It’s official: 2013 is the Year of Mobile. Statistics on mobile read rates for emails, social media usage on mobile devices and the market share of smart phones vs. “feature” phones are everywhere. Even our own emfluencers have asked “Is it time for responsive email design?” But, more important than trends and even best practices as email marketers consider mobile is knowing your *own* list and whether mobile or responsive email design will pay off.
We have an increasingly growing audience accessing information and connecting in a mobile environment that fits their time. In this new digital world, donors are just a click away…how will you reach them? Many brand marketers have been working towards mobile solutions, but unfortunately, I see too many of my favorite non-profits and causes failing to take advantage of mobile… and falling behind.
This is the first of 3-part blog series on shaping your social media strategy. Step 1: creating social content that is current and fits your overall marketing strategy.
Social media is a powerful force in how brands are perceived, received, shared and discussed and I’d argue that content is at the crux of that. Social Media Marketers have a challenge on their plate: we have to come up with the great content to support our brilliant marketing strategies. If you’re like me, you’ve had that day where you just think, “What the heck do I talk about?”
A few months ago, an email marketing client called who had been collecting email addresses for over 8 years, and they’d never sent out an email. They ask what they needed to do to start sending, since some of those addresses would be pretty old and I answered: time for a Re-Permission Campaign. First, we had to talk about why we needed to ask permission again…
Today, the highly visual social media site, Pinterest, announced that they’ll be helping pinners find fun stuff like recipes, movies and products by creating ‘more useful’ pins; great news for social media and digital marketing practitioners.
There is definitely an art to writing for social media, and for Twitter in particular. You think you have 140 characters – already a hard task — but you actually only have 97 characters to say what you need to say. The anatomy of a healthy, sharable tweet looks like this…
It’s almost summer which around emfluence means it’s time for our annual emfluence Marketing Platform User Conference! A full day of sessions on best practices, training on new features in our Platform and case studies from our savvy clients. We’re brewing a lineup of super powered content for this year’s conference and we thought we’d let you sneak a peek at the sessions:
Storify is among the newer tools for a social media practitioner and has been gaining popularity as a way to collect and organize tweets, especially those collected around a specific hashtag or top. Today, they launched their Storify Business account option, offering journalists, agencies, brands and bloggers the chance to upgrade their toolset.
Responsive web design was a popular topic in many sessions. One in particular I attended “What You See Is What You Spec’d” touched on not just the importance of a flexible web design but the how-to. Here are my five takeaways from the session.
In a fantastic SXSWi panel on the growing area of social customer service, the people behind the social media voices of Southwest Airlines, Chase Financial and Samsung spoke to a packed room about how the big guys handle (and learn from!) social media. My 3 favorite quotes:
Tim Ferriss, author of The 4-Hour Workweek & The 4-Hour Chef, insists, “You can become word-class in something in 6 months or less” if you learn to learn the right way. In his many experiences, he’s broken down the process of successful learning and shared a few key tips with session attendees:
On Tuesday night, emfluence and our clients won 4 KCDMA AMBIT Awards! Two for search engine optimization and 2 for email marketing.
I’m finally getting through some of my notes, tweets and photos from South by Southwest’s Interactive Conference in Austin just over a week ago. I’ve found more good tidbits than I know what to do with, so for the next few days I’ll post some of the juiciest content. In this pic-filled post, check out some of the coolest promos and giveaways I ran across.
Congrats to the emfluence Search Engine Optimization strategy team for pulling in their 3rd BMA Fountain Award in 3 years in the category of SEO!…
I’m finally getting through some of my notes, tweets and photos from South by Southwest’s Interactive Conference in Austin just over a week ago. I’ve found more good tidbits than I know what to do with, so for the next few days I’ll post some of the juiciest content. First up: 9 of my favorite takeaways from various sessions.
A big thanks to all who joined for my Future15 session at South by Southwest Interactive, “I Want My $28! Rockin’ Email Marketing ROI.” As…
In this presentation, I go into the 6 Steps of Getting Started with Twitter, plus a diagram of “the perfect tweet.” The tips in this presentation are largely for marketers, but a lot of the material is helpful even if you just want to dive in personally!
Last Sunday, Americans gathered ‘round our televisions for a rare real-time television event: a really big football game. But something has changed in television – really, in any content consumption: fans are experiencing real-time TV by pairing it with social media, like Twitter. Most notable was the quick and clever thinking of several brands that had been actively engaging in social media during the entire game, especially when the unexpected happened. Some brand responses were home runs and some, not quite.
This year, our Community Director, Jessica Best won’t just be attending South by Southwest, she’ll be presenting! Among the top notch speaker line-up in Austin this March, you’ll find our emfluencer speaking on how to make your email marketing really… well, *rock.*
Our recent whitepaper on customer retention in the banking industry painted a detailed picture of a changing marketplace where customers leave banks at an alarming rate (8-10%) within their first two years of joining, and often because of a simple lack of effective, consistent and timely client communication.
There’s an obvious and simple solution: rebuild your communication approach for your banking customers in a way that can automatically nurture them and build long-term loyalty. If your customers are leaving you for services they didn’t know you had, then all you have to do is have a better plan for telling them about your offerings.
In a 2012 study, customers cited “impersonal communications” and “lack of services” as one of the top reasons they tried another bank. Using automated profile-based communications — or Profile Pathways — can build better banking relationships.
In 2012, SocialIRL hosted half a dozen full-day conferences on using “Social Media for Nonprofits” and I’ve had the pleasure of being among the line-up,…
In just 140 characters, The Salvation Army told an impactful story. The link goes to their blog post, which unravels the full story in just 5 paragraphs with a heartwarming payoff. They capped it with a poignant ask: “Will you make a difference this Christmas?” It’s mind boggling to me that a 255-word blog post and a 140-character tweet could have such an impact. 140 characters isn’t even enough for a preface. Heck, it’s not enough for an opening paragraph!
Last Thursday, emfluence CEO David Cacioppo presented a Lunch ‘n’ Learn at Skyline headquarters on best practices in social media for marketing at trade shows. In the last few years, it’s almost impossible to attend a conference that doesn’t have a hashtag and a Twitter strategy. And with good reason: social media enhances your visibility, brand sentiment and leads to more conversations than standing on the booth floor alone. Here are a few ways Dave highlights that marketers should be using to increase visibility and traffic before, during and after the show.
What does it mean when your email goes “missing”? How is that different from a bounce? How should email marketers identify and address them differently?
We’re hearing the question more and more: Should my business be on Pinterest? Now the third most popular social networking site, Pinterest reached 104 million monthly visits in March 2012. If your business relies on high website traffic to increase sales, you should consider joining Pinterest. Pinterest users are 79% more likely to purchase an item they saw on Pinterest than Facebook users who saw an item in their newsfeed or on a friend’s wall. So how can your business use Pinterest to increase your website traffic, improve your brand recognition, and convert new visits into leads?
Before Thursday of last week, as an Administrator of the emfluence Facebook page, anything I posted or liked showed up as emfluence comment or like. With the new Voice feature, I can toggle between if I want the post to come from me (Jessica) or from emfluence as a brand. I can now weigh in on company posts as myself!