email marketing

Apple has officially rolled out iOS 18.2, and with it come some major updates to the native Mail app. As both an email strategist and…

Apple iOS updates come and go, but until recently, they have largely left the Apple Mail app alone. This might have been a case of…

There’s been a lot of buzz lately about moves by Google, including potentially blocking tracking pixels, which some people believe could hasten the decline of…

There’s a lot of chatter in email marketing circles about Google following in Apple’s footsteps and changing the way they handle email tracking pixels in…

Leveraging email effectively can be a game-changer for any industry, manufacturing included. From enhancing customer relationships to driving sales and brand awareness, email marketing is…

Another day, another huge Apple iOS update causing panic and confusion in the email marketing community. But before we abandon our email marketing lists and…

Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….

An email marketing newsletter is a beautiful thing. Quick and easy to set up, incredibly cost-effective to send, and when done right, hugely profitable compared…

Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…

If you are anything like me, you’ll find yourself in the analytics suite of your email marketing platform within minutes of sending a campaign. There…

Ten months ago, Apple rolled out its Mail Privacy Protection (MPP) update for users of its iOS15, iPadOS 15, and shortly after, macOS 12 Monterey…

Great email marketing campaigns don’t start with a killer subject line or a compelling call to action. Instead, they begin with an objective. The fact…

With so many people in the email marketing industry focused on list size, it’s sometimes difficult to remember that email success is primarily based on…

Email is more relevant and engaging going into 2022 than it has ever been.     As the new normal set in for 2021, marketers…

When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…

by Ken Magill for emfluence   The idea behind BIMI, or Brand Indicators for Message Identification, is pretty simple: An organization buttons up its email…

Today, conventional banks and credit unions have an ever-growing pool of competition. Thanks to the emergence of more and more challenger “banks” like Simple, Chime…

Good news for email marketers: according to a 2019 Twilio study, email and SMS are customers’ preferred methods of communication. The survey, which covered about…

Marketing departments within healthcare organizations face a unique challenge: balancing the need for personalized communication without running afoul of HIPAA guidelines. Often, the challenge isn’t…

In the last few weeks, companies everywhere have had to make important decisions on how to adapt their marketing strategies to the rapidly changing circumstances…

Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…

Crafting the perfect email for your campaign can be tough. Great results depend on coming up with the right words to say, what to offer, how much content to include, etc. You could take your best guess, or you could let your audience decide!

Looking for a way to easily and effectively communicate with your prospects and clients? Email is the perfect channel for the job!   When used…

It’s Tuesday morning. You’re in the heart of the B2B Sales pit. No, you ARE the heart of the B2B Sales pit. You’re half a…

So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…

Still using standard, static header images in your emails? You’re allowed to have more fun than that.   In email marketing, personalization is one of…

Email marketing and search engine marketing are the top channels for driving highly qualified traffic to your website, and they are excellent ways for prospects…