Apple iOS 15 Mail Privacy Protection and the Evolution of Email Marketing

Apple iOS 15 Mail Privacy Protection and the Evolution of Email Marketing

When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…

Marketing, Messaging and Muting During a National or Global Crisis

Marketing, Messaging and Muting During a National or Global Crisis

Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers.   It’s hard to believe that these and other major societal and social shifts happened in the…

5 Marketing Tips for Traversing the Coronavirus Landscape

5 Marketing Tips for Traversing the Coronavirus Landscape

There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…

Marketing Leadership: Top Trends for Marketing Leaders in 2020

Marketing Leadership: Top Trends for Marketing Leaders in 2020

Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…

13 Digital Marketing Trends to Watch In 2020

13 Digital Marketing Trends to Watch In 2020

Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time…

How to Begin Your Next Email Marketing Program Assessment

How to Begin Your Next Email Marketing Program Assessment

So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…

Google Marketing Live 2019: Follow the Way to Better Ads

Google Marketing Live 2019: Follow the Way to Better Ads

Another Google Marketing Live is in the books, and we have more insight into the path of Google Ads for the year. Last year was…

emfluence Marketing Platform Named High Performer by Users

emfluence Marketing Platform Named High Performer by Users

There’s nothing that makes us happier than hearing from happy emfluence Marketing Platform users, which is why we’re excited to share the Spring 2018 G2…

What InspiroBot Means for the Future of Content Marketing

What InspiroBot Means for the Future of Content Marketing

Meet InspiroBot, the internet’s first artificial intelligence bot solely dedicated to generating unlimited inspirational quotes.   The results are an intriguing mix of terrifying, hilarious,…

Content Marketing Trends in 2017

Content Marketing Trends in 2017

Content marketing is a vast and ever-changing industry, so I thought I’d take some time to look into my crystal ball and see what the next year might bring. Naturally, I can’t actually see the future, but I like to stay as up to the minute as possible. Here are the content trends I think will dominate content marketing 2017.

Using Cool Automation to Give New Customers a Warm Welcome

Using Cool Automation to Give New Customers a Warm Welcome

Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…

segmentation and automation to keep your banking customers happier longer

segmentation and automation to keep your banking customers happier longer

Our recent whitepaper on customer retention in the banking industry painted a detailed picture of a changing marketplace where customers leave banks at an alarming rate (8-10%) within their first two years of joining, and often because of a simple lack of effective, consistent and timely client communication.

There’s an obvious and simple solution: rebuild your communication approach for your banking customers in a way that can automatically nurture them and build long-term loyalty. If your customers are leaving you for services they didn’t know you had, then all you have to do is have a better plan for telling them about your offerings.

The Cookieless Future is Here: What Marketers Need to Know in 2025

The Cookieless Future is Here: What Marketers Need to Know in 2025

I don’t want to live in a world without cookies. Obviously, I’m talking about the chocolate chip variety. As a marketer, I’ve already come to…

How to Create a Data-Driven Social Media Strategy

How to Create a Data-Driven Social Media Strategy

It might sound counterintuitive to describe a digital marketing medium as “human”, but by its nature, social media is a very human marketing channel. It’s…

Will Google Save Email Like It Saved the Web?

Will Google Save Email Like It Saved the Web?

There’s been a lot of buzz lately about moves by Google, including potentially blocking tracking pixels, which some people believe could hasten the decline of…

Tips for Facebook B2B Advertising for Beginners

Tips for Facebook B2B Advertising for Beginners

Let’s face it, you will not be the only skeptic reading this post.  Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…

The Journey Unleashed

The Journey Unleashed

Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…

How to Create an Email Newsletter That Helps Shorten Your Customer Journey

How to Create an Email Newsletter That Helps Shorten Your Customer Journey

An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…

Understanding B2B Lead Generation and Strategies

Understanding B2B Lead Generation and Strategies

Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…

Systematize Your Content Creation with Content Pillars

Systematize Your Content Creation with Content Pillars

Getting started with content creation takes a lot of work. Sometimes, knowing what to create is a significant hurdle that many marketers and business owners…

The Impact of Social Media on the Customer Experience

The Impact of Social Media on the Customer Experience

Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms…

2022 Analytics Roundup

2022 Analytics Roundup

Analytics is a whole other ball game when it comes to marketing. It could function as its own department with the amount of work that…

Data’s Role in Each Stage of the Customer Journey

Data’s Role in Each Stage of the Customer Journey

Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…

How to Identify the Signals When Someone Is Ready to Buy

How to Identify the Signals When Someone Is Ready to Buy

Online media has turned the world of sales and marketing on its head. Today, many consumers actively dislike being sold to. Instead, they prefer to…

Setting and Achieving Goals for the Holiday Season

Setting and Achieving Goals for the Holiday Season

While every marketer should have a clear goal in sight for every eventuality, there’s no marketing opportunity more significant than holiday marketing. So how will…

Is It Too Late to Implement Search Strategies for the Holiday Season?

Is It Too Late to Implement Search Strategies for the Holiday Season?

Marketers seem to start talking about the holidays a little earlier every year. There is always a sense of urgency relating to the most lucrative…

Zero-Party Data: The Benefits of Listening to Your Clients

Zero-Party Data: The Benefits of Listening to Your Clients

You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…