Slight changes in copy and/or images can make a world of difference in the rendering and deliverability of your email campaign. It seems like a logical statement, but thanks to the integration of ReturnPath’s Campaign Preview toolset into the emfluence Emailer, we can actually see the results for ourselves.
We recently saw the proof with email content we were preparing to use for client demonstrations. Much like copy on a website can be well written but not be optimized for Search Engines, our promotional copy was beautifully word-smithed… but a few of the words were tripping up Postini. Turns out just two slight adjustments in copy helped our demo email pass 11 of the most important SPAM filters. Take a look:
emsights before
emsights after
We tweaked the copy slightly. Our message didn’t lose any of its potency and we verified that our email would clear the 11 SPAM filters we are most concerned with. Clearing these popular filters means a better shot at deliverability to our subcribers. See a full list of Emailer features including the integrated ReturnPath Campaign Preview toolset at emfluence.com.
