In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus…
search marketing
How to Improve your Website’s Core Web Vitals
As you may have already known, Google announced late last year that they are unveiling a brand-new ranking factor for Google Search in May of…
How Do You Measure the ROI on Your SEO Efforts?
It is easy to report on your organic traffic data. But how do you show the value of your SEO efforts? How to Measure…
What is Link Building? How it Works and Why it Matters
If you have any experience with digital marketing, chances are that you’ve probably heard the term “link building” before, but what is it exactly? And…
What Makes a Good Link? How to Qualify Link Building Opportunities
Understanding link building and identifying link building opportunities is only half the battle when it comes to implementing an effective link building strategy. What really…
Free, Quick, and Easy Keyword Research Tools and Tips for SEO and Audience Insights
Contrary to popular belief, keyword research is not just for SEOs. You can use keyword research practices to get a better understanding of your audience’s…
Google Page Experience Update: More UX Factors to Become Confirmed Ranking Factors in 2021
On Thursday, May 28th, 2020 Google announced a new ranking signal that combines Core Web Vitals with their existing page experience signals (mobile-friendliness, safe-browsing, HTTPS,…
How to Diagnose and Address Declines in Your Organic Search Traffic
You must be able to understand why organic search traffic (Google traffic, Bing traffic, etc.) declined before you can implement the best strategy to improve…
How COVID-19 Is Impacting SEO
Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How…
Using Paid Media During the Coronavirus Pandemic
Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…
What’s in a Menu: Minimalist Website Navigation
The core component of running a successful website in this day and age can be succinctly summarized in one word: content. This should come as…
13 Digital Marketing Trends to Watch In 2020
Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time…
Google’s BERT Algorithm Update Explained
It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still…
Evolve Your Strategy with Programmatic Advertising
No matter how long you’ve been doing this, it can happen: your Paid Media can get stagnant. It’s happened to me. The Search campaigns are…
How to Find Old URLs and Create a 301 Redirect Map
Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did…
Stand Out in a Crowd with 3D Ads
What if your ads could literally stand out? What if your ads stand out so well, they appeared to be touchable as if you could…
6 Ways to Integrate Search Engine Marketing and Email Marketing
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…
emfluence Joins Microsoft Advertising Partners Program
Who still uses Bing these days? We do! We’re pleased to announce that emfluence has been invited to join the Microsoft Advertising Partners Program!…
Google Marketing Live 2019: Follow the Way to Better Ads
Another Google Marketing Live is in the books, and we have more insight into the path of Google Ads for the year. Last year was…
Convincing Customers to Switch Banks with Digital Marketing
Switching Banks is Hard. Luckily, it’s not impossible. Switching. Banks. Is. Hard. Like – getting-a-toddler-to-sit-still, opening-a-pickle-jar-on-your-91st-birthday, changing-political-views-on-social-media hard. Yet as financial institutions, we all…
How to Define KPIs that Measure Success
Our KPIs are better than yours. I believe that most of the time this statement is true (although there are the occasional times where I…
4 Tips for Using Marketing Automation to Enhance Your Paid Search Strategy
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
A Beginner’s Guide to PPC Ad Extensions
You’ve done it! Your campaigns are scheduled and targeted, and ad groups are aligned to your offerings with carefully crafted keywords and ad copy. Time…
The Top 7 SEO Trends to Watch in 2019
Latest Ranking Factors and Organic Search Trends How to appear organically in Google search is a constantly evolving process. New features appearing directly in search…
Audience Targeting Guide for Google Ads, Facebook, CRM, & More!
Early on in my career, my peers and I focused a lot on individual keyword bids. If Cost Per Action was too high, lower your…
9 Quick Tips for Enhancing Your Paid Search Campaigns
On November 1st, I will be a part of a 3 person panel at SEMPO Cities KC on the topic of Exploding ROI with Paid…
Offline to Online Ad Targeting: The Basics
As a digital marketing agency, we are highly focused on identifying strategies and tactics that will work to drive further engagement and conversion online. We…