I’ve had the revelation that after all of that hard work becoming “grownups”, it turns out, just like our high school years, the Internet is a popularity contest. Practicing general SEO is kind of like enrolling and beginning high school classes; using link building techniques is like getting noticed by the “cool” kids.
Google recently announced that they are moving to encrypted (https) search in an effort to make searching “more secure” for users. Whether the move actually creates a more secure search experience is up for debate, but for the SEO world, this announcement has created quite a stir.
Google+ for Business offers strong SEO opportunities by actively passing relevant traffic, if not through preferential treatment from Google itself. Tyler takes a look at 3 ways incorporating a Google+ plan is still worth it for your SEO team (even if the social media team pushes back).
emfluence emsights features posts about email, social medial, mobile, search marketing, and digital marketing.
On Tuesday night, emfluence and our clients won 4 KCDMA AMBIT Awards! Two for search engine optimization and 2 for email marketing.
Congrats to the emfluence Search Engine Optimization strategy team for pulling in their 3rd BMA Fountain Award in 3 years in the category of SEO!…
It’s that time of year when industry experts and practitioners reflect on the year that was and predict what is to come. Rather than making bold predictions about big news events in 2013, our lead Search Engine Optimization Strategist, Corey Morris, has compiled some strong recommendations of things digital marketers should know about search engine optimization (SEO) for the incoming year.
This is an excellent case study from our friends at SEOMoz! The client did everything right with 301 redirects on their website relaunch. Maybe a little “too right” and ended up having to be flexible and make some quick fixes. Even when the SEO team and developers implemented everything perfectly, there were still issues and unknowns.
Search Marketing Expo (SMX) West took place last week in downtown San Jose, California at the McEnery Convention Center. This was “the biggest and best SMX show ever” according to Chris Sherman, Vice President of Event Programming for SMX. I agree! This show featured honest conversation, open sharing, and interaction between experts and novices alike. Deciding which sessions to attend was tough – there were many great options. I focused heavily on SEO, with some local search and social mixed in. Here are the top 12 takeaways I brought back to Kansas City with me.
Last week, I had the privilege of speaking on a local search panel titled “Solving Problems and Seeing Success in Google Places.” On the panel, we presented recommendations for dealing with human support at Google places, tips from an agency perspective, and a look at case study information from my work with Houlihan’s restaurants. Download my Google Places panel presentation slides for more information.
How do search and social intersect? Google and Bing (and thus Yahoo!) have different social signals built into their algorithms to allow social media popularity to impact rankings.
How frustrating is it to see clients and colleagues miss opportunities? Answer: Not nearly as frustrating as seeing mistakes made that penalize website rankings over time.
As an SEO, I pride myself in being able to join a project at any point and welcome new challenges. But, there’s no doubt that being on a project from the beginning produces the best search engine optimization results. Here are three reasons why you should involve your search marketing team from the very beginning of your site design.
8 aspects of your search engine optimization you should consider on a keyword-by-keyword basis
by Corey Morris, emfluence Search Engine Marketing Strategist
A few notes about things in the search engine optimization (SEO) world that you may or may not have heard about, including changes to Google’s algorithm thanks to JCPenney’s recent press and social media’s impact on how we search.
Ok, so the time to get local was last year, or the year before. But if you haven’t taken the time, or are new to the search marketing arena, here’s some insight that you want to take note of: local search is changing. Components are merging and the lines are blurring in the search world and businesses that aren’t paying attention are falling behind. The good news is, this is a good — no, a great opportunity to get on board. And when better than at the start of a new year?
But where to start?
Imagine if your website had more than one doorway, i.e. the home page. What if you could roll out a welcome mat at each page of your site, making it possible for Joe Searcher to come in via the page that is most interesting to him?
Optimize your page well, friends, and it’s possible. So, how do you pick which keywords to target with Search Engine Optimization? How many terms can you optimize a single page or section for?
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