The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
Since 2006, Boulevard Brewing Co. has primarily used the emfluence Marketing Platform as a B2B tool for connecting to wholesalers and sharing new releases and order schedules. Although they were also collecting email information from their fans, they didn't have an email content strategy in place to support email campaigns targeted at their growing following.
Even though an email strategy hadn't been executed, Boulevard Brewing Co. had nonetheless been growing their email list by collecting fan data from three sources:
1) Website Sign Ups
2) Tour Takers
3) Online Store Orders
They had collected more than 20K subscribers, but these people had never been emailed. That meant any marketing emails sent could experience high bounce rates and/or low engagement, as the email data dated as far back as 2005. Before they could begin emailing these followers, Boulevard Brewing Co. wanted to re-engage their list and trim out old data.
The digital landscape for how you market your business and connect with customers at a local level is extremely important. As more local businesses create…
First impressions are everything. That first point of contact is your chance as a brand to really shine and impress current and/or future customers. That’s…
The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page….