Google Sends Warnings for HTTP Sites

Google Sends Warnings for HTTP Sites


For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When browsing on an HTTP website, instead of HTTPS, a third-party can insert ads that aren’t on the original webpage, inject cryptocurrency mining software (here is a popular example of this recently), or redirect you to a different site in order to steal your username and password.   HTTP Not Secure Warning Starting July 24th, along with the launch of Google Chrome 68, Chrome will display […]

Image SEO: How Images Impact Search Engine Rankings

Image SEO: How Images Impact Search Engine Rankings


Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing user engagement and accessibility of your website. There are a number of important factors that can be optimized to help improve image SEO on your site.   Let’s walk through some of the best practices for optimizing images on your website to help you rank higher in organic search.   Improve Image SEO with Tools Since having images is crucial to image SEO, finding and […]

Helping Clients Understand SEO

Helping Clients Understand SEO


There are many moving parts to an SEO campaign and having a roadmap that lists the items to accomplish and the actions we will take to fix & optimize your site, can be the best tool. A solid roadmap can consist of:

Pagination

Pagination


A coworker came across an excellent article by Ben Nadel called The User Experience of Pagination [http://www.bennadel.com/blog/2951-the-user-experience-ux-of-pagination.htm] that got us wanting to dive deeper into the subject of pagination and really take a practical look at determining how you present data.

The 10 Commandments of Redirects


Emfluence relaunched an awesome Magento theme update for our client Instore Design Display last week, and this got me thinking about the do’s and don’t of redirects. I started to list a few how-to’s when I realized that this would be much more fun with a theme. Since redirecting and canonicalizing can ruin an otherwise successful site relaunch, what better theme than the 10 Commandments?

DIY SEO

DIY SEO


Search Engine Optimization…yes, it might sound daunting and intimidating, but did you know there are a few quick and easy ways you can improve your site’s SEO?  Today, we are going to get crafty by sharing some do it yourself optimizing. Let’s begin! Links: One large way to ramp up your SEO! Getting your business’ name out there on other well-ranking sites is crucial. Here are a few ways to work with link building. Reach out to companies that are related to your business/industry and work with them to possibly […]

The Fight for SEO: How Google Changed Everything.

The Fight for SEO: How Google Changed Everything.


Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well as trying to load each of your pages with as many keywords as possible. While some of these strategies are still around, they are usually not recommended. Keywords still play a very important part in your SEO strategy and, of course, having the right links to and from your site is critical, but not in the way it used to be. It is no longer […]

Conversion Optimization for New Websites: What’s really going through your customer’s head?

Conversion Optimization for New Websites: What’s really going through your customer’s head?


Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your website isn’t grabbing the baton when it’s time to finish the race. This is where an oftentimes overlooked piece of digital marketing comes in, conversion optimization. Many people know the phrase, but believe this part of strategy can only be accessed by user experience pros. It’s time we take the veil off of conversion optimization. Here are 5 useful tips to use during your website […]

Google to Disallow App Install Pop-Ups November 1st

Google to Disallow App Install Pop-Ups November 1st


On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site (ie. every news site). This has been teased for a while now in the SEO community, but seems the threat has finally come to light. Google claims that top banners for an app install will not be penalized, only full page lightboxes are under attack. Apple and Chrome-supported smart banners (app install banners) should be safe from this update, which will go live on November […]

Digital Analytics Dashboards: 4 Awesome Examples for Any Organization

Digital Analytics Dashboards: 4 Awesome Examples for Any Organization


In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no idea what to do with all of the information available. One area confusing marketers is how to grab actionable insights from our site data. Whether you are a Google Analytics pro or novice, we all know that surfing through analytics can be difficult. Let’s do a quick test of our Google Analytics prowess: Are you using Google Tag Manager or event tracking? Have you setup […]

10 SEO Tips for Your 2015 Content Marketing Strategy + One Bonus

10 SEO Tips for Your 2015 Content Marketing Strategy + One Bonus


As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in early May that laser focuses on quality content. Everyone is in the content game, but few are effectively combining content and search strategy. We need to look into where content is heading and how we can best utilize strategic content creation to both increase awareness and build brand loyalty. 86% of B2B businesses are utilizing some form of content marketing, and 87% of organizations claim […]

5 Steps to Successful Conversion Rate Optimization

5 Steps to Successful Conversion Rate Optimization


Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the process of improving your website user experience to convert more visitors into customers. We’ve all bounced off websites that don’t provide a clear message or navigation to get us what we need. Or worse, the website or form isn’t working the way that it should. By having a conversion rate optimization process in place, we can find and solve these problems to improve your customer […]

Link Building 101: What It Is And How You Use It

Link Building 101: What It Is And How You Use It


Link building: what is it? Link building: people know it’s important, but they don’t exactly know why. Link building can be thought of as a system of building relationships that Google views as worthy or reputable. Think of a link builder as an eHarmony representative, but instead of matching you with a compatible person, I match you with a compatible website that can increase your brand awareness and page ranking. The end goal with link building is to increase the traffic to your site, your Google ranking, and ultimately the […]

