With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So, you are in the process of creating your own business. You’ve spent countless hours brainstorming ideas, building the website, designing and re-designing, and getting the final product out of the window. You’ve made it this far, but you could use a little help on some internal aspects: organization, SEO, content creation, possibly building tools for your site, or even email marketing. Seems like a lot […]
Buzzsumo, a content research platform, recently released a new feature in their arsenal of content measurement called SumoRank. This new addition aims to fill a gap in content research by allowing you to search your own company Facebook page. Previously, you had to combine a list of data from various sources (Buzzsumo included) to get a holistic idea of what your content strategy should be for a specific client or company. I still believe that gathering your data from multiple sources is necessary (although challenging, see blog about Digital Dashboards […]
On September 1st, Google made an interesting statement regarding websites that showcase annoying lightboxes urging users to install the mobile app version of the site (ie. every news site). This has been teased for a while now in the SEO community, but seems the threat has finally come to light. Google claims that top banners for an app install will not be penalized, only full page lightboxes are under attack. Apple and Chrome-supported smart banners (app install banners) should be safe from this update, which will go live on November […]
In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no idea what to do with all of the information available. One area confusing marketers is how to grab actionable insights from our site data. Whether you are a Google Analytics pro or novice, we all know that surfing through analytics can be difficult. Let’s do a quick test of our Google Analytics prowess: Are you using Google Tag Manager or event tracking? Have you setup […]
What is it? Google Analytics launched November of 2005 and yet, there are still so many misconceptions about what it is. Is it a giant analytics monster that constantly bombards you with numbers and charts? Or, is it a friendly guide to help you in your quest for finding the elusive conversions. The short answer is: a little of both. Fortunately, there are varying levels of Google Analytics to get acquainted with before getting thrown in the deep end of the analytical pool. For now, let’s just dip our toes […]
Pinterest is upping their ROI game to attract more marketers (and money) to their platform. Brands have already been playing with Paid Pins and now, we are seeing the Buyable Pins working their way into user feeds. With the paid pin campaigns I have done with clients so far, we have found a good deal of success with clicks and engagement at a relatively low cost per engagement (CPE) and cost per click (CPC). If you know that your potential customers are spending time on Pinterest looking at content that […]
As with any PPC/Display advertising campaign, there are no magic bullets to guarantee success. The best ad-campaigns are crafted through strategic audience targeting, identifying KPIs and objectives up front and tracking/testing performance analytics. These are the keys to effectively *tweak* social marketing campaigns to see favorable results. Creating a successful video ad campaign is, in many ways, an even loftier task than a traditional static image ad. But the pay-off in audience engagement and viewership is well worth the creative commitment to video. Define Budget Pacing and Bid Types that […]
In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus was specifically on Facebook, as they continue to emphasize native video content recently announced ANTHOLOGY, their in-house publishing and production shop for advertisers. During a recent client campaign promoting Mobile App Installs for iOS devices, emfluence A/B tested video ads against static image ads (using the same audience targeting). The results of a month long test showed video ads significantly outperform image ads across a […]
As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in early May that laser focuses on quality content. Everyone is in the content game, but few are effectively combining content and search strategy. We need to look into where content is heading and how we can best utilize strategic content creation to both increase awareness and build brand loyalty. 86% of B2B businesses are utilizing some form of content marketing, and 87% of organizations claim […]
Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the process of improving your website user experience to convert more visitors into customers. We’ve all bounced off websites that don’t provide a clear message or navigation to get us what we need. Or worse, the website or form isn’t working the way that it should. By having a conversion rate optimization process in place, we can find and solve these problems to improve your customer […]
Link building: what is it? Link building: people know it’s important, but they don’t exactly know why. Link building can be thought of as a system of building relationships that Google views as worthy or reputable. Think of a link builder as an eHarmony representative, but instead of matching you with a compatible person, I match you with a compatible website that can increase your brand awareness and page ranking. The end goal with link building is to increase the traffic to your site, your Google ranking, and ultimately the […]
It’s no secret that meta descriptions don’t carry official weight when it comes to search engine algorithms, but that doesn’t mean you should stop caring about them. When a user searches for something, the first impression he or she will get of your site, brand, product, offering, etc., is what is presented on the SERP. This includes the title, description, URL and more, if you have rich snippets. You are competing for the user’s attention on this ever-changing search space. How are you going to win the user’s eyes and, […]
Pay-Per-Click (PPC) advertising is a great way to target those searching for solutions and products like yours. In fact, at emfluence we often recommend PPC as a way for our clients to find new customers, leads or email subscribers, fast. On Google’s search results page, PPC ads are the listings at the top and down the right side, usually marked “Ad”. This is a pay-to-play game and the company that bids the most per click on a specified keyword usually gets the top spot. PPC can range from a few […]
Jason White from DragonSearch.net provided a great synopsis of earning authority via link acquisition at SMX East 2014. Below is a collection of the actionable insights I took away from his presentation. They make a great basic checklist for getting into link building!
