If there’s one goal that businesses aim for when it comes to marketing, it is to create content, campaigns, and webpages that capture the attention…
website design
ADA Compliance Roundup
Many of us have some sort of understanding when it comes to ADA compliance in the real world. Entrances equipped with ramps, sidewalks or loading…
What Does Above the Fold Mean in Terms of Digital Assets?
The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most…
A Step-by-Step Guide: How to Set Up a WordPress Multisite
After you decide a WordPress Multisite is the right strategic move for your website, how do you create one? If you Google “How to create…
What is a WordPress Multisite? Pros, Cons and Steps to Set Up
What is a WordPress Multisite and What are the Pros and Cons of Creating One? WordPress is one of the most popular and well known…
What’s in a Menu: Minimalist Website Navigation
The core component of running a successful website in this day and age can be succinctly summarized in one word: content. This should come as…
What You Need to Know About Website ADA Compliance
View Posts Take a trip to a local business and you’re likely to see wheelchair ramps, Braille buttons, automatic doors, and other ease-of-access modifications designed…
Managing the ever-dizzying costs of Amazon Web Services
If you’re a web development agency like us, hosting a growing number of clients in the cloud, you may sometimes feel like this guy with…
Conversion Optimization for New Websites: What’s really going through your customer’s head?
Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your…
Creating a Style Guide for Authors
A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The…
How we evolved mature identities in Amazon Web Services
Are you an all day every day user of the Amazon Web Services (AWS) management console? Do you represent a number of clients, each with…
Is Your Checkout Process Causing Lost Conversions?
You got your customer to your site, helped them find what they were looking for, and now they’re ready to order. Nice work! While it…
Automatic Image Optimization Tips
We’re all about improvement here at emfluence. Anything we can track, improve, and celebrate gets us a little giddy. Things we can track, but cannot…
10 SEO Tips for Your 2015 Content Marketing Strategy + One Bonus
As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…
5 Steps to Successful Conversion Rate Optimization
Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the…
Creating Original Websites With Minimalist Design
Gone are the days of trying to wow your website visitors with over-the-top visuals that look nothing like anything their eyes have seen before. The…
6 steps to planning a successful website relaunch
Costs to develop a website increase as the project nears completion, because once website developers get involved, costs go up fast. Planning and research during the discovery phase is invaluable to launching or relaunching a website on time and under budget.
sxswi hangover: 5 takeaways on responsive web design
Responsive web design was a popular topic in many sessions. One in particular I attended “What You See Is What You Spec’d” touched on not just the importance of a flexible web design but the how-to. Here are my five takeaways from the session.
on the ground and online: channeling the best of both worlds
The close of 2011 brought the announcement of hundreds of brick-and-mortar locations closing for stores such as Sears and Kmart. Business owners both large and small have every reason to feel a bit rattled. Just as marketers must integrate new media into traditionally-based marketing channel models to survive, business owners with storefronts on the ground must adapt their strategies to appeal to consumers in the digital shopping space as well.
announcing emfl-U: Digital Marketing Bootcamp, Nov 9th
One thing we hear often at emfluence is how unavailable digital marketing education seems to be. Sure, you can take another 1-hour webinar on LinkedIn, but where can you find a seminar on strategizing and intgetrating every aspect of your digital marketing?
The answer is in Kansas City, November 9th.
Announcing emfl-U: Digital Bootcamp
happy holidays! 4 free digital marketing holiday tips
In the spirit of giving this season, we thought we’d share a few bonus How-To Holiday tips:
digital marketing in the holiday season: it’s all about timing
The holidays are in full swing, at least according to the retailers filling our inboxes and mailboxes and news feeds. And it’s no wonder: some retailers make 25% to 40% of annual sales during the holidays, and 2010 holiday sales are expected to be up 2.3% to $447.1 billion this year. How do you keep up the energy for an eight-week holiday season? It’s all about timing. From when you send your offers to how many days between reminders to which offers work best at which times of the season… Here’s a suggestion on a holiday calendar with timely offers.