The Forgotten Importance of Meta Descriptions: 6 Steps to Make Better Descriptions


It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring about them. When a user searches for something, the first impression he or she will get of your site, brand, product, offering, etc., is what is presented on the SERP. This includes the title, description, URL and more, if you have rich snippets. You are competing for the user’s attention on this ever-changing search space. How are you going to win the user’s eyes and, […]

Turn Up the Local SEO Heat  for Your Restaurant Marketing Summer Strategy

Turn Up the Local SEO Heat for Your Restaurant Marketing Summer Strategy


Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just in time for summer travel, Google has been hard at work updating Google Maps for iOS and Android devices, offering new features, like an alert when you should change lanes and more advanced offline map functionality. Google has also been updating their local search metrics, and it’s important for restaurants to ensure that this summer’s local searchers — both native and out-of-towners — can find […]

finding golden insights in Google Analytics demographics reports

finding golden insights in Google Analytics demographics reports


Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine marketing professionals to use. One of these features is DoubleClick Demographic Data. Google Analytics demographics reports offer aggregated age, gender, and interest data that can be paired with other analytics metrics to help understand the personality of your customers. Are they movie lovers? Shutter bugs? News Junkies and Avid Readers? I know what you’re thinking: “What is the fastest way for me to find this […]

Corey’s Top 3 2013 SEO Recommendations

Corey’s Top 3 2013 SEO Recommendations


It’s that time of year when industry experts and practitioners reflect on the year that was and predict what is to come. Rather than making bold predictions about big news events in 2013, our lead Search Engine Optimization Strategist, Corey Morris, has compiled some strong recommendations of things digital marketers should know about search engine optimization (SEO) for the incoming year.

the importance of SEO early in your website relaunch


This is an excellent case study from our friends at SEOMoz! The client did everything right with 301 redirects on their website relaunch. Maybe a little “too right” and ended up having to be flexible and make some quick fixes. Even when the SEO team and developers implemented everything perfectly, there were still issues and unknowns.

top 12 takeaways from SMX West


Search Marketing Expo (SMX) West took place last week in downtown San Jose, California at the McEnery Convention Center. This was “the biggest and best SMX show ever” according to Chris Sherman, Vice President of Event Programming for SMX. I agree! This show featured honest conversation, open sharing, and interaction between experts and novices alike. Deciding which sessions to attend was tough – there were many great options. I focused heavily on SEO, with some local search and social mixed in. Here are the top 12 takeaways I brought back to Kansas City with me.

solving problems and seeing success in Google Places


Last week, I had the privilege of speaking on a local search panel titled “Solving Problems and Seeing Success in Google Places.” On the panel, we presented recommendations for dealing with human support at Google places, tips from an agency perspective, and a look at case study information from my work with Houlihan’s restaurants. Download my Google Places panel presentation slides for more information.

how do search and social intersect?

how do search and social intersect?


How do search and social intersect? Google and Bing (and thus Yahoo!) have different social signals built into their algorithms to allow social media popularity to impact rankings.

when to involve the SEO team in your site redesign


How frustrating is it to see clients and colleagues miss opportunities? Answer: Not nearly as frustrating as seeing mistakes made that penalize website rankings over time.

As an SEO, I pride myself in being able to join a project at any point and welcome new challenges. But, there’s no doubt that being on a project from the beginning produces the best search engine optimization results. Here are three reasons why you should involve your search marketing team from the very beginning of your site design.

not all keywords are created equal in SEO

not all keywords are created equal in SEO


8 aspects of your search engine optimization you should consider on a keyword-by-keyword basis
by Corey Morris, emfluence Search Engine Marketing Strategist

seo news: how JCPenney and social media are affecting Google’s results


A few notes about things in the search engine optimization (SEO) world that you may or may not have heard about, including changes to Google’s algorithm thanks to JCPenney’s recent press and social media’s impact on how we search.

it’s a new year & it’s time to get local in search marketing

it’s a new year & it’s time to get local in search marketing


Ok, so the time to get local was last year, or the year before. But if you haven’t taken the time, or are new to the search marketing arena, here’s some insight that you want to take note of: local search is changing. Components are merging and the lines are blurring in the search world and businesses that aren’t paying attention are falling behind. The good news is, this is a good — no, a great opportunity to get on board. And when better than at the start of a new year?
But where to start?

choosing the right keywords for website optimization

choosing the right keywords for website optimization


Imagine if your website had more than one doorway, i.e. the home page. What if you could roll out a welcome mat at each page of your site, making it possible for Joe Searcher to come in via the page that is most interesting to him?

Optimize your page well, friends, and it’s possible. So, how do you pick which keywords to target with Search Engine Optimization? How many terms can you optimize a single page or section for?

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