Case Study: MarksNelson Organic Search and Conversion
MarksNelson Optimizes Organic Search and Conversions
2,072
% Increase in Goal Value
106
% Increase in All Traffic
66
% Increase in Goal Conversions
The Challenge
Any accounting firm can focus on numbers, MarksNelson becomes a true business partner. MarksNelson considers curiosity the most important virtue, going beyond the needs of the client and moving business forward in new, unique ways. MarksNelson sought to become an online thought leader after many years of offline marketing efforts. The firm faced several challenges, however, including little search presence, an outdated website, and smaller local competitors that were outranking MarksNelson for accounting keywords. Additionally, the firm hoped to attract more business from their website.
The Solution
Working with emfluence, MarksNelson was not only able to launch a successful rebrand while improving web traffic but also position itself as a thought leader that Moves Forward with unique marketing efforts in the accounting space. Following the site relaunch, MarksNelson saw organic traffic increase by 96.18% and all traffic increase by 144.59% over baseline traffic. Goal completions also increased by 142.86%. With non-branded traffic, MarksNelson saw a 62.75% increase and a 62.79% increase in non-branded organic search goal conversions. The end result? Goal conversions increased by 66.09% and goal value increased by 2,072% with a bounce rate of less than 20%, which leads the industry.