SEO campaign and having a roadmap that lists the items to accomplish and the actions we will take to fix & optimize your site, can be the best tool. A solid roadmap can consist of:

Emfluence relaunched an awesome Magento theme update for our client Instore Design Display last week, and this got me thinking about the do’s and don’t of redirects. I started to list a few how-to’s when I realized that this would be much more fun with a theme. Since redirecting and canonicalizing can ruin an otherwise successful site relaunch, what better theme than the 10 Commandments?

Search Engine Optimization…yes, it might sound daunting and intimidating, but did you know there are a few quick and easy ways you can improve your…

Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…

Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your…

On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site…

In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no…

As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…

Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the…

Link building: what is it? Link building: people know it’s important, but they don’t exactly know why. Link building can be thought of as a…

It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring…

Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just…

Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine…

It’s that time of year when industry experts and practitioners reflect on the year that was and predict what is to come. Rather than making bold predictions about big news events in 2013, our lead Search Engine Optimization Strategist, Corey Morris, has compiled some strong recommendations of things digital marketers should know about search engine optimization (SEO) for the incoming year.

This is an excellent case study from our friends at SEOMoz! The client did everything right with 301 redirects on their website relaunch. Maybe a little “too right” and ended up having to be flexible and make some quick fixes. Even when the SEO team and developers implemented everything perfectly, there were still issues and unknowns.

Search Marketing Expo (SMX) West took place last week in downtown San Jose, California at the McEnery Convention Center. This was “the biggest and best SMX show ever” according to Chris Sherman, Vice President of Event Programming for SMX. I agree! This show featured honest conversation, open sharing, and interaction between experts and novices alike. Deciding which sessions to attend was tough – there were many great options. I focused heavily on SEO, with some local search and social mixed in. Here are the top 12 takeaways I brought back to Kansas City with me.

Last week, I had the privilege of speaking on a local search panel titled “Solving Problems and Seeing Success in Google Places.” On the panel, we presented recommendations for dealing with human support at Google places, tips from an agency perspective, and a look at case study information from my work with Houlihan’s restaurants. Download my Google Places panel presentation slides for more information.

How do search and social intersect? Google and Bing (and thus Yahoo!) have different social signals built into their algorithms to allow social media popularity to impact rankings.

How frustrating is it to see clients and colleagues miss opportunities? Answer: Not nearly as frustrating as seeing mistakes made that penalize website rankings over time.

As an SEO, I pride myself in being able to join a project at any point and welcome new challenges. But, there’s no doubt that being on a project from the beginning produces the best search engine optimization results. Here are three reasons why you should involve your search marketing team from the very beginning of your site design.

8 aspects of your search engine optimization you should consider on a keyword-by-keyword basis
by Corey Morris, emfluence Search Engine Marketing Strategist

A few notes about things in the search engine optimization (SEO) world that you may or may not have heard about, including changes to Google’s algorithm thanks to JCPenney’s recent press and social media’s impact on how we search.

Ok, so the time to get local was last year, or the year before. But if you haven’t taken the time, or are new to the search marketing arena, here’s some insight that you want to take note of: local search is changing. Components are merging and the lines are blurring in the search world and businesses that aren’t paying attention are falling behind. The good news is, this is a good — no, a great opportunity to get on board. And when better than at the start of a new year?
But where to start?

Imagine if your website had more than one doorway, i.e. the home page. What if you could roll out a welcome mat at each page of your site, making it possible for Joe Searcher to come in via the page that is most interesting to him?

Optimize your page well, friends, and it’s possible. So, how do you pick which keywords to target with Search Engine Optimization? How many terms can you optimize a single page or section for?

Sign up for emsights, the emfluence monthly newsletter, to receive tips and tricks right in your inbox. Visit http://www.emfluence.com