The emfluence Blog

Meet InspiroBot, the internet’s first artificial intelligence bot solely dedicated to generating unlimited inspirational quotes.   The results are an intriguing mix of terrifying, hilarious,…

Content marketing is a vast and ever-changing industry, so I thought I’d take some time to look into my crystal ball and see what the next year might bring. Naturally, I can’t actually see the future, but I like to stay as up to the minute as possible. Here are the content trends I think will dominate content marketing 2017.

Banks and Credit Unions call it “onboarding:” A series of communications that cultivates the relationship with a new customer and provides an opportunity to (eventually)…

Our recent whitepaper on customer retention in the banking industry painted a detailed picture of a changing marketplace where customers leave banks at an alarming rate (8-10%) within their first two years of joining, and often because of a simple lack of effective, consistent and timely client communication.

There’s an obvious and simple solution: rebuild your communication approach for your banking customers in a way that can automatically nurture them and build long-term loyalty. If your customers are leaving you for services they didn’t know you had, then all you have to do is have a better plan for telling them about your offerings.

Let’s face it, you will not be the only skeptic reading this post.  Knowing that when it comes to multi-touch B2B marketing efforts – where some industries…

Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…

An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…

Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…

Getting started with content creation takes a lot of work. Sometimes, knowing what to create is a significant hurdle that many marketers and business owners…

Social media has become an integral part of the customer experience especially in this day and age where many things have gone digital. These platforms…

Analytics is a whole other ball game when it comes to marketing. It could function as its own department with the amount of work that…

Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…

Online media has turned the world of sales and marketing on its head. Today, many consumers actively dislike being sold to. Instead, they prefer to…

While every marketer should have a clear goal in sight for every eventuality, there’s no marketing opportunity more significant than holiday marketing. So how will…

Marketers seem to start talking about the holidays a little earlier every year. There is always a sense of urgency relating to the most lucrative…

You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In this digital age, marketers really should have…

Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…

Every online search starts with a problem. Where can I find a hotel in London? How can I save money on my energy bills? Which…

If you really break down how B2B and B2C marketing works, the end goal is the same. It seems like the marketing world these days…

Google Analytics is a powerful tool that you’ll find in pretty much every marketer’s stack. With it, you have the ability to track hundreds of…

Dynamic content offers marketers the opportunity to deliver highly targeted content based on a range of criteria, including client personas and user behavior. For marketers…

Data fluidity is a strategy that ensures your data flows freely throughout your entire marketing organization and is available whenever and wherever it is needed….

With so many people in the email marketing industry focused on list size, it’s sometimes difficult to remember that email success is primarily based on…

As another “interesting” year comes to a close, it’s the perfect time to take stock of the last 12 months and start looking at how…

Contrary to popular belief, keyword research is not just for SEOs. You can use keyword research practices to get a better understanding of your audience’s…

Virtual events are not a new concept. Prior to the pandemic, you might have attended the occasional webinar or virtual training session. However, since COVID-19…