tools and apps

During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics account. Today we want to discuss Google Analytics updates that were officially released on October 2020.  Google Analytics has proved to be a great tool for data-driven marketers. Since a major update is only introduced every few years, new releases are eagerly awaited to understand new techniques that may be possible in the coming months after release.     Why the Big Fuss about Google […]

Does your site have a history of revisions like adding, removing, or editing pages or updates to the site architecture or menu structure? Or did a site migration go poorly? Check out our SEO site migration checklist here. Chances are you have a lot of old URLs that were never redirected to the latest live URL. If a URL is updated or removed, you want to make sure you always 301 redirect users and search engine crawlers to the new URL or the most relevant, live location. What are 301 […]

LinkedIn has completely overhauled their LinkedIn Group’s experience, and I have to say that I am loving it. Back in February, LinkedIn completely scrapped their standalone Groups app, in an effort to reintegrate it back into the core user experience of the platform.   Last month LinkedIn introduced their new and improved Groups experience and here is what you can expect to see, according to LinkedIn group director of product Mitali Pattnaik: Enhanced group participation Group activity notifications Access anytime, anywhere   Check out all of the exciting details that […]

It’s easy to think that your favorite search engine knows everything. It’s our go-to source for new information, after all. You “Google” everything you don’t know, and Google always has an answer.

But there is one critical thing that search engines don’t know, and it can completely change the way content marketers think about content creation.

Search engines still don’t know what you are going to search for.

If you are a digital marketer, then odds are that you touch content production in one way or another. That also means that you're well aware of the myriad of tools out there that can help streamline development and help you produce like a pro. This post highlights a few of my favorite "content things" that I use on a daily basis to improve and streamline the production process. Let's get one thing out of the way: these are not content hacks. These are tools, plug-ins and browser extensions. "Hacking" […]