Strategy

Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…

If you’re a marketer, you’ve probably spent years honing your skills in copywriting, design, marketing tech, ad platforms and the rest of the skills that…

As another “interesting” year comes to a close, it’s the perfect time to take stock of the last 12 months and start looking at how…

  When people buy from a business, they are doing much more than exchanging cash for a product or a service. Instead, consumers increasingly want…

by Ken Magill for emfluence   The idea behind BIMI, or Brand Indicators for Message Identification, is pretty simple: An organization buttons up its email…

As we return to in-person events, you might be feeling a little overwhelmed, and maybe even a bit rusty when it comes to your event…

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most…

During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics…

Part 1: Content Strategy  It’s time to rethink your entire marketing and advertising strategy. No, really, it is. iOS 14 promises to curtail Facebook and…

Marketers are always talking about content—how important it is for driving leads, building brand identity, developing loyal audiences, and more. However, there’s one question every…

In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus…

Since the early 2000’s, social media has been a phenomenon that has been a major driving force for the rapid growth of internet adoption in…

Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers.   It’s hard to believe that these and other major societal and social shifts happened in the…

Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers…

Consider the various ways you generate leads – inquiry forms on your website, webinar registrations, tradeshow events, outbound prospecting, etc. As diverse as the opportunities…

69% of B2B Marketers are increasing content marketing budgets or holding steady from their budgets last year. Meaning, the content marketing space is noisy and…

Virtual events are not a new concept. Prior to the pandemic, you might have attended the occasional webinar or virtual training session. However, since COVID-19…

Even before the stay-at-home order was in place, I was an avid listener of podcasts. I subscribed to a few and frequently explored new podcasts…

Did you know most of your data in Google Analytics may lie to you unless you know exactly how to interpret it correctly? Many times,…

For the past few months, the marketing landscape has been overrun by the Coronavirus pandemic. Businesses have spent countless hours making changes to their marketing…

Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…

There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…

In the last few weeks, companies everywhere have had to make important decisions on how to adapt their marketing strategies to the rapidly changing circumstances…

Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…

Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…

Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…