Taking the stage on the first day of SMX East is Marshall Simmonds, famed CEO of Define MG and longtime SEO professional. I am excited to be reporting from New York all of the excitement and adventure surrounding this years Search Marketing Expo! Blog posts will be coming rapidly and I frantically try to share all of the valuable information shared for the next four days.
Technology might have thrown the traditional publishing industry into turmoil, but BookDaily.com is thriving—and helping authors succeed—thanks to a digital marketing strategy, that emphasizes Pay-Per-Click (PPC) advertising. Three years ago, they wanted help reaching a new market and the PPC team at emfluence was eager to help. BookDaily.com, owned by Virginia-based ArcaMax Publishing, offers the first chapter of more than 88,000 books via email, for free. BookDaily.com’s customers are the thousands of authors who use its platform to promote their titles. (A basic account is free and allows authors to […]
Things have finally warmed up in the Northern Hemisphere as summer arrives. It’s time for vacations, great food, and a surge in flip-flop sales. Just in time for summer travel, Google has been hard at work updating Google Maps for iOS and Android devices, offering new features, like an alert when you should change lanes and more advanced offline map functionality. Google has also been updating their local search metrics, and it’s important for restaurants to ensure that this summer’s local searchers — both native and out-of-towners — can find […]
Last fall, Google announced that they would be phasing out keyword data in its Analytics toolbox, and replacing it with new features for search engine marketing professionals to use. One of these features is DoubleClick Demographic Data. Google Analytics demographics reports offer aggregated age, gender, and interest data that can be paired with other analytics metrics to help understand the personality of your customers. Are they movie lovers? Shutter bugs? News Junkies and Avid Readers? I know what you’re thinking: “What is the fastest way for me to find this […]
On Wednesday night, emfluence client work scored 11 KCDMA AMBIT Awards for excellence in targeted, measurable marketing, including a Gold in each category of email, search and social media marketing!
Search engines have made a variety of changes over the past year. The state of search is changing into the state of search + social + content. Check out these trends you should know for Search Engine Optimization 2014.
Restaurateurs don’t need to look any farther than the smartphone in their own pockets to glean insight into restaurant marketing plans for 2014. According to wireless carrier consultant Chetan Sharma, 27% of all internet traffic came from mobile devices last year, a 5% increase over 2012.
If your paid search ads are seeing great click through rates, but garnering few leads, chances are the problem isn’t with your ads, it’s with your landing page. Here are 5 tips for making your landing pages conversion-friendly
I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.
Google recently announced that they are moving to encrypted (https) search in an effort to make searching “more secure” for users. Whether the move actually creates a more secure search experience is up for debate, but for the SEO world, this announcement has created quite a stir.
Google+ for Business offers strong SEO opportunities by actively passing relevant traffic, if not through preferential treatment from Google itself. Tyler takes a look at 3 ways incorporating a Google+ plan is still worth it for your SEO team (even if the social media team pushes back).
emfluence emsights features posts about email, social medial, mobile, search marketing, and digital marketing.
On Tuesday night, emfluence and our clients won 4 KCDMA AMBIT Awards! Two for search engine optimization and 2 for email marketing.
Congrats to the emfluence Search Engine Optimization strategy team for pulling in their 3rd BMA Fountain Award in 3 years in the category of SEO! This year's winning campaign was for our client MIQ Logistics, who gained Page-1 rankings for half a dozen targeted keywords, driving their organic search traffic to miq.com up 130%+ year over year. Congrats to Corey, Cassie, Robin, Cate and the team.