Apple Mail: How iOS 18.2 Will Change The Face of Email 

Apple Mail: How iOS 18.2 Will Change The Face of Email 

Apple iOS updates come and go, but until recently, they have largely left the Apple Mail app alone. This might have been a case of…

Will Google Save Email Like It Saved the Web?

Will Google Save Email Like It Saved the Web?

There’s been a lot of buzz lately about moves by Google, including potentially blocking tracking pixels, which some people believe could hasten the decline of…

Is Google Blocking Email Tracking Pixels?

Is Google Blocking Email Tracking Pixels?

There’s a lot of chatter in email marketing circles about Google following in Apple’s footsteps and changing the way they handle email tracking pixels in…

Leveraging Email to Optimize Manufacturing Marketing

Leveraging Email to Optimize Manufacturing Marketing

Leveraging email effectively can be a game-changer for any industry, manufacturing included. From enhancing customer relationships to driving sales and brand awareness, email marketing is…

Apple iOS 18 and Its Impact on Email Marketing

Apple iOS 18 and Its Impact on Email Marketing

Another day, another huge Apple iOS update causing panic and confusion in the email marketing community. But before we abandon our email marketing lists and…

What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey

What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey

Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….

How to Create an Email Newsletter That Helps Shorten Your Customer Journey

How to Create an Email Newsletter That Helps Shorten Your Customer Journey

An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…

Level Up Your Inbound Marketing Strategy with Email Marketing

Level Up Your Inbound Marketing Strategy with Email Marketing

Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…

Harnessing Your Email Marketing Analytics for a Better ROI

Harnessing Your Email Marketing Analytics for a Better ROI

If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…

Where Are We Months After Apple’s Mail Privacy Protection (MPP) Went Into Effect?

Where Are We Months After Apple’s Mail Privacy Protection (MPP) Went Into Effect?

Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…

Email Marketing Key Performance Indicators for 2022

Email Marketing Key Performance Indicators for 2022

Great email marketing campaigns don’t start with a killer subject line or a compelling call to action. Instead, they begin with an objective. The fact…

What Does It Mean to Be Personal in Today’s World?

What Does It Mean to Be Personal in Today’s World?

With so many people in the email marketing industry focused on list size, it’s sometimes difficult to remember that email success is primarily based on…

State of Email Marketing 2021

State of Email Marketing 2021

Email is more relevant and engaging going into 2022 than it has ever been.     As the new normal set in for 2021, marketers…

Apple iOS 15 Mail Privacy Protection and the Evolution of Email Marketing

Apple iOS 15 Mail Privacy Protection and the Evolution of Email Marketing

When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…

BIMI: Email Security While Standardizing the Brand Experience

BIMI: Email Security While Standardizing the Brand Experience

by Ken Magill for emfluence   The idea behind BIMI, or Brand Indicators for Message Identification, is pretty simple: An organization buttons up its email…

5 Must-Have Onboarding Emails That Banks and Credit Unions Should Send In Sequence

5 Must-Have Onboarding Emails That Banks and Credit Unions Should Send In Sequence

Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…

How to Update Your Email Strategy During a Pandemic (or Any Crisis)

How to Update Your Email Strategy During a Pandemic (or Any Crisis)

Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…

A Guide to HIPAA for Email Marketers

A Guide to HIPAA for Email Marketers

Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…

How to Design an Emergency Email during COVID-19

How to Design an Emergency Email during COVID-19

In the last few weeks, companies everywhere have had to make important decisions on how to adapt their marketing strategies to the rapidly changing circumstances…

Email Marketing for Manufacturers

Email Marketing for Manufacturers

Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…

Make Like a Great Email Campaign and Split: 7 A/B Tests You Can Try Now

Make Like a Great Email Campaign and Split: 7 A/B Tests You Can Try Now

Crafting the perfect email for your campaign can be tough. Great results depend on coming up with the right words to say, what to offer, how much content to include, etc. You could take your best guess, or you could let your audience decide!

Email for Every Step of the Customer Journey

Email for Every Step of the Customer Journey

Looking for a way to easily and effectively communicate with your prospects and clients? Email is the perfect channel for the job!   When used…

Lead Nurturing: A Ghost Story

Lead Nurturing: A Ghost Story

It’s Tuesday morning. You’re in the heart of the B2B Sales pit. No, you ARE the heart of the B2B Sales pit. You’re half a…

How to Begin Your Next Email Marketing Program Assessment

How to Begin Your Next Email Marketing Program Assessment

So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…

Take Email Content to the Next Level with Engaging Visuals

Take Email Content to the Next Level with Engaging Visuals

Still using standard, static header images in your emails? You’re allowed to have more fun than that.   In email marketing, personalization is one of…

6 Ways to Integrate Search Engine Marketing and Email Marketing

6 Ways to Integrate Search Engine Marketing and Email Marketing

Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…

How to Integrate Your Email Marketing and Social Media Strategy

How to Integrate Your Email Marketing and Social Media Strategy

Email isn’t dead and it’s far from being dethroned as the most effective tactic for marketers. Despite social media being the newer, shinier tool for…

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