For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When browsing on an HTTP website, instead of HTTPS, a third-party can insert ads that aren’t on the original webpage, inject cryptocurrency mining software (here is a popular example of this recently), or redirect you to a different site in order to steal your username and password. HTTP Not Secure Warning Starting July 24th, along with the launch of Google Chrome 68, Chrome will display […]
Attracting the right kind of leads—you know, the ones that actually want to buy something from you—is one of the B2B marketer’s biggest challenges. You can pay for clicks or you can pay for impressions, and while both options have value, neither option guarantees you a high volume of truly interested, sales-ready leads. Fortunately, getting those kinds of leads is exactly what pay per lead, or PPL, is designed for. But first… What Is Pay Per Lead Advertising? Unlike pay per click (PPC) or pay per impression […]
On May 25th, the European Union’s General Data Protection Regulation (GDPR) will be officially in effect. The GDPR is designed to update the rules on personal data collection and retention and will significantly alter how all organizations can handle customer information. Check out Dave Cacioppo’s previous blog post covering the broader impact of GDPR for Marketers. This post is going to be focused on a more granular facet of the impact of GDPR – Google Analytics (in truth, all web analytics platforms). What Does GDPR Mean for Google Analytics? […]
Making some big changes to your website? Change is good! But if you aren’t careful with site migration, it could be disastrous for your SEO presence. Here’s our site migration SEO checklist for changing domain names or moving to HTTPS: Ask Yourself: Why Are You Migrating Your Site? The two main reasons you may be migrating your site: A domain name change Moving from HTTP to HTTPS Both are long-term investments in the site’s future. A domain name change is typically sparked by a branding overhaul. Moving to HTTPS is […]
When creating content, one of the biggest challenges we have is marketers is the balance between writing for Search Engine Optimization (SEO) and writing for our customers. At least, that is the internal challenge we think exists. In reality, the challenge is not nearly as big as we think. Let’s look at how to create a content marketing SEO strategy. In its most recently product SEO Starter Guide, Google has made it clear that “optimized content” is one of the most important ranking factors to consider. But what exactly […]
Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing user engagement and accessibility of your website. There are a number of important factors that can be optimized to help improve image SEO on your site. Let’s walk through some of the best practices for optimizing images on your website to help you rank higher in organic search. Improve Image SEO with Tools Since having images is crucial to image SEO, finding and […]
What Gets Measured Gets Managed – A FREE Content Calendar For SEO and Social Media Peter Drucker was a legendary business thinker. If you’ve never read any of his books on business and management, you should (at the very least) memorize his most famous words. What gets measured, gets managed. It’s not rocket science, it’s pure common sense. At past companies, I felt like Marketing Departments worked in silos, which doesn’t help year-end goals. You have the Search Team over here working on X, Social Media is working on […]
As is customary for many people around this time (okay, maybe I’m a little late), it’s time to make some predictions on the biggest trends I believe will dominate 2018 SEO trends discussions in the coming year. As everyone knows, mastering the Google Dance is not easy…they keep changing the steps to keep us on our toes. Nonetheless, we’ve wrapped up the seven trends we think will come into play this year. Mobile First Index – Go Beyond Responsive On November 4th, 2016 Google began “testing” its mobile-first index. […]
Wondering how to optimize your Google Merchant Center Shopping Feed? As we move into a new year, most businesses are currently going over end of year reporting and planning Paid Search budgets for 2018. This is the boring stuff the VPs are sifting through while the fun is just beginning for your resident Google PPC Geeks who love presenting the facts and building out improvements to their Google Product Listing Ads. If you manage a Google Shopping Feed and utilize programs like BigCommerce, Magento, Shopify and a dozen other CMS […]
What is schema markup? Schema markup is structured data coding, recognized by Google, Bing, Yahoo, and Yandex, added to an individual webpage which gives those search engines additional context to the content of the page. Basically, schema helps remove some of the guesswork for search engines. Here is a use for schema example Take the word crane for example. Katy has a webpage to sell her crane. Is she selling a bird classified as Aves? I totally didn’t have to Wikipedia that. Did you know cranes usually […]
Now more than ever, marketing and sales strategies and communications need to be aligned in order to create an effective growth strategy. The path and singular focus of these two historically siloed business units continues to move closer together into a unified vision. I believe that inbound marketing will be the centerpiece of this unification because of the focus on pipeline growth and nurturing. An inbound strategy, in the broadest terms, is a marketing strategy which is focused on demand generation, lead acquisition, and lead nurturing. Traditionally, the line […]
Whether it’s foot traffic to your retail store or an online purchase, there is no doubt that positive online reviews, combined with the power of local SEO, play a pivotal role in Search Engine Optimization and increased traffic to your business. If you haven’t noticed them before, reviews show up under Google Maps when you search for a business name. This year, local reviews factored in 13% of the search algorithm that influences where one business ranks versus where the other ranks in the local 3 pack that appears […]
