The Challenge

Athlete Network provides career and networking services that enable athletes to find futures with companies that value their competitive traits. Over 1 million athletes have utilized their services to gain an edge in life.

As their website serves as a major touch point between Athlete Network and their athletes, the primary goal of the SEO campaign was to increase organic traffic to, with a secondary goal of increasing the number of athletes who were registered for the site.

The Solution

In order to increase organic search traffic to the site, we put into place technical file best practices (robots.txt, XML sitemap), URL structure updates, image optimizations, 301 redirection updates, metadata refreshes, and blog schema.

Most updates launched in August 2017, which allows comparison of organic site traffic from June - August (pre-launch) against September - November (post-launch):
  • 67.2% increase in organic traffic
  • 75.1% increase in athlete registrations
  • 86.4% increase in organic traffic to blog
  • 33.2% increase in Google Page 1 Keyword Rankings
  • Let's Get Started