What to Look for in a Marketing Automation Agency

What to Look for in a Marketing Automation Agency

Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing…

Big Data and Marketing Automation

Big Data and Marketing Automation

Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…

How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program

How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program

Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform.  …

Questions to Ask When Choosing a Marketing Automation Platform

Questions to Ask When Choosing a Marketing Automation Platform

When considering an email marketing or marketing automation platform, it’s easy to get analysis paralysis comparing features, promises and pricing tiers. With so many options,…

4 Tips for Using Marketing Automation to Enhance Your Paid Search Strategy

4 Tips for Using Marketing Automation to Enhance Your Paid Search Strategy

Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…

CRM with Marketing Automation: Drive More B2B Revenue by Uniting with Sales

CRM with Marketing Automation: Drive More B2B Revenue by Uniting with Sales

Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their…

How SEO Can Boost Your Marketing Automation Efforts

How SEO Can Boost Your Marketing Automation Efforts

SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize…

Why We Need Marketing Automation (and not just Email Marketing)

Why We Need Marketing Automation (and not just Email Marketing)

By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using…

Financial Marketing: How AI is Changing the Customer Experience  

Financial Marketing: How AI is Changing the Customer Experience  

Artificial intelligence (AI) is changing the landscape of industries everywhere with the financial services sector being no exception. The rapid adoption of these technologies enhances…

Financial Marketing: The Importance of Cross-Channel Marketing for Banks and Credit Unions

Financial Marketing: The Importance of Cross-Channel Marketing for Banks and Credit Unions

While the financial industry’s focus is the products and services provided to customers and clients, it’s not just about the best loans, interest rates, or…

AI-Driven Ad Buying: Balancing Automation with Transparency 

AI-Driven Ad Buying: Balancing Automation with Transparency 

Buying advertising and successfully placing the right message in front of the right person at the right time has always been a complex game. In…

Beyond Campaigns: How Customer Service and Digital Marketing Unite to Transform User Experience

Beyond Campaigns: How Customer Service and Digital Marketing Unite to Transform User Experience

For years, I’ve championed the idea that the customer service team plays one of the most pivotal roles in any successful marketing strategy. They are…

Leveraging Email to Optimize Manufacturing Marketing

Leveraging Email to Optimize Manufacturing Marketing

Leveraging email effectively can be a game-changer for any industry, manufacturing included. From enhancing customer relationships to driving sales and brand awareness, email marketing is…

Emerging Technologies in Digital Marketing

Emerging Technologies in Digital Marketing

While the digital marketing industry has rapidly evolved into a mature and powerful route to market for many different types of businesses, its trajectory hasn’t…

Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them

Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them

As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…

How to Choose the Right Digital Marketing Agency to Partner With

How to Choose the Right Digital Marketing Agency to Partner With

There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…

Email Marketing for Manufacturers

Email Marketing for Manufacturers

Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…

A Year in Review: A Recap of 2023’s Transformative Marketing Trends

A Year in Review: A Recap of 2023’s Transformative Marketing Trends

The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…

What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey

What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey

Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….

Understanding Predictive Marketing Analytics and How to Implement It In Your Business 

Understanding Predictive Marketing Analytics and How to Implement It In Your Business 

There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…

Level Up Your Inbound Marketing Strategy with Email Marketing

Level Up Your Inbound Marketing Strategy with Email Marketing

Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…

Content Marketing’s Role in Your Sales and Marketing Funnel

Content Marketing’s Role in Your Sales and Marketing Funnel

Let’s not pull any punches here. Content is the hardest working resource available to your sales and marketing organization today. A well-produced piece of content…

Social Media Marketing Business Mistakes to Avoid

Social Media Marketing Business Mistakes to Avoid

Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become…

Podcasting and Influencer Marketing and SMS, Oh My!

Podcasting and Influencer Marketing and SMS, Oh My!

Variety is the spice of life. And yet, as marketers, it’s so easy to get stuck in a rut and stick with what we know.  …

Why Are B2B Marketers Investing So Much in Content Marketing?

Why Are B2B Marketers Investing So Much in Content Marketing?

If you thought content marketing was a passing marketing trend, think again. Research by Statista suggests that B2B marketers are taking content marketing more seriously…

Why HIPAA Compliance is Important Across All Digital Marketing Channels

Why HIPAA Compliance is Important Across All Digital Marketing Channels

As more of everything we do is conducted online, digital privacy should be something that everyone takes more seriously. This is because we know that…

How Dynamic Content Makes Your Marketing More Personal

How Dynamic Content Makes Your Marketing More Personal

Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…