The emfluence Blog

Imagine if your website had more than one doorway, i.e. the home page. What if you could roll out a welcome mat at each page of your site, making it possible for Joe Searcher to come in via the page that is most interesting to him?

Optimize your page well, friends, and it’s possible. So, how do you pick which keywords to target with Search Engine Optimization? How many terms can you optimize a single page or section for?

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So, you just finished up a rockstar online promotion and gathered thousands of potential prospects… but you didn’t ask them to opt-in to your emails (shame, shame). Or you have an existing transactional email relationship with a certain group of contacts, but they don’t receive your promo emails yet. What’s next?

emfluence and our client, Indigo Wild took home not one, but two AMBIT Awards this year and our Marketing Manager, Jessica Best, was named Kansas City’s Young Direct Marketer of the Year.

We’ve added some long overdue pictures to our Flickr account: Ones & Zeros (aka the biggest bash of 2008) through Marketing Sherpa’s Email Summit in Miami last month with a speckling of around-the-office fun.

Getting in to the inbox comes down to two key concepts: Content and Reputation. In this issue of emsights, we’ll focus on Content. We’ll discuss how you can “Pre-Flight” your message to determine whether or not it’s likely to pass common Spam filters and show you how you can verify that your HTML code will render properly across a broad range of email clients.

Slight changes in copy and/or images can make a world of difference in the rendering and deliverability of your email campaign.  It seems like a…

Ok, as part of your Pre-Flight routine you’ve previewed your email in the 7 most important email clients. Now it’s time to see if they’re getting past the guard dogs, aka SPAM filters. Good code and good design are important, but not if nobody sees your campaign.

As an email marketer, you have plenty of challenges when it comes to getting your messages out the door and into the inbox. And getting in doesn’t mean the end of those challenges. A good Pre-Flight or Campaign Preview tool will allow you to view your message in some or all of these email clients before sending so you can fix or rearrange any issues before you deploy.

emfluence enters the WordPress blogging world! Check back for posts to this new (and improved) blog later this week. In the meantime, you can always visit our website: dev.emfluence.com