The Solution

By pairing organic and paid search strategies, emfluence was able to increase paid search revenue by 199.75% over a 12-month period. Nazdar's return on advertising spend tallied to 283% in the same time period, and eCommerce transactions increased by 73.71%. With site improvements and keyword tweaks, paid search has become a primary driver of eCommerce revenue for Nazdar, and paid search clickthrough rates have increased by 103% while the sitewide conversion rate rose to more than 5%. Organic search improved, too, with a total of 31.29% more new users visiting the site in the 12-month period. The overall increase in conversion rate has helped Nazdar SourceOne meet its 2016 eCommerce goals.