Case Study: Essense of Australia SEO Strategy
Essense of Australia's SEO Strategy Increases Organic Traffic
47
% Increase in Organic Traffic
181
% Increase in Goal Completions
233
% Increase in Page Value
The Challenge
Essense of Australia wanted to improve organic search traffic while ranking for highly competitive keywords. Additionally, they planned to expand into new international markets and knew they would need to work on additional SEO improvements to the website to accomplish their target goal conversions.
The Solution
emfluence built and executed an SEO strategy built around ink building, semantic keyword targeting, international expansion into Germany, and significant page speed improvements. Over the course of one year and four months, Essense of Australia saw a 46.88% increase in organic traffic since last period, goal conversion rate increased by 91.24%, goal completions increased by 180.90%, goal value increased by 356.69%, page value increased by 233.41%, and inbound domains increased by 2,081.
