It’s easy to think that your favorite search engine knows everything. It’s our go-to source for new information, after all. You “Google” everything you don’t know, and Google always has an answer.
But there is one critical thing that search engines don’t know, and it can completely change the way content marketers think about content creation.
Search engines still don’t know what you are going to search for.
There are many moving parts to an SEO campaign and having a roadmap that lists the items to accomplish and the actions we will take to fix & optimize your site, can be the best tool. A solid roadmap can consist of:
You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.
If you’re like me, and check Instagram a few (hundred) times a day, you have probably noticed that your feed has included a lot more…
I’m writing this blog post because I just can’t hold in my excitement. Let’s Encrypt has just entered public beta! Read on for technical details.
Emfluence relaunched an awesome Magento theme update for our client Instore Design Display last week, and this got me thinking about the do’s and don’t of redirects. I started to list a few how-to’s when I realized that this would be much more fun with a theme. Since redirecting and canonicalizing can ruin an otherwise successful site relaunch, what better theme than the 10 Commandments?
Search Engine Optimization…yes, it might sound daunting and intimidating, but did you know there are a few quick and easy ways you can improve your…
Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well…
Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your…
On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site…
In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no…
What is it? Google Analytics launched November of 2005 and yet, there are still so many misconceptions about what it is. Is it a giant…
Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now,…
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs…
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus…
As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…
Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the…
Link building: what is it? Link building: people know it’s important, but they don’t exactly know why. Link building can be thought of as a…
It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring…
Pay-Per-Click (PPC) advertising is a great way to target those searching for solutions and products like yours. In fact, at emfluence we often recommend PPC…
Jason White from DragonSearch.net provided a great synopsis of earning authority via link acquisition at SMX East 2014. Below is a collection of the actionable insights I took away from his presentation. They make a great basic checklist for getting into link building!
Taking the stage on the first day of SMX East is Marshall Simmonds, famed CEO of Define MG and longtime SEO professional. I am excited to be reporting from New York all of the excitement and adventure surrounding this years Search Marketing Expo! Blog posts will be coming rapidly and I frantically try to share all of the valuable information shared for the next four days.
Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just…
Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine…
On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!
If your paid search ads are seeing great click through rates, but garnering few leads, chances are the problem isn’t with your ads, it’s with your landing page. Here are 5 tips for making your landing pages conversion-friendly
I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.