Marketing shifts fast, but 2026 will bring a sharper divide between teams that adapt early and teams that spend the year playing catch-up. AI will…
Marketing shifts fast, but 2026 will bring a sharper divide between teams that adapt early and teams that spend the year playing catch-up. AI will…
Marketing teams don’t need more leads. They need the right leads moving through a funnel that actually works. The gap between marketing qualified leads (MQLs) and sales qualified leads (SQLs) is where most revenue gets…
Privacy isn’t a roadblock for marketers—it’s a turning point. At emfluence, we see this moment not as a loss, but as a reset. First-party data, the information your customers…
Search optimization has moved from chasing keywords to aligning with the intent behind every query. Instead of stuffing pages with phrases, today’s content strategies prioritize…
In 2025, many brands are seeing their LinkedIn content reach a smaller audience as the platform shifts priorities. These algorithm changes mean traditional B2B marketing…
The marketing landscape continues to evolve at lightning speed in the second half of 2025. CMOs are under growing pressure to demonstrate ROI as budgets…
Get a summary of this article: ChatGPT, Perplexity, Claude, Google AI Mode, or Grok. Are you being referenced and cited in AI-powered search engines &…
Another day, another European regulation that companies in the United States have to comply with – and for once, we are not talking about GDPR….
Complacency is a dangerous thing. As anyone who used to work in the newspaper industry, rented videos at Blockbuster, or sold camera film will tell…
While the financial industry’s focus is the products and services provided to customers and clients, it’s not just about the best loans, interest rates, or…
In today’s evolving digital landscape, financial institutions that have not yet embraced digital marketing risk falling behind. However, the good news is that it’s not…
If you’re in the financial industry, you’ve probably noticed a shift in the way younger generations approach banking. Gen Z and Millennials are quickly becoming…
It’s no joke that customer expectations can be sky-high, regardless of the industry you’re in. However, when the topic of money comes into play, the…
Everything changes. Everything stays the same. 2024 saw some incredible changes in the world of content marketing. Artificial intelligence (AI) has obviously had a significant…
It might sound counterintuitive to describe a digital marketing medium as “human”, but by its nature, social media is a very human marketing channel. It’s…
For years, I’ve championed the idea that the customer service team plays one of the most pivotal roles in any successful marketing strategy. They are…
Everyone seems to be talking about how Artificial Intelligence (AI) and Machine learning (ML) are revolutionizing how marketers reach and engage their audiences. But who’s…
While the digital marketing industry has rapidly evolved into a mature and powerful route to market for many different types of businesses, its trajectory hasn’t…
As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…
There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…
In this final blog post of our customer journey deep dive, we explore the Advocacy Stage. This phase is where satisfied customers become advocates, recommending…
The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…
In this blog post, we decode the Conversion Stage of the customer journey, a pivotal phase where prospects transition into committed customers. We’ll explore key…
In this blog post, we explore the Consideration Phase of the customer journey, where potential customers are getting educated about your company. We’ll discuss key…
In this blog post, we delve into the critical first step of the customer journey: the Awareness Phase. This stage is where potential customers are…
Embarking on the path to successful customer relationships involves navigating through distinct stages, each holding its own significance in the grand scheme of engagement. In…
Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…