When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…
When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…
Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers. It’s hard to believe that these and other major societal and social shifts happened in the…
There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…
Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…
Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time…
So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…
Another Google Marketing Live is in the books, and we have more insight into the path of Google Ads for the year. Last year was…
There’s nothing that makes us happier than hearing from happy emfluence Marketing Platform users, which is why we’re excited to share the Spring 2018 G2…
Meet InspiroBot, the internet’s first artificial intelligence bot solely dedicated to generating unlimited inspirational quotes. The results are an intriguing mix of terrifying, hilarious,…
Content marketing is a vast and ever-changing industry, so I thought I’d take some time to look into my crystal ball and see what the next year might bring. Naturally, I can’t actually see the future, but I like to stay as up to the minute as possible. Here are the content trends I think will dominate content marketing 2017.
Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…
Our recent whitepaper on customer retention in the banking industry painted a detailed picture of a changing marketplace where customers leave banks at an alarming rate (8-10%) within their first two years of joining, and often because of a simple lack of effective, consistent and timely client communication.
There’s an obvious and simple solution: rebuild your communication approach for your banking customers in a way that can automatically nurture them and build long-term loyalty. If your customers are leaving you for services they didn’t know you had, then all you have to do is have a better plan for telling them about your offerings.
I don’t want to live in a world without cookies. Obviously, I’m talking about the chocolate chip variety. As a marketer, I’ve already come to…
It might sound counterintuitive to describe a digital marketing medium as “human”, but by its nature, social media is a very human marketing channel. It’s…
There’s been a lot of buzz lately about moves by Google, including potentially blocking tracking pixels, which some people believe could hasten the decline of…
Let’s face it, you will not be the only skeptic reading this post. Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…
Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…
An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…
Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…
Getting started with content creation takes a lot of work. Sometimes, knowing what to create is a significant hurdle that many marketers and business owners…
Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms…
Analytics is a whole other ball game when it comes to marketing. It could function as its own department with the amount of work that…
Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…
Online media has turned the world of sales and marketing on its head. Today, many consumers actively dislike being sold to. Instead, they prefer to…
While every marketer should have a clear goal in sight for every eventuality, there’s no marketing opportunity more significant than holiday marketing. So how will…
Marketers seem to start talking about the holidays a little earlier every year. There is always a sense of urgency relating to the most lucrative…
You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…