If you have any experience with digital marketing, chances are that you’ve probably heard the term “link building” before, but what is it exactly? And why is it such a big deal in the world of search engine optimization? To answer this question, we’ll first have to examine what search engines use links for. How do search engines use links? There are two fundamental ways that the search engines use links: 1. To discover new web pages 2. To help determine how well a page should rank in their […]
Understanding link building and identifying link building opportunities is only half the battle when it comes to implementing an effective link building strategy. What really separates a great link building campaign from a not-so-great campaign is your ability to determine what is a “good” link building opportunity and what is not. To help with this, we’ve boiled the complicated link qualification process down into a simple eight item checklist: Use common sense! Ask yourself: 1. Is the placement relevant to the niche? This is arguably the most important factor […]
Contrary to popular belief, keyword research is not just for SEOs. You can use keyword research practices to get a better understanding of your audience’s wants, needs, questions, concerns, and more. I also cover this topic with a little more detail in my How SEO Can Boost Your Marketing Automation Efforts talk and blog post. Free Keyword Research Tools Google Google Search Console Google Trends Answer the Public Keyworddit ahrefs Keyword Generator 1. Google Just search a general topic in your industry or a keyword for which you’d like […]
On Thursday, May 28th, 2020 Google announced a new ranking signal that combines Core Web Vitals with their existing page experience signals (mobile-friendliness, safe-browsing, HTTPS, no intrusive interstitials). This new ranking factor will not go live until at least 2021 and Google will provide at least a 6-month notice. See Google’s announcement here. This is similar to other UX centered initiatives at Google (see the “Mobilegeddon” mobile-friendly update, the page speed update, the HTTPS update, and the interstitials update as examples) where they preannounce an algorithm update / […]
On May 4th, 2020 Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the May 2020 Core Update. These updates typically take a couple of weeks to fully roll out, and on May 18th, 2020 Google announced the May 2020 Core Update was fully rolled out. The May 2020 Core Update rollout is complete. — Google SearchLiaison (@searchliaison) May 18, 2020 What is a broad core algorithm update? A few times a year Google will make “significant” updates to […]
Date updated: 4/17/2020 Since the onset of the coronavirus crisis in the U.S., we have had multiple clients approach us with uncertainty and questions. How is the coronavirus affecting current user behaviors? How do we think it will affect ongoing, long-term search behaviors? The truth is, we’re experiencing this for the first time along with everyone else. But as a data-driven agency, we wanted to dive in and provide some insight into current trends and we put our heads together to discuss. We analyzed all our client data to see […]
It’s been a few weeks since Google began rolling out its latest major search algorithm update, BERT, and many members of the SEM community still have questions about what this change means for search engine optimization and content marketing. For good reason, too. The sheer amount of speculation and “expert” guides that were published just days after the update was announced have made separating algorithmic fact from fiction difficult. Thankfully, we’ve done most of the heavy lifting for you and put together a no-nonsense guide breaking down the key […]
Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did a site migration go poorly? Check out our SEO site migration checklist here. Chances are you have a lot of old URLs that were never redirected to the latest live URL. If a URL is updated or removed, you want to make sure you always 301 redirect users and search engine crawlers to the new URL or the most relevant, live location. What are 301 […]
Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects to easily engage with and consume your content. Both SEO and email marketing are highly dependent upon a content strategy that focuses on relevance and quality. If you are not offering highly relevant and high-quality content, email subscribers will lose interest and search engines will stop giving you the credit you deserve. There are a lot of synergies between your email marketing strategy and […]
SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize conversion points Use keyword research to send targeted content to specific lists Click on the links above to jump to that section. I recently discussed this topic at the And Then Some emfluence Conference 2018. Here is the video and SlideShare of my talk: How SEO Can Boost Your Marketing Automation Efforts from emfluence But if you’re more into reading/scanning, the meat of the […]
For the past several years, Google has been pushing site security to webmasters. HTTPS has been an organic ranking signal since at least 2014. When browsing on an HTTP website, instead of HTTPS, a third-party can insert ads that aren’t on the original webpage, inject cryptocurrency mining software (here is a popular example of this recently), or redirect you to a different site in order to steal your username and password. HTTP Not Secure Warning Starting July 24th, along with the launch of Google Chrome 68, Chrome will display […]
Making some big changes to your website? Change is good! But if you aren’t careful with site migration, it could be disastrous for your SEO presence. Here’s our site migration SEO checklist for changing domain names or moving to HTTPS: Ask Yourself: Why Are You Migrating Your Site? The two main reasons you may be migrating your site: A domain name change Moving from HTTP to HTTPS Both are long-term investments in the site’s future. A domain name change is typically sparked by a branding overhaul. Moving to HTTPS is […]
