Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them

Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them

As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…

How to Choose the Right Digital Marketing Agency to Partner With

How to Choose the Right Digital Marketing Agency to Partner With

There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…

A Year in Review: A Recap of 2023’s Transformative Marketing Trends

A Year in Review: A Recap of 2023’s Transformative Marketing Trends

The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…

The Journey Unleashed

The Journey Unleashed

Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…

Unveiling the Customer Journey

Unveiling the Customer Journey

Embarking on the path to successful customer relationships involves navigating through distinct stages, each holding its own significance in the grand scheme of engagement. In…

Understanding the Customer Journey Stages and How to Leverage Them

Understanding the Customer Journey Stages and How to Leverage Them

Mapping out and understanding the stages of your customer’s journey is a key aspect of creating a successful marketing strategy. This is essential because this…

Understanding Predictive Marketing Analytics and How to Implement It In Your Business 

Understanding Predictive Marketing Analytics and How to Implement It In Your Business 

There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…

Understanding B2B Lead Generation and Strategies

Understanding B2B Lead Generation and Strategies

Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…

Local Marketing Strategies for Success

Local Marketing Strategies for Success

One of the top priorities for marketers is targeting and engaging audiences. That doesn’t just apply nationally but should also apply locally. And, for some…

How to Differentiate Goals from KPIs

How to Differentiate Goals from KPIs

As marketers, we go into each cycle with entirely new goals and KPIs in mind. These are marketing buzzwords that everyone recognizes but do we…

5 Reasons Why Mapping Customer Journey is Important

5 Reasons Why Mapping Customer Journey is Important

Companies have multiple priorities to manage whether it’s employee satisfaction, product development, or logistics. Another priority most companies will agree on is the customer. The…

2022 emsights Roundup

2022 emsights Roundup

Marketing was obviously at the forefront of everything we did and thought about this year. After all, we’re a company that eats, sleeps, and breathes…

Data’s Role in Each Stage of the Customer Journey

Data’s Role in Each Stage of the Customer Journey

Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…

How to Identify the Signals When Someone Is Ready to Buy

How to Identify the Signals When Someone Is Ready to Buy

Online media has turned the world of sales and marketing on its head. Today, many consumers actively dislike being sold to. Instead, they prefer to…

Lessons from the Past Two Holiday Seasons and How They Apply This Year

Lessons from the Past Two Holiday Seasons and How They Apply This Year

The past few years have been a whirlwind for everyone, and marketing was no different. This was a time of endless adapting and pivoting in…

Zero-Party Data: The Benefits of Listening to Your Clients

Zero-Party Data: The Benefits of Listening to Your Clients

You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…

Types of Customer Data and How to Manage Them

Types of Customer Data and How to Manage Them

The mathematician and data science entrepreneur Clive Humby coined the phrase, “Data is the new oil,” but it took a marketer to really put that…

Podcasting and Influencer Marketing and SMS, Oh My!

Podcasting and Influencer Marketing and SMS, Oh My!

Variety is the spice of life. And yet, as marketers, it’s so easy to get stuck in a rut and stick with what we know.  …

Big Data and Marketing Automation

Big Data and Marketing Automation

Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…

How to Boost Conversions with Dynamic Content

How to Boost Conversions with Dynamic Content

Dynamic content has been so seamlessly incorporated into our everyday lives that we don’t really notice it’s happening. In fact, we’re more likely to notice…

How Dynamic Content Makes Your Marketing More Personal

How Dynamic Content Makes Your Marketing More Personal

Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…

How to Determine Your Target Audience

How to Determine Your Target Audience

If you’re a marketer, you’ve probably spent years honing your skills in copywriting, design, marketing tech, ad platforms and the rest of the skills that…

Looking Forward to 2022: Last Minute Prep for the New Year

Looking Forward to 2022: Last Minute Prep for the New Year

As another “interesting” year comes to a close, it’s the perfect time to take stock of the last 12 months and start looking at how…

Purpose-Driven Marketing Campaigns: Balancing People with Profit

Purpose-Driven Marketing Campaigns: Balancing People with Profit

  When people buy from a business, they are doing much more than exchanging cash for a product or a service. Instead, consumers increasingly want…

BIMI: Email Security While Standardizing the Brand Experience

BIMI: Email Security While Standardizing the Brand Experience

by Ken Magill for emfluence   The idea behind BIMI, or Brand Indicators for Message Identification, is pretty simple: An organization buttons up its email…

Ways Digital Marketing Can Support Your Upcoming Events

Ways Digital Marketing Can Support Your Upcoming Events

As we return to in-person events, you might be feeling a little overwhelmed, and maybe even a bit rusty when it comes to your event…

How Often Should You Post to Social Media?

How Often Should You Post to Social Media?

Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

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