What Does Above the Fold Mean in Terms of Digital Assets?

What Does Above the Fold Mean in Terms of Digital Assets?

The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most…

Why Our Clients Are Rushing to Upgrade to Google Analytics 4

Why Our Clients Are Rushing to Upgrade to Google Analytics 4

During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics…

Back to Basics: Setting the Stage for a Powerful Multichannel Digital Strategy That Scales

Back to Basics: Setting the Stage for a Powerful Multichannel Digital Strategy That Scales

Part 1: Content Strategy  It’s time to rethink your entire marketing and advertising strategy. No, really, it is. iOS 14 promises to curtail Facebook and…

How Much Content Do You Really Need?

How Much Content Do You Really Need?

Marketers are always talking about content—how important it is for driving leads, building brand identity, developing loyal audiences, and more. However, there’s one question every…

Inclusion in Paid Media

Inclusion in Paid Media

In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus…

A Guide to B2B Social Media Strategy: How to Get Started

A Guide to B2B Social Media Strategy: How to Get Started

Since the early 2000’s, social media has been a phenomenon that has been a major driving force for the rapid growth of internet adoption in…

Marketing, Messaging and Muting During a National or Global Crisis

Marketing, Messaging and Muting During a National or Global Crisis

Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers.   It’s hard to believe that these and other major societal and social shifts happened in the…

The Upside of an Upside-Down World: What COVID Changed and What It Didn’t

The Upside of an Upside-Down World: What COVID Changed and What It Didn’t

Pivot is an understatement for 2020. Marketers and consumers were forced to change behaviors in dramatic and unexpected ways. People are resilient, though, and marketers…

MQL to SQL: Planning Lead Routing and Sales Team Notifications

MQL to SQL: Planning Lead Routing and Sales Team Notifications

Consider the various ways you generate leads – inquiry forms on your website, webinar registrations, tradeshow events, outbound prospecting, etc. As diverse as the opportunities…

How to Maximize the Reach of Your B2B Blog Posts

How to Maximize the Reach of Your B2B Blog Posts

69% of B2B Marketers are increasing content marketing budgets or holding steady from their budgets last year. Meaning, the content marketing space is noisy and…

What We’ve Learned from Four Months of Virtual Events

What We’ve Learned from Four Months of Virtual Events

Virtual events are not a new concept. Prior to the pandemic, you might have attended the occasional webinar or virtual training session. However, since COVID-19…

A Podcast Guide for Marketers

A Podcast Guide for Marketers

Even before the stay-at-home order was in place, I was an avid listener of podcasts. I subscribed to a few and frequently explored new podcasts…

Critical Google Analytics Audit Priorities During Coronavirus

Critical Google Analytics Audit Priorities During Coronavirus

Did you know most of your data in Google Analytics may lie to you unless you know exactly how to interpret it correctly? Many times,…

The Coronavirus Recession: How to Address Changes In Consumer Buying Habits

The Coronavirus Recession: How to Address Changes In Consumer Buying Habits

For the past few months, the marketing landscape has been overrun by the Coronavirus pandemic. Businesses have spent countless hours making changes to their marketing…

How to Update Your Email Strategy During a Pandemic (or Any Crisis)

How to Update Your Email Strategy During a Pandemic (or Any Crisis)

Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…

5 Marketing Tips for Traversing the Coronavirus Landscape

5 Marketing Tips for Traversing the Coronavirus Landscape

There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…

How to Design an Emergency Email during COVID-19

How to Design an Emergency Email during COVID-19

In the last few weeks, companies everywhere have had to make important decisions on how to adapt their marketing strategies to the rapidly changing circumstances…

Using Paid Media During the Coronavirus Pandemic

Using Paid Media During the Coronavirus Pandemic

Writing this from my home in Prairie Village (Kansas) rather than the emfluence office in the Crossroads (Kansas City, Missouri), I can only muse that…

Marketing Leadership: Top Trends for Marketing Leaders in 2020

Marketing Leadership: Top Trends for Marketing Leaders in 2020

Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…

How to Prep for a Customer Journey Mapping Session

How to Prep for a Customer Journey Mapping Session

Customer journey mapping can help to identify strengths and weaknesses with your sales, marketing, and customer support tactics so that you can improve the experience…

Top Down or Bottom Up? How to Build Your Marketing Budget

Top Down or Bottom Up? How to Build Your Marketing Budget

How much do you need for marketing next year? Depends. How many customers do you want?   Budgets. Such an ugly word. So… constricting. There…

How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program

How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program

Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform.  …

5 Ways to Uplevel Your Digital Marketing Strategy for Healthcare Providers

5 Ways to Uplevel Your Digital Marketing Strategy for Healthcare Providers

So you’ve gotten your five HIPAA rules under control and your marketing budget is at least 10% of your company’s overall budget. Now you are…

Understanding Marketing Attribution Models

Understanding Marketing Attribution Models

As marketers, one of the biggest challenges we face is proving the ROI of our marketing initiatives. Marketing has evolved. More and more, marketing should…

Using Your Data to Build a Better Marketing Plan: A Recap

Using Your Data to Build a Better Marketing Plan: A Recap

It’s not uncommon for me to hear marketers ask the question: how do I start building a marketing plan—and how do I know if the…

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