When creating content, one of the biggest challenges we have is marketers is the balance between writing for Search Engine Optimization (SEO) and writing for our customers. At least, that is the internal challenge we think exists. In reality, the challenge is not nearly as big as we think. Let’s look at how to create a content marketing SEO strategy. In its most recently product SEO Starter Guide, Google has made it clear that “optimized content” is one of the most important ranking factors to consider. But what exactly […]
Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing user engagement and accessibility of your website. There are a number of important factors that can be optimized to help improve image SEO on your site. Let’s walk through some of the best practices for optimizing images on your website to help you rank higher in organic search. Improve Image SEO with Tools Since having images is crucial to image SEO, finding and […]
As is customary for many people around this time (okay, maybe I’m a little late), it’s time to make some predictions on the biggest trends I believe will dominate 2018 SEO trends discussions in the coming year. As everyone knows, mastering the Google Dance is not easy…they keep changing the steps to keep us on our toes. Nonetheless, we’ve wrapped up the seven trends we think will come into play this year. Mobile First Index – Go Beyond Responsive On November 4th, 2016 Google began “testing” its mobile-first index. […]
What is schema markup? Schema markup is structured data coding, recognized by Google, Bing, Yahoo, and Yandex, added to an individual webpage which gives those search engines additional context to the content of the page. Basically, schema helps remove some of the guesswork for search engines. Here is a use for schema example Take the word crane for example. Katy has a webpage to sell her crane. Is she selling a bird classified as Aves? I totally didn’t have to Wikipedia that. Did you know cranes usually […]
Whether it’s foot traffic to your retail store or an online purchase, there is no doubt that positive online reviews, combined with the power of local SEO, play a pivotal role in Search Engine Optimization and increased traffic to your business. If you haven’t noticed them before, reviews show up under Google Maps when you search for a business name. This year, local reviews factored in 13% of the search algorithm that influences where one business ranks versus where the other ranks in the local 3 pack that appears […]
Pop quiz…just five quick questions for you. Do you know every page/piece of content on your website and how it is displayed within search results? Do you know what errors have been found by Google, Bing, and other search engines? Is your site optimized for all device types? What does it look like on mobile vs. desktop? Has your site been negatively impacted by any of the latest Penguin, Panda, or various other algorithm updates? Do you know what your most important keywords and pages are on your site? […]
So, You Decided to Run Terrestrial Radio Ads… Why: You wanted to achieve mass reach, with a low CPM, to reach a captive audience. You know your target demo is there, and 93% of U.S. adults still listen to AM/FM radio each week! It’s a no-brainer, right? Right? Radio listening is quite literally “wireless”. There is no meter to measure actual usage. There are no tickets sold, there are no circulations audited. There is no quantifiable “click-through” to point back to. The ratings systems of Nielson, Arbitron and holding companies […]
There are many moving parts to an SEO campaign and having a roadmap that lists the items to accomplish and the actions we will take to fix & optimize your site, can be the best tool. A solid roadmap can consist of:
You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.
A coworker came across an excellent article by Ben Nadel called The User Experience of Pagination [http://www.bennadel.com/blog/2951-the-user-experience-ux-of-pagination.htm] that got us wanting to dive deeper into the subject of pagination and really take a practical look at determining how you present data.
I’m writing this blog post because I just can’t hold in my excitement. Let’s Encrypt has just entered public beta! Read on for technical details.
Emfluence relaunched an awesome Magento theme update for our client Instore Design Display last week, and this got me thinking about the do’s and don’t of redirects. I started to list a few how-to’s when I realized that this would be much more fun with a theme. Since redirecting and canonicalizing can ruin an otherwise successful site relaunch, what better theme than the 10 Commandments?
Search Engine Optimization…yes, it might sound daunting and intimidating, but did you know there are a few quick and easy ways you can improve your site’s SEO? Today, we are going to get crafty by sharing some do it yourself optimizing. Let’s begin! Links: One large way to ramp up your SEO! Getting your business’ name out there on other well-ranking sites is crucial. Here are a few ways to work with link building. Reach out to companies that are related to your business/industry and work with them to possibly […]
It’s been quite a year for emfluence in the award category! We won a total of 15 awards this year, 13 of them were from the KCDMA AMBIT awards, and 2 were SMCKC AMPS awards. The AMBIT awards are judged on measurable goals and results with the AMPS awards being judged by social media professionals. 2015 Awards: Ambit: Email: New Member Onboarding: Community America Credit Union The Goal: Community America Credit Union has over 25+ locations in the Kansas City area and continues to grow with new customers. It became […]
Not too long ago (a decade or so), being in SEO meant figuring out the best “link farms” to submit your site to as well as trying to load each of your pages with as many keywords as possible. While some of these strategies are still around, they are usually not recommended. Keywords still play a very important part in your SEO strategy and, of course, having the right links to and from your site is critical, but not in the way it used to be. It is no longer […]