automated digital marketing

It’s hard to comprehend how small paid media ads used to be. My earliest working memories involve having to abbreviate company names to fit into…

Here’s a surprising statistic for retail marketers to ponder: more than 40% of retailers aren’t implementing an abandoned cart email strategy to entice back would-be…

By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using…

Meet InspiroBot, the internet’s first artificial intelligence bot solely dedicated to generating unlimited inspirational quotes.   The results are an intriguing mix of terrifying, hilarious,…

You can blog and publish content regularly. However, if your site content isn’t converting your website/blog readers into actual contacts – then what’s the point or value behind it? Every marketer inevitably hits a content wall and bandwidth restrictions to keep churning out blog posts, social posts, infographics, videos, podcasts…you name it. The key is to keep the content and conversion wheels in motion, even while you’re not at the actual wheel creating it.

It’s that special time of year when email and digital marketing enthusiasts gather in Kansas City for smart strategy and new features in the emfluence…

Emfluence relaunched an awesome Magento theme update for our client Instore Design Display last week, and this got me thinking about the do’s and don’t of redirects. I started to list a few how-to’s when I realized that this would be much more fun with a theme. Since redirecting and canonicalizing can ruin an otherwise successful site relaunch, what better theme than the 10 Commandments?

If you’re a web development agency like us, hosting a growing number of clients in the cloud, you may sometimes feel like this guy with…

Customer acquisition is only a small piece of your audience’s marketing journey. Oftentimes, marketing efforts are successful in bringing customers onto a website, but your…

Over the last year, I’ve attended a few banking conferences and a hot topic that’s often brought up is the future of the bank branch….

With Techweek concluding recently, here is a run-down on some cool tools you can use for your business with helpful advice from Techweek speakers. So,…

Are you an all day every day user of the Amazon Web Services (AWS) management console? Do you represent a number of clients, each with…

You got your customer to your site, helped them find what they were looking for, and now they’re ready to order. Nice work! While it…

In this age of data, endless supplies of information can be accessed with just a click of a button. But most of us have no…

Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a…

Chances are that you’ve heard of Conversion Rate Optimization (CRO), but what is it and why do you need it? Conversion rate optimization is the…

At the Bank Director Conference in April, I sat down to chat about growing customer relationships. Check out my 4-minute intro to how automated email…

Automated emails used to be just for advanced marketers, business-to-business sales cycles and bigger retail companies. Now, every marketer should have at least three basic…

Our recent whitepaper on customer retention in the banking industry painted a detailed picture of a changing marketplace where customers leave banks at an alarming rate (8-10%) within their first two years of joining, and often because of a simple lack of effective, consistent and timely client communication.

There’s an obvious and simple solution: rebuild your communication approach for your banking customers in a way that can automatically nurture them and build long-term loyalty. If your customers are leaving you for services they didn’t know you had, then all you have to do is have a better plan for telling them about your offerings.

In a 2012 study, customers cited “impersonal communications” and “lack of services” as one of the top reasons they tried another bank. Using automated profile-based communications — or Profile Pathways — can build better banking relationships.