How much do you need for marketing next year? Depends. How many customers do you want? Budgets. Such an ugly word. So… constricting. There…
Strategy
How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program
Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform. …
5 Ways to Uplevel Your Digital Marketing Strategy for Healthcare Providers
So you’ve gotten your five HIPAA rules under control and your marketing budget is at least 10% of your company’s overall budget. Now you are…
Understanding Marketing Attribution Models
As marketers, one of the biggest challenges we face is proving the ROI of our marketing initiatives. Marketing has evolved. More and more, marketing should…
Using Your Data to Build a Better Marketing Plan: A Recap
It’s not uncommon for me to hear marketers ask the question: how do I start building a marketing plan—and how do I know if the…
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