Mapping out and understanding the stages of your customer’s journey is a key aspect of creating a successful marketing strategy. This is essential because this…

Understanding Predictive Marketing Analytics and How to Implement It In Your Business
There is no such thing as a bad idea. But in business, some ideas are clearly better than others. When your ideas are based on…

Understanding B2B Lead Generation and Strategies
Regardless of your industry, lead generation is one of the pivotal aspects of growth and success. While it’s an integral part of any marketing funnel,…

Local Marketing Strategies for Success
One of the top priorities for marketers is targeting and engaging audiences. That doesn’t just apply nationally but should also apply locally. And, for some…

How to Differentiate Goals from KPIs
As marketers, we go into each cycle with entirely new goals and KPIs in mind. These are marketing buzzwords that everyone recognizes but do we…

5 Reasons Why Mapping Customer Journey is Important
Companies have multiple priorities to manage whether it’s employee satisfaction, product development, or logistics. Another priority most companies will agree on is the customer. The…

2022 emsights Roundup
Marketing was obviously at the forefront of everything we did and thought about this year. After all, we’re a company that eats, sleeps, and breathes…

Data’s Role in Each Stage of the Customer Journey
Data is crucial to what we do. After all, how can we best design experiences for our customers if we have no idea what’s working…

How to Identify the Signals When Someone Is Ready to Buy
Online media has turned the world of sales and marketing on its head. Today, many consumers actively dislike being sold to. Instead, they prefer to…

Lessons from the Past Two Holiday Seasons and How They Apply This Year
The past few years have been a whirlwind for everyone, and marketing was no different. This was a time of endless adapting and pivoting in…

Zero-Party Data: The Benefits of Listening to Your Clients
You don’t need to be a data scientist to understand the concept of zero-party data. According to Forrester Research, who coined the term, it’s essentially…

Types of Customer Data and How to Manage Them
The mathematician and data science entrepreneur Clive Humby coined the phrase, “Data is the new oil,” but it took a marketer to really put that…

Podcasting and Influencer Marketing and SMS, Oh My!
Variety is the spice of life. And yet, as marketers, it’s so easy to get stuck in a rut and stick with what we know. …

Big Data and Marketing Automation
Regardless of your organization’s marketing budget, there is one thing that marketers are never short of—data. Every customer touchpoint creates a constant flow of valuable…

How to Boost Conversions with Dynamic Content
Dynamic content has been so seamlessly incorporated into our everyday lives that we don’t really notice it’s happening. In fact, we’re more likely to notice…

How Dynamic Content Makes Your Marketing More Personal
Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…

How to Determine Your Target Audience
If you’re a marketer, you’ve probably spent years honing your skills in copywriting, design, marketing tech, ad platforms and the rest of the skills that…

Looking Forward to 2022: Last Minute Prep for the New Year
As another “interesting” year comes to a close, it’s the perfect time to take stock of the last 12 months and start looking at how…

Purpose-Driven Marketing Campaigns: Balancing People with Profit
When people buy from a business, they are doing much more than exchanging cash for a product or a service. Instead, consumers increasingly want…

BIMI: Email Security While Standardizing the Brand Experience
by Ken Magill for emfluence The idea behind BIMI, or Brand Indicators for Message Identification, is pretty simple: An organization buttons up its email…

Ways Digital Marketing Can Support Your Upcoming Events
As we return to in-person events, you might be feeling a little overwhelmed, and maybe even a bit rusty when it comes to your event…

How Often Should You Post to Social Media?
Whether you use social media or not, there’s a good chance your target audience does and would be delighted to see you slide into their…

What Does Above the Fold Mean in Terms of Digital Assets?
The phrase “above the fold” originates from newspapers. It refers to all content literally above the folded line on the front page. It’s the most…

Why Our Clients Are Rushing to Upgrade to Google Analytics 4
During the midst of the Coronavirus, we gave ideas on how to improve your analytics data with 40+ items to audit in your Google Analytics…

Back to Basics: Setting the Stage for a Powerful Multichannel Digital Strategy That Scales
Part 1: Content Strategy It’s time to rethink your entire marketing and advertising strategy. No, really, it is. iOS 14 promises to curtail Facebook and…

How Much Content Do You Really Need?
Marketers are always talking about content—how important it is for driving leads, building brand identity, developing loyal audiences, and more. However, there’s one question every…

Inclusion in Paid Media
In Summer 2020, with the killing of George Floyd and the soul searching many of us found ourselves doing, many brands began increasing their focus…