brand marketing

A key part of any brand is consistency. We regularly work with brands to help ensure their voice, image, and communication mediums are reliable. The key to consistency is standards – easy to find, understand, and follow. If you don’t keep it simple, you’re bound for failure. That’s why an early part of any web development project should be establish the style guide for your project. Style guides are not sheets of paper, or creative briefs. If that’s where your head is at, you’re stopping too soon. You, the marketing […]

Instagram recently issued an update on their picture sharing capabilities saying that you will now be able to change the formatting of your pictures and videos! “you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”-blog.Instagram.com   No longer […]

At the intersection of relevance and creativity, it is easy to get frustrated with how much work can be involved in creating compelling visual content. Fortunately, there are tools to help alleviate some of your stress and provide you with high quality content all at once! Below, you will find a list of my top 5 tools for creating infographics (although there are many more out there) and the ways that each of them varies. Each of them has something special to offer with increasing features and involvement as you […]

Here's how to implement an effective content strategy solution for the busy content creator! We all know content is the key building block to a successful web presence. Your users want to enjoy good quality content created with the reader in mind. There are many content strategy methods. Some you might have heard of include the skyscraper method, the cluster method, and drip down strategy. These strategies are all very effective when trying to create an effective blog. The toughest part, however, is planning the time to write your initial […]

The IRS audits an astonishingly low number of people – about 1% (Kiplinger, March 2015). Still, the word ‘audit’ makes hearts race and hands sweat. But there’s some good news. It’s not all about the IRS. Audits performed on your marketing and advertising efforts can increase your confidence in decisions downline. While these types of audits are typically completed prior to a product or campaign launch, having a thorough assessment of how your channels are working – even mid campaign – comes with several benefits. Here are 4 must-have deliverables […]

I, like much of the world, fell in love with the Minions in the Despicable Me movies, and my adoration for them has compounded. I have Minion plush, a Minion phone case, and I was even a Minion for Halloween (see picture below). My anticipation is at an all-time high to see the Minions movie, and I thought it would be the perfect opportunity to write about the genius behind this cute concept. Here are some lessons that marketers can gleam from these adorable yellow dudes: Make messages easy to […]

In part of one of this three-part series about social video ads, I reviewed the social media industry’s shift towards promoted video ads. The focus was specifically on Facebook, as they continue to emphasize native video content recently announced ANTHOLOGY, their in-house publishing and production shop for advertisers. During a recent client campaign promoting Mobile App Installs for iOS devices, emfluence A/B tested video ads against static image ads (using the same audience targeting). The results of a month long test showed video ads significantly outperform image ads across a […]

Facebook and other leading Social Platforms have been placing an increased focus on what’s known as the “Visual Language.” This digital content phenomenon has grown rapidly on a global scale and is comprised of variety of different mediums, including: GIFs, emojis, and other forms of shareable photos and video. Specific to video, in 2014, 76% of Americans who use Facebook report that is the primary platform where they are discovering video content.1 “We are seeing this shift to a visual language come to life on Facebook. The number of video […]

The desire to merge Facebook business pages stems from a variety of reasons. Perhaps, you want to consolidate separate location pages into a main page. Or, you may have changed your brand name or concept slightly and would like your page to reflect this. Recently, we helped 54th Street Grill & Bar merge "rogue" location pages into their main brand page. Users were creating random location pages when they were checking in, and thus, creating pages that were not being maintained and were not on brand. 54th Street gained admin […]

Whether you love it or hate it, brands are bound to jump on the April Fools bandwagon every year. 2015 was no different. Some brands generate better jabs than others, but here is a roundup of the favorite April Fools pranks we found. Google For some pre-April Fools fun, Google Maps became a playing ground for a favorite retro arcade game: Pac-Man. Google Map users noticed a new kind of pin when they were using Google Maps. Users could pin the Pac-Man pin among their favorite neighborhoods and commence aclassic game of […]

The connectivity of the digital world has transformed how we seek out and build our relationships online and offline. (Tinder, anyone?) It goes beyond our interactions with peers. Now, brands also have to maintain online relationships with their audience. Just as a customer pays money for a brand’s product, a brand’s marketing should also offer a give-and-take relationship with its audience that exchanges value for audience interaction and exposure. This trend is called “utility marketing” and here are some ways to integrate this concept into your marketing game plan:  Utility […]

How do you define your brand? Trick question! It doesn’t matter what you’re thinking. More importantly, how does your audience think of your brand? I’m referring to the collective social audience that consumes and interacts with your brand messaging. They judge how your brand’s content is received and they shape how it is communicated between peers. So, they define your brand. This is the (relatively) new reality for all brands that want to survive in a consumer-driven world. At the heart of this power shift are the smart brands who […]

When two brands come together to create a partnership or co-branded effort that works, it’s a beautiful thing. Brand partnerships and co-branding efforts can strengthen audience impressions and elevate the love of a brand to a whole new level.