In order to be at the top and remain at the top, you must keep a close eye on your competitors. The Godfather spoke true…
In order to be at the top and remain at the top, you must keep a close eye on your competitors. The Godfather spoke true…
Around August 17th, Google started a new system of generating titles for pages displayed in their search results. Historically, in Google’s search results, they…
Starting in June, Google began testing an article carousel in some journalist knowledge panels. (Photo Credit: Blog.Google) Google’s explanation for the update includes, “With…
The internet is a big place. According to estimates from Internet Live Stats, there are over 1.8 billion unique websites in existence today and this…
If you’re a digital marketer and have been residing anywhere but under a rock, you’ve heard about browsers phasing out third-party cookies by 2022. What…
For the past several years, the concept of increasing consumer data privacy has been gaining momentum and has been slowly impacting how marketers use your…
Writer’s Block when Blogging—we have all experienced it. We sit down and are all set to write, but we don’t know what to write about….
It’s hard to comprehend how small paid media ads used to be. My earliest working memories involve having to abbreviate company names to fit into…
In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus…
As you may have already known, Google announced late last year that they are unveiling a brand-new ranking factor for Google Search in May of…
It is easy to report on your organic traffic data. But how do you show the value of your SEO efforts? How to Measure…
If you have any experience with digital marketing, chances are that you’ve probably heard the term “link building” before, but what is it exactly? And…
Understanding link building and identifying link building opportunities is only half the battle when it comes to implementing an effective link building strategy. What really…
Contrary to popular belief, keyword research is not just for SEOs. You can use keyword research practices to get a better understanding of your audience’s…
On Thursday, May 28th, 2020 Google announced a new ranking signal that combines Core Web Vitals with their existing page experience signals (mobile-friendliness, safe-browsing, HTTPS,…
You must be able to understand why organic search traffic (Google traffic, Bing traffic, etc.) declined before you can implement the best strategy to improve…
Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How…
Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…
The core component of running a successful website in this day and age can be succinctly summarized in one word: content. This should come as…
Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time…
It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still…
No matter how long you’ve been doing this, it can happen: your Paid Media can get stagnant. It’s happened to me. The Search campaigns are…
Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did…
What if your ads could literally stand out? What if your ads stand out so well, they appeared to be touchable as if you could…
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…
Who still uses Bing these days? We do! We’re pleased to announce that emfluence has been invited to join the Microsoft Advertising Partners Program!…
Another Google Marketing Live is in the books, and we have more insight into the path of Google Ads for the year. Last year was…