Ecommerce paid search has had a renaissance in recent years and now Amazon is looking to use its credibility in the Ecommerce space to build a Paid Search Platform. According to a study by BloomReach in 2017, Fifty-five percent of people start their digital shopping experiences on Amazon. Seth Dallaire, VP of Global Sales at Amazon Media Group, said, “There’s an expectation from people who visit Amazon [that] they’re going to find anything they want.” Amazon hopes to use this credibility to create a paid search product that will monetize […]
Following on from Alan’s great blog post about advertising blockers, I wanted to share a bit of information about the technical side of adblocking to help the techies in marketers’ offices understand how it works, what you need to know if you’re employing trackers, and how vendors might be impacted. So I took a quick dive into Webkit’s Intelligent Tracking Prevention (ITP) initiative from a technologist’s perspective. Alan’s post focused a lot on the adblocking aspect of this and how it’s driven by consumers. I’m going to focus more on the […]
Imagine you’ve just opened a website and a pop-up appears or a video starts pre-playing with sound before you can click or read anything. Or maybe you’re shopping for a vacuum cleaner or a pair of pants—which then follow you around the internet in display ads for the next month. Popups and video auto-plays are intrusive, and it has become a game-like challenge for site visitors to close the popup or pause the video. Similarly, display ads based on your search history aren’t always applicable to what you actually want. […]
Pop quiz…just five quick questions for you. Do you know every page/piece of content on your website and how it is displayed within search results? Do you know what errors have been found by Google, Bing, and other search engines? Is your site optimized for all device types? What does it look like on mobile vs. desktop? Has your site been negatively impacted by any of the latest Penguin, Panda, or various other algorithm updates? Do you know what your most important keywords and pages are on your site? […]
Customers are constantly being barraged with marketing messages, often multiple marketing messages from the same company. So, as a marketer, how do you know which message drove a customer to convert? Recently, I was looking to buy a new pair of shoes. Let me walk you through my buying process: I had been looking at various big brand department stores that I had visited in the last few weeks, and I was finally in that sweet spot of looking to purchase. But after looking for deals on Amazon, Google […]
So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to measure actual usage. There are no tickets sold, there are no circulations audited. There is no quantifiable “click-through” to point back to. The ratings systems of Nielson, Arbitron and holding companies […]
It’s easy to think that your favorite search engine knows everything. It’s our go-to source for new information, after all. You “Google” everything you don’t know, and Google always has an answer.
But there is one critical thing that search engines don’t know, and it can completely change the way content marketers think about content creation.
Search engines still don’t know what you are going to search for.
It’s never too early to start forecasting what’s going to be ‘the next big thing’ in the digital marketing and tech landscape in 2017. emfluence has compiled trends and expectations from across our agency team members to bring you an array of predictions for what to look for, and more importantly plan for in 2017. The boldest prediction of all? 60% of the time our predictions are right, every time.
There are many moving parts to an SEO campaign and having a roadmap that lists the items to accomplish and the actions we will take to fix & optimize your site, can be the best tool. A solid roadmap can consist of:
You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.
If you’re like me, and check Instagram a few (hundred) times a day, you have probably noticed that your feed has included a lot more “Sponsored” posts, aka “ads,” recently. That’s because, in September 2015, Instagram gave access to all brands to advertise on their platform, opening up a new way for companies to engage in the social space. Its no longer just a way to build a brand by having a profile; it now allows brands to push products and promote themselves to just about anyone. Instagram advertising is […]
A coworker came across an excellent article by Ben Nadel called The User Experience of Pagination [http://www.bennadel.com/blog/2951-the-user-experience-ux-of-pagination.htm] that got us wanting to dive deeper into the subject of pagination and really take a practical look at determining how you present data.
I’m writing this blog post because I just can’t hold in my excitement. Let’s Encrypt has just entered public beta! Read on for technical details.
Emfluence relaunched an awesome Magento theme update for our client Instore Design Display last week, and this got me thinking about the do’s and don’t of redirects. I started to list a few how-to’s when I realized that this would be much more fun with a theme. Since redirecting and canonicalizing can ruin an otherwise successful site relaunch, what better theme than the 10 Commandments?
Search Engine Optimization…yes, it might sound daunting and intimidating, but did you know there are a few quick and easy ways you can improve your site’s SEO? Today, we are going to get crafty by sharing some do it yourself optimizing. Let’s begin! Links: One large way to ramp up your SEO! Getting your business’ name out there on other well-ranking sites is crucial. Here are a few ways to work with link building. Reach out to companies that are related to your business/industry and work with them to possibly […]