Marketing teams make decisions every day, but not every decision is grounded in the right data. When channels multiply and customer journeys get longer, it…
Marketing teams make decisions every day, but not every decision is grounded in the right data. When channels multiply and customer journeys get longer, it…
Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…
Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In this digital age, marketers really should have…
Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…
Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…
Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
It’s easy to get caught up in a dog and pony show for the next great piece of technology and the fabulous ROI that it…
Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform. …
If you’ve heard my position on CRM systems before, it should come as no surprise that I firmly believe marketers should have at least a…
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
You know the stereotype: in a number of organizations, Marketing is a cost center. It’s the department of pretty pictures and branding campaigns. The department…
Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their…
On a scale of 1 to 5, how do your customers feel about your business? That question is getting asked and answered about your business…
Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with…
There’s hidden revenue potential in your existing customer base, and you can upsell using CRM data to find it. Welcome to the art of upselling…
Call it customer retention, customer loyalty, or brand affinity: what we’re really after as marketers boils down to one word, and that word is love….
If you’re talking about a CRM system, love isn’t usually the first word that comes to mind. It’s not uncommon for CRM to be a…
By now it’s no secret that email marketing is a must-have in every marketer’s toolbox. More than 82% of companies—big and small alike—are using…