Strategy

As we return to in-person events, you might be feeling a little overwhelmed, and maybe even a bit rusty when it comes to your event…

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most…

During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics…

Marketers are always talking about content—how important it is for driving leads, building brand identity, developing loyal audiences, and more. However, there’s one question every…

In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus…

Since the early 2000’s, social media has been a phenomenon that has been a major driving force for the rapid growth of internet adoption in…

Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers.   It’s hard to believe that these and other major societal and social shifts happened in the…

Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers…

69% of B2B Marketers are increasing content marketing budgets or holding steady from their budgets last year. Meaning, the content marketing space is noisy and…

Virtual events are not a new concept. Prior to the pandemic, you might have attended the occasional webinar or virtual training session. However, since COVID-19…

Even before the stay-at-home order was in place, I was an avid listener of podcasts. I subscribed to a few and frequently explored new podcasts…

Did you know most of your data in Google Analytics may lie to you unless you know exactly how to interpret it correctly? Many times,…

For the past few months, the marketing landscape has been overrun by the Coronavirus pandemic. Businesses have spent countless hours making changes to their marketing…

Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…

There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…

Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…

Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…

How much do you need for marketing next year? Depends. How many customers do you want?   Budgets. Such an ugly word. So… constricting. There…

Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform.  …

So you’ve gotten your five HIPAA rules under control and your marketing budget is at least 10% of your company’s overall budget. Now you are…

Your website and email strategies support each other. One of your website tasks is growing your email list – with email signup forms, gated content,…

It’s not uncommon for me to hear marketers ask the question: how do I start building a marketing plan—and how do I know if the…

A Dirty Word? Let’s start with a bit of education on the topic. When I hear the word sweepstakes the first image is the memorable…

No one has perfected email marketing. If they have, I hope they are enjoying retirement on a beach and have the urge to pass along…

Regularly publishing quality content can be difficult for any business, even those with a wealth of marketing resources. It’s so easy to put content creation…

As Google relies on a wider variety of link and social sources, content marketing has taken the cake. Yet another Google algorithm was released in…