A few notes about things in the search engine optimization (SEO) world that you may or may not have heard about, including changes to Google’s algorithm thanks to JCPenney’s recent press and social media’s impact on how we search.
Social Fresh’s fifth social media conference was hosted April 19th just across the state in St. Louis. We sent Jessica Best to soak up some knowledge about emerging media from some heavy hitters. Here’s what she gleaned:
Last week, our Marketing Nerd — oops Marketing Manager — Jessica Best headed off to New York City for the first Innovation Uncensored conference, put on by Fast Company. Here’s what she heard from some of the smartest and most innovative people in business:
Indigo Wild, an all-natural soap happily went home with a shiny AMBIT Award from the Kansas City Direct Marketing Association. Their Holiday 09 multi-part email marketing campaign won kudos for being both beauty and brains, with a 40% growth in seasonal sales over 2008.
Wondering where you can catch up with the team from emfluence? Check out a few of our upcoming celebrity appearances:
We got the call last week from the Kansas City chapter of the Direct Marketing Association that three of our AMBITS submissions have won an award! We’re pleased as punch to be winning more AMBITS this year. We believe in judging our campaigns based not just on cool-factor and smooth style (which our clients can also boast), but on performance and return on investment. Kudos to the entire emfluence team and our winning clients on great work with great results!
Our very own Marketing Manager, Jessica Best, will join the ranks of other industry folk as the newest contributor to the eMail Guide's blog. www.theemailguide.com/blog/ Congrats and may you speak emphatically. But try to keep it short and sweet, would ya? We'll look forward to commenting away…
In addition to beautiful 80 degree weather in January, Marketing Sherpa’s 2010 Email Summit once again proved to be a fact-packed conference about our beloved email marketing. Here are some of our favorite take aways:
Top Quotes at Marketing Sherpa’s Email Summit 2010:
Check out the emfluence Flickr account for pics from yesterday’s MK12 presentation on the work they did for the movie Stranger Than Fiction and for a commercial for Swiss International Airlines.
The Search Marketing Expo in New York City (SMX – East) has invited emfluence VP of Digital Strategy, Todd Sandoval, to speak on a panel about Mobile Search Advertising in October.
emfluence and our client, Indigo Wild took home not one, but two AMBIT Awards this year and our Marketing Manager, Jessica Best, was named Kansas City’s Young Direct Marketer of the Year.
emfluence enters the WordPress blogging world! Check back for posts to this new (and improved) blog later this week. In the meantime, you can always visit our website: www.emfluence.com