For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When…
For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When…
A Dirty Word? Let’s start with a bit of education on the topic. When I hear the word sweepstakes the first image is the memorable…
Attracting the right kind of leads—you know, the ones that actually want to buy something from you—is one of the B2B marketer’s biggest challenges. You…
On May 25th, the European Union’s General Data Protection Regulation (GDPR) will be officially in effect. The GDPR is designed to update the rules on…
Making some big changes to your website? Change is good! But if you aren’t careful with site migration, it could be disastrous for your SEO…
Summer vacation is almost here, but don’t swap your shoes for flipflops just yet. For marketers in higher education, this is the perfect time to…
With an increasing amount of attention and commitment to accessibility in recent years, you’ve probably given thought to optimizing your website for individuals with disabilities,…
If you’re reading this blog I’m sure that by now you’ve done some research and have heard the phrase, “Content is King.” Well, for most…
On a scale of 1 to 5, how do your customers feel about your business? That question is getting asked and answered about your business…
Once upon a time, community banks and credit unions cornered the market on personalized communications and a neighbor-to-neighbor experience for their customers. But now, with…
When creating content, one of the biggest challenges we have is marketers is the balance between writing for Search Engine Optimization (SEO) and writing for…
Testing your website or software application can be time-consuming, but it can help ensure a smooth user experience for your visitors and backend users. We…
Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing…
There’s hidden revenue potential in your existing customer base, and you can upsell using CRM data to find it. Welcome to the art of upselling…
Call it customer retention, customer loyalty, or brand affinity: what we’re really after as marketers boils down to one word, and that word is love….
What Gets Measured Gets Managed – A FREE Content Calendar For SEO and Social Media Peter Drucker was a legendary business thinker. If you’ve never…
Like it or not, the European Union General Data Protection Regulation (GDPR) is coming very soon. The legislation is designed to put control into the…
Understanding the relationship between ecommerce and social media is essential when it comes to building your brand, connecting with your target audience, and launching a…
If you’re talking about a CRM system, love isn’t usually the first word that comes to mind. It’s not uncommon for CRM to be a…
View Posts Take a trip to a local business and you’re likely to see wheelchair ramps, Braille buttons, automatic doors, and other ease-of-access modifications designed…
If your retail email ROI isn’t generating the highest return of your marketing budget, you might want to take a second look at your strategies….
Wondering how to optimize your Google Merchant Center Shopping Feed? As we move into a new year, most businesses are currently going over end of…
I live for random holidays. Not only as a consumer, but also from a marketer standpoint. Who knew there was a National Cotton Candy Day?…
What is schema markup? Schema markup is structured data coding, recognized by Google, Bing, Yahoo, and Yandex, added to an individual webpage which gives those…
In August, Facebook became the latest big name to jump into the original video content category with its new Watch tab. Content, which is produced…
Welcome to the age of the influencer, where consumers trust online reviews as much as a personal recommendation. For marketers, that means what those reviews…
No one has perfected email marketing. If they have, I hope they are enjoying retirement on a beach and have the urge to pass along…