We’ve added some long overdue pictures to our Flickr account: Ones & Zeros (aka the biggest bash of 2008) through Marketing Sherpa’s Email Summit in Miami last month with a speckling of around-the-office fun.
The emfluence Blog
getting in: pre-flight for better email deliverability
Getting in to the inbox comes down to two key concepts: Content and Reputation. In this issue of emsights, we’ll focus on Content. We’ll discuss how you can “Pre-Flight” your message to determine whether or not it’s likely to pass common Spam filters and show you how you can verify that your HTML code will render properly across a broad range of email clients.
the power of Pre-Flight: improved email deliverability
Slight changes in copy and/or images can make a world of difference in the rendering and deliverability of your email campaign. It seems like a…
11 most important Spam filters for email deliverability
Ok, as part of your Pre-Flight routine you’ve previewed your email in the 7 most important email clients. Now it’s time to see if they’re getting past the guard dogs, aka SPAM filters. Good code and good design are important, but not if nobody sees your campaign.
7 most important email clients for your deliverability
As an email marketer, you have plenty of challenges when it comes to getting your messages out the door and into the inbox. And getting in doesn’t mean the end of those challenges. A good Pre-Flight or Campaign Preview tool will allow you to view your message in some or all of these email clients before sending so you can fix or rearrange any issues before you deploy.
new, improved & shiny
emfluence enters the WordPress blogging world! Check back for posts to this new (and improved) blog later this week. In the meantime, you can always visit our website: dev.emfluence.com
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