Strategy

For years, I’ve championed the idea that the customer service team plays one of the most pivotal roles in any successful marketing strategy. They are…

Everyone seems to be talking about how Artificial Intelligence (AI) and Machine learning (ML) are revolutionizing how marketers reach and engage their audiences. But who’s…

While the digital marketing industry has rapidly evolved into a mature and powerful route to market for many different types of businesses, its trajectory hasn’t…

As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…

There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…

In this final blog post of our customer journey deep dive, we explore the Advocacy Stage. This phase is where satisfied customers become advocates, recommending…

The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…

In this blog post, we decode the Conversion Stage of the customer journey, a pivotal phase where prospects transition into committed customers. We’ll explore key…

In this blog post, we explore the Consideration Phase of the customer journey, where potential customers are getting educated about your company. We’ll discuss key…

In this blog post, we delve into the critical first step of the customer journey: the Awareness Phase. This stage is where potential customers are…

Embarking on the path to successful customer relationships involves navigating through distinct stages, each holding its own significance in the grand scheme of engagement. In…

Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…

Mapping out and understanding the stages of your customer’s journey is a key aspect of creating a successful marketing strategy. This is essential because this…

There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…

Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…

One of the top priorities for marketers is targeting and engaging audiences. That doesn’t just apply nationally but should also apply locally. And, for some…

As marketers, we go into each cycle with entirely new goals and KPIs in mind. These are marketing buzzwords that everyone recognizes but do we…

Companies have multiple priorities to manage whether it’s employee satisfaction, product development, or logistics. Another priority most companies will agree on is the customer. The…

Marketing was obviously at the forefront of everything we did and thought about this year. After all, we’re a company that eats, sleeps, and breathes…

Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…

Online media has turned the world of sales and marketing on its head. Today, many consumers actively dislike being sold to. Instead, they prefer to…

The past few years have been a whirlwind for everyone, and marketing was no different. This was a time of endless adapting and pivoting in…

You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…

The mathematician and data science entrepreneur Clive Humby coined the phrase, “Data is the new oil,” but it took a marketer to really put that…

Variety is the spice of life. And yet, as marketers, it’s so easy to get stuck in a rut and stick with what we know.  …

Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…

Dynamic content has been so seamlessly incorporated into our everyday lives that we don’t really notice it’s happening. In fact, we’re more likely to notice…