A few of us marketers don’t have all our campaigns planned out just yet and Holiday Season kicks off next Wednesday. In fact, some retailers are starting this week since Thanksgiving is a little later this year! Here’s a look at the important dates for digital marketers in the 2013 Holiday season.
Headlines are more important now than ever, thanks to social media. Think about what is shared when you Tweet, post to Facebook, or share a link on LinkedIn. What auto-populates when you click “Tweet This” above an article? Usually, it’s the headline. And if it can’t capture attention in 100 characters or less, that share isn’t working as hard for you as it could.
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