Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing…
The emfluence Blog
Big Data and Marketing Automation
Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…
How to Use Your Marketing Automation Platform in Your Account-Based Marketing Program
Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform. …
Questions to Ask When Choosing a Marketing Automation Platform
When considering an email marketing or marketing automation platform, it’s easy to get analysis paralysis comparing features, promises and pricing tiers. With so many options,…
4 Tips for Using Marketing Automation to Enhance Your Paid Search Strategy
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
CRM with Marketing Automation: Drive More B2B Revenue by Uniting with Sales
Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their…
How SEO Can Boost Your Marketing Automation Efforts
SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize…
Why We Need Marketing Automation (and not just Email Marketing)
By now it’s no secret that email marketing is a must-have in every marketer’s toolbox. More than 82% of companies—big and small alike—are using…
Email Marketing for Manufacturers
Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
A Year in Review: A Recap of 2023’s Transformative Marketing Trends
The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…
What Email Marketing KPIs Say About a Customer’s Stage in the Customer Journey
Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….
Understanding Predictive Marketing Analytics and How to Implement It In Your Business
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…
Level Up Your Inbound Marketing Strategy with Email Marketing
Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…
Content Marketing’s Role in Your Sales and Marketing Funnel
Let’s not pull any punches here. Content is the hardest working resource available to your sales and marketing organization today. A well-produced piece of content…
Social Media Marketing Business Mistakes to Avoid
Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become…
Podcasting and Influencer Marketing and SMS, Oh My!
Variety is the spice of life. And yet, as marketers, it’s so easy to get stuck in a rut and stick with what we know. …
Why Are B2B Marketers Investing So Much in Content Marketing?
If you thought content marketing was a passing marketing trend, think again. Research by Statista suggests that B2B marketers are taking content marketing more seriously…
Why HIPAA Compliance is Important Across All Digital Marketing Channels
As more of everything we do is conducted online, digital privacy should be something that everyone takes more seriously. This is because we know that…
How Dynamic Content Makes Your Marketing More Personal
Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…
Apple iOS 15 Mail Privacy Protection and the Evolution of Email Marketing
When a marketing technology has been around for as long as email, it’s all too easy to visualize a sudden change in the eco-system, such…
Marketing, Messaging and Muting During a National or Global Crisis
Pandemic. Protests. Election. Insurrection. Impeachment. Platforms v. Publishers. It’s hard to believe that these and other major societal and social shifts happened in the…
5 Marketing Tips for Traversing the Coronavirus Landscape
There’s truly no need for us to restate the details of the current coronavirus conditions we find ourselves in. With many businesses feeling like they’re in…
Marketing Leadership: Top Trends for Marketing Leaders in 2020
Is the role of the CMO over? In Fall 2019, Forrester predicted that CMOs must broaden their view of their role or see their responsibilities…
13 Digital Marketing Trends to Watch In 2020
Welcome to 2020! New decade, new you. There are dozens of new trends in digital marketing every year, so I wanted to take some time…
How to Begin Your Next Email Marketing Program Assessment
So you’re thinking it’s time to evaluate your email marketing program. Maybe you’re concerned that trends have changed, your content is outdated, or that you’re…
Google Marketing Live 2019: Follow the Way to Better Ads
Another Google Marketing Live is in the books, and we have more insight into the path of Google Ads for the year. Last year was…
emfluence Marketing Platform Named High Performer by Users
There’s nothing that makes us happier than hearing from happy emfluence Marketing Platform users, which is why we’re excited to share the Spring 2018 G2…