You can spend hours crafting the perfect email, writing a strong subject line, dialing in your timing, refining every detail, and still miss the mark…
You can spend hours crafting the perfect email, writing a strong subject line, dialing in your timing, refining every detail, and still miss the mark…
Email still performs better than any other owned channel, but inbox access is no longer guaranteed. Mailbox providers have become smarter, filters more sensitive, and…
Apple has officially rolled out iOS 18.2, and with it come some major updates to the native Mail app. As both an email strategist and…
Ah, the spam filter: an email marketer’s nemesis. Finding our way through that filter and into the inbox keeps us email marketers on our toes—and…
The blogosphere may be buzzing about mobile-responsive email templates and video in email, but the bottom line is – if you want to optimize your email design to boost your open and click rates, you’ve got to know where and how your own audience looks at your emails.
What does it mean when your email goes “missing”? How is that different from a bounce? How should email marketers identify and address them differently?
Whether you attended or if you didn’t get the chance, the notes will be worth gold. Take a peek at the top takeaways from the three keynote presentations at the 2011 emfluence Marketing Platform User Conference.
A scary fact: in 2010, only 33% of email users have images turned on by default in their email client, down even further from the 2006 number of just over 50% (Source: Marketing Sherpa, 2010). Yikes! When you’re designing beautiful emails, does your email still fly without images turned on? Check these 5 ways that you should design without images in mind.
At the emfluence User Conference last month, our CEO and Head Email Brainiac, Dave Cacioppo, gave a rockin’ keynote: “Email ROI: Let It Rock!” Our users voted it the best takeaway content of the day, so we thought we’d share the good info. So, Dave, how do you rock your email ROI?