Case Study: MarksNelson Organic Search and Conversion

MarksNelson Optimizes Organic Search and Conversions

2,072

% Increase in Goal Value

106

% Increase in All Traffic

% Increase in Goal Conversions

The Challenge

Any accounting firm can focus on numbers, MarksNelson becomes a true business partner. MarksNelson considers curiosity the most important virtue, going beyond the needs of the client and moving business forward in new, unique ways. MarksNelson sought to become an online thought leader after many years of offline marketing efforts. The firm faced several challenges, however, including little search presence, an outdated website, and smaller local competitors that were outranking MarksNelson for accounting keywords. Additionally, the firm hoped to attract more business from their website.

The Solution

Working with emfluence, MarksNelson was not only able to launch a successful rebrand while improving web traffic but also position itself as a thought leader that Moves Forward with unique marketing efforts in the accounting space. Following the site relaunch, MarksNelson saw organic traffic increase by 96.18% and all traffic increase by 144.59% over baseline traffic. Goal completions also increased by 142.86%. With non-branded traffic, MarksNelson saw a 62.75% increase and a 62.79% increase in non-branded organic search goal conversions. The end result? Goal conversions increased by 66.09% and goal value increased by 2,072% with a bounce rate of less than 20%, which leads the industry.

MarksNelson Organic Search and Conversion slide #0

“ As a digital marketing partner for MarksNelson, emfluence has not only helped us with our search and e-mail marketing efforts, they have also developed integrated online strategies that have made our website more engaging for clients, prospects and referral sources. As a professional services firm, building trust and engagement is an important component for an accounting firm. ”

— Amy Hoppenrath, Marketing Director

The Challenge

The Solution

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