Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing…
Marketing automation is an essential tool that helps businesses streamline their marketing efforts and drive significant results. There’s a lot to manage here from choosing…
Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…
Looking for ways to make your account-based marketing program a bit easier on your sales team? Look no further than your marketing automation platform. …
When considering an email marketing or marketing automation platform, it’s easy to get analysis paralysis comparing features, promises and pricing tiers. With so many options,…
Running successful, effective paid media strategies across Paid Search (Google/Bing), Paid Social (Facebook, LinkedIn, Twitter, Pinterest, etc), and online display can be a challenging task…
Every salesperson wants things right now, whether that’s quality leads, effective marketing materials, pricing or contract concessions. Whatever is needed to close more deals, reach their…
SEO can boost your marketing automation efforts in these three ways: Build leads and lists through qualified organic traffic Utilize existing organic data to optimize…
By now it’s no secret that email marketing is a must-have in every marketer’s toolbox. More than 82% of companies—big and small alike—are using…
Artificial intelligence (AI) is changing the landscape of industries everywhere with the financial services sector being no exception. The rapid adoption of these technologies enhances…
While the financial industry’s focus is the products and services provided to customers and clients, it’s not just about the best loans, interest rates, or…
Buying advertising and successfully placing the right message in front of the right person at the right time has always been a complex game. In…
For years, I’ve championed the idea that the customer service team plays one of the most pivotal roles in any successful marketing strategy. They are…
Leveraging email effectively can be a game-changer for any industry, manufacturing included. From enhancing customer relationships to driving sales and brand awareness, email marketing is…
While the digital marketing industry has rapidly evolved into a mature and powerful route to market for many different types of businesses, its trajectory hasn’t…
As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…
There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…
Congratulations, you’ve taken the first steps to taking your manufacturing business to the next level with the use of email marketing! That’s right, email is…
The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…
Email marketing has been and continues to be a powerful tool for businesses to connect with their customers and foster brand loyalty while driving growth….
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…
Inbound marketing works on the principle that some of your customers may wish to avoid being actively sold to. Instead, they want to do their…
Let’s not pull any punches here. Content is the hardest working resource available to your sales and marketing organization today. A well-produced piece of content…
Social media is the ultimate channel for communication these days. In an age that’s dominated by packed schedules and juggling tasks, social media has become…
Variety is the spice of life. And yet, as marketers, it’s so easy to get stuck in a rut and stick with what we know. …
If you thought content marketing was a passing marketing trend, think again. Research by Statista suggests that B2B marketers are taking content marketing more seriously…
As more of everything we do is conducted online, digital privacy should be something that everyone takes more seriously. This is because we know that…
Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…