Hallmark Christmas Experience Microsite 

The Challenge

Hallmark brings its brand of heartfelt storytelling and festive magic to life through the Hallmark Christmas Experience.  This multi-day, immersive celebration transforms festive spirit into tangible reality, featuring live music, enchanting decor, interactive installations, and star-studded appearances from beloved Hallmark Channel talent. 

To match the magic of the event, Hallmark needed a vibrant digital centerpiece that could capture the spirit of the season and serve as a go-to destination for fans eager to explore every detail.  

We were tasked with building and launching a polished microsite in just two months.  With multiple internal teams and external agencies already deep in event planning, the project would require tight coordination, seamless collaboration, and real-time adaptability. As design, content, and functionality needs evolved almost daily, the site had to adapt in real time without compromising brand experience or quality.  

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The Solution

To bring Hallmark’s holiday vision to life, we embraced an agile, iterative development process and built a WordPress-powered microsite designed for maximum flexibility and editorial ease. 

• On-Brand Content Blocks: We developed a library of branded content modules that empowered Hallmark’s team to build new pages with speed, consistency, and creative freedom. 
• Collaborative Workflow: We maintained responsive communication across teams and agencies to align on feedback, track evolving requirements, and keep the project on schedule.  
• Design Support & Guidance: We collaborated throughout the design process to identify key UI and UX needs and ensure visual elements aligned with Hallmark’s signature holiday aesthetic and showcased their iconic graphics.  

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The Results

The result was more than a fully custom microsite. It was a digital celebration of all things Hallmark Christmas. Built to delight content administrators and website visitors, and delivered right on schedule, it seamlessly extended the holiday spirit from the real world to the digital one. 

• On-time Launch of a Fully Custom Digital Destination: Despite a compressed timeline, the site launched right on schedule, ready to support Hallmark’s holiday season. It had 5 million views from the date of launch May 15, 2024 through December 31, 2024.  
• Cross-Team Harmony and Executional Excellence: Thanks to clear communication and an agile mindset, we achieved smooth collaboration among all stakeholder groups.  
• A Digital Experience That Captured Holiday Magic: The microsite enchanted visitors with rich visuals, intuitive design, and seasonal flair, inviting both loyal fans and new audiences to step into the Hallmark holiday world like never before.   

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