search marketing

Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your…

With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So,…

Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a…

On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site…

In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no…

What is it? Google Analytics launched November of 2005 and yet, there are still so many misconceptions about what it is. Is it a giant…

Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now,…

As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…

In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus…

As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…

Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the…

Link building: what is it? Link building: people know it’s important, but they don’t exactly know why. Link building can be thought of as a…

It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring…

Pay-Per-Click (PPC) advertising is a great way to target those searching for solutions and products like yours. In fact, at emfluence we often recommend PPC…

Jason White from DragonSearch.net provided a great synopsis of earning authority via link acquisition at SMX East 2014. Below is a collection of the actionable insights I took away from his presentation. They make a great basic checklist for getting into link building!

Taking the stage on the first day of SMX East is Marshall Simmonds, famed CEO of Define MG and longtime SEO professional. I am excited to be reporting from New York all of the excitement and adventure surrounding this years Search Marketing Expo! Blog posts will be coming rapidly and I frantically try to share all of the valuable information shared for the next four days.

Technology might have thrown the traditional publishing industry into turmoil, but BookDaily.com is thriving—and helping authors succeed—thanks to a digital marketing strategy, that emphasizes Pay-Per-Click…

Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just…

Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine…

On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!

Search engines have made a variety of changes over the past year. The state of search is changing into the state of search + social + content. Check out these trends you should know for Search Engine Optimization 2014.

Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.

If your paid search ads are seeing great click through rates, but garnering few leads, chances are the problem isn’t with your ads, it’s with your landing page. Here are 5 tips for making your landing pages conversion-friendly

I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.

Google recently announced that they are moving to encrypted (https) search in an effort to make searching “more secure” for users. Whether the move actually creates a more secure search experience is up for debate, but for the SEO world, this announcement has created quite a stir.

Google+ for Business offers strong SEO opportunities by actively passing relevant traffic, if not through preferential treatment from Google itself. Tyler takes a look at 3 ways incorporating a Google+ plan is still worth it for your SEO team (even if the social media team pushes back).

emfluence emsights features posts about email, social medial, mobile, search marketing, and digital marketing.

On Tuesday night, emfluence and our clients won 4 KCDMA AMBIT Awards! Two for search engine optimization and 2 for email